Leveling the playing field
To launch the initiative, we hosted a kick-off event in New York City where nine pre-selected grant recipients gathered for an intensive two-day workshop. Programming focused on identifying challenges, defining goals, and creating crowdfunding campaigns on the IFundWomen platform. Panel discussions with adidas athletes & leadership provided insight and inspiration. Each entrepreneur was equipped with the tools to raise capital and take their ideas to the next level, and each left the workshop with a newly-launched campaign page and initial investment on the platform.