So often women find themselves having to fight for space and equality in the world, even more specifically in the world of basketball. There is a complete lack of safe spaces for women to play the game, community build, and make meaningful connections with one another.
Enter Hoop York City. We got the sauce!
Hoop York City is a New York City basketball community for women, by women. We are a special crew of over 400 ladies (and counting!) ages 21-45 from all different backgrounds who empower each other to be our best selves and play our best game week after week.
Photo by Rob PereaAside from our mission to create more safe spaces and opportunities for women in New York to play and experience a game from which they traditionally feel excluded, giving back to the community is also an important component to our group's identity. As a crew, we often come together to spearhead philanthropic projects that aim to inspire the next generation using basketball as the catalyst.
Now, with your help we're looking to amplify our efforts. We're seeking funding to close the 'gender play gap' by opening up a pop-up basketball facility and concept space in NYC where women and young female ballers can hoop, connect and thrive in a space designed exclusively with them in mind!
Photo by Kenny CousinsLET'S GET REAL
The problem is not just that we have no physical space to play, it’s that without dedicated programs, women have to give up sports that they love, despite the physical, emotional and mental wellness benefits that improve all parts of their lives. As a woman, finding a community is a form of self-care and empowerment; there is an unbreakable bond that's formed when we come together, no matter the cause.
It is well-documented that women who participate in sports have better financial outcomes as well. One study found that 80% of women that are identified as key leaders in Fortune 500 companies played organized sports in their youth, while nearly 96% of women holding C-suite positions did so as well. Most of the executives point to sports participation earlier in life as elemental to their business achievement.
THE SPACE
We're creating a physical space where like-minded women can be apart of a diverse community, connect over shared passions, push themselves physically and mentally, and compete in a healthy way.
PROGRAMMING:
Each month there will be a rich calendar of programming and events featuring activations, workshops and learning opportunities for both personal and professional growth.
- Exercise classes and clinics to stay fit and improve your game
- Pick up games for all different skill-levels
- Workshops surrounding topics like basketball, art, style and business to inspire both the present and future generations of young female ballers
AMENETIES:
- A state-of-the-art basketball courts (Indoor and Outdoor)
- Coffee shop and smoothie bar with a rotating selection of food and beverage for purchase
- A boutique featuring basketball art and merchandise (open to the public)
- A killer sound system
CAN YOU DIG IT?
Even beyond someone who loves the game of basketball, our mission resonates with anyone who values community or is an advocate for women. If that's you, then help us amplify our efforts to create more safe spaces for women in sport by supporting this campaign!
FOUNDER
HOOP YORK CITY was founded by Alex Taylor, a passionate basketball enthusiast, who wanted to create what she felt was missing in her own life: a sense of community and sisterhood that she once felt growing up playing sports. Alex's professional background is in fashion, digital branding and creative marketing, which has allowed her to think beyond just creating this collective of inspiring women, but to brand it using art and style as the universal language.
@hoopyorkcity
FUND THIS CAMPAIGN & GET ADIDAS CREATORS CLUB POINTS
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Help us fund this campaign and earn Creator's Club points.
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Creators Club members based in the United States will be rewarded with points based on donation amount now through March 22nd, 2020:
$1-25: 250 Points; $26-50: 500 Points; $51-99: 750 Points; $100+: 1,000 Points
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