Stage 1: Ideation

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To start working on your pitch, fill in the “Pitch Honing” tab of the IFW 2022 Playbook, which is available on Resources.

Want more guidance? Watch the Perfect your business pitch workshop in the IFW Workshop Library. (Note: You will need any paid IFW plan to access our Workshop Library). 

At this point, you should be designing, creating, and researching solution(s) to the problem you’re solving. This is done by creating a bare bones product, simplified prototype or mock-ups—you may hear this referred to as your MVP (minimum viable product)!

Your prototype can start as:

• A website, web application, or chatbot
• An interactive community
• A marketing or explainer video
• A physical sample of your good or product

Creating your first product is an important step for your business! Not sure where to start? Work with a coach 1:1 to help you create your first product, prototype, or MVP.

Get your business out there on social media to raise awareness, collect customer insights, and test ideas quickly with your community.

Here are our tips on getting started: 

1. Create a content calendar with recurring themes for Monday, Tuesday, etc.
2. Utilize stock image sites and Canva templates so you don't waste time or money on content production.
3. Use a scheduling tool like Later to help you schedule your content ahead of time.

Developing your brand and positioning your business takes effort—and time! Our 1:1 coaches are standing by to help you on your journey.

Hire a vetted service provider to assist you in whatever areas you need support.

Learn about a wide variety of important business topics in our upcoming workshops.

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Want more guidance? Our expert business coaches are ready to provide you with individualized support. Together, your business will go forward, faster. Sign up to book a private, 1:1 session.

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