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Brand Building 101

Lola Danlos & Dawn Hedgepeth

Team Lead, Category Mgmt & General Manager, Men's Grooming  @ Unilever

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Why you should take this workshop

Brand strategy is more than just picking a cool logo, unique fonts, and a punchy slogan. Branding is the most powerful marketing tool in the world.  It encompasses all things that consumers know, feel, and experience about your business in its entirety. For individuals and businesses alike, establishing your brand can the difference between success, mediocrity, and failure. Join IFundWomen and Unilever's Dawn Hedgepeth (GM- Deodorants, Men's Grooming, and Hand & Body Lotion) and Lola Danlos (Team Lead, Category Management) to learn the secret to how they create, grow, and manage some of the world's most Iconic consumer brands. In this workshop you will learn how build your brand from the ground up by using exercises to help you identify your brand voice, values, and visual identity.