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Building your go-to-market launch strategy

Jessica Korthuis

Brand Strategist, Senior Marketer, & Founder of SOHUIS

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About this Workshop

Best For

Idea stage
Proof of concept
Beta testing / Pre-revenue
Product in-market & generating revenue

Why you should take this workshop

It's all about the launch! How you enter the market is crucial to the growth of any new product, service, or company. Whether you're launching new products and services or launching your crowdfunding campaign, a strong go-to-market launch strategy can accelerate your company's success. A go to market strategy is a tactical action plan that outlines the steps necessary to succeed in a new market or with a new customer. Join IFW and Brand Strategist, Senior Marketer & Founder of Sohuis, Jessica Korthuis, for this informative workshop where you'll learn how to find your target customer, build a brand that speaks to them, and craft unique messaging & content that generates leads.