Brand Voice + Market Positioning Foundation
$4,500.00
Description
This package gets emerging brands (or brands going for a refresh) ready to make a splash in their market. We'll going through an extensive exploration of exactly who you're trying to reach, how you want to resonate, how you're differentiated from competitors in your space — and how all of this translates into actionable building blocks to bring your brand to life on every channel. If you want to have a laser-sharp, highly intentional brand expression, this is the package you need to get you there.
What's included
- Market positioning foundation: what space do you exist in, who else is there, and what makes your brand special?
- Brand development foundation: If you think you've done a brand voice exercise before, you haven't seen anything. By the end of this process, you'll walk away with an articulation of your brand characteristics, attributes, and every nuance of your voice and tone that you'll swear your brand could jump up off the page and be a real person
- Action item and deployment recommendations: So now you have a comprehensive understanding of the market space you're in, who you're trying to reach, and exactly how you want to feel to audiences when they encounter you from first impressions all the way down the the bottom of the conversion funnel — what next? We'll tell you exactly how to put this strategy into action
Description
This package gets emerging brands (or brands going for a refresh) ready to make a splash in their market. We'll going through an extensive exploration of exactly who you're trying to reach, how you want to resonate, how you're differentiated from competitors in your space — and how all of this translates into actionable building blocks to bring your brand to life on every channel. If you want to have a laser-sharp, highly intentional brand expression, this is the package you need to get you there.
What's included
- Market positioning foundation: what space do you exist in, who else is there, and what makes your brand special?
- Brand development foundation: If you think you've done a brand voice exercise before, you haven't seen anything. By the end of this process, you'll walk away with an articulation of your brand characteristics, attributes, and every nuance of your voice and tone that you'll swear your brand could jump up off the page and be a real person
- Action item and deployment recommendations: So now you have a comprehensive understanding of the market space you're in, who you're trying to reach, and exactly how you want to feel to audiences when they encounter you from first impressions all the way down the the bottom of the conversion funnel — what next? We'll tell you exactly how to put this strategy into action
About the seller
Creating perfect brand and content strategies that bring your brand to the world in exactly the right way, build immediate trust, authority and fondness with everyone who encounters your brand, and compel your key audiences to take action — it's half science and half art. But it's always entirely possible, and undeniably important for every business, at every stage, in every industry. But what a "best brand expression" or "high-performance content strategy" looks like is unique to every business — and it can evolve from one stage to another. No matter what space you're in, whether you're day one building a new business or have been at it for years, no matter what conversion looks like for you, it's crucial to have the right partner in engineering the best content to help you hit your goals on every channel.
FAQ
It depends on what we're doing exactly! Based on your goals, it might be more practical to tackle it all at once and send you off to thrive, but for many clients, we work together on a monthly basis and it's amazing.
Yes. The exact scope of work for every client is always a little different — and that's what makes it fun. Hit me with whatever is on your mind and we'll figure out precisely how to take it on.
Yes, definitely. Some clients are just focused on building out strategies for their in-house content / marketing / sales teams to execute, but many clients (especially early stage startups) depend on me for producing all of their content as well! Always happy to take that on.
Pretty much everything in the world of content, marketing, and brand. A full list of services is available here: https://grownunknown.com/
How it works
IFundWomen's ServicesX is the business services marketplace that connects vetted, independent business service providers to the entrepreneurs who want to hire them.
- Discover: Browse ServicesX to find a service that meets your needs, budget, and timeline.
- Communicate: Message providers to discuss your service requirements and be clear about your expectations.
- Order: Add a service to your cart and check out. Don’t worry, your ServicesX provider won’t be paid until your service has been successfully delivered.
- Collaborate: Share materials, schedule calls, and get your task done! Once your service has been delivered, the seller will be paid by IFundWomen.