Brand Voice + Market Positioning Foundation
$4,500.00
Description
This package gets emerging brands (or brands going for a refresh) ready to make a splash in their market. We'll going through an extensive exploration of exactly who you're trying to reach, how you want to resonate, how you're differentiated from competitors in your space — and how all of this translates into actionable building blocks to bring your brand to life on every channel. If you want to have a laser-sharp, highly intentional brand expression, this is the package you need to get you there.
What's included
- Market positioning foundation: what space do you exist in, who else is there, and what makes your brand special?
- Brand development foundation: If you think you've done a brand voice exercise before, you haven't seen anything. By the end of this process, you'll walk away with an articulation of your brand characteristics, attributes, and every nuance of your voice and tone that you'll swear your brand could jump up off the page and be a real person
- Action item and deployment recommendations: So now you have a comprehensive understanding of the market space you're in, who you're trying to reach, and exactly how you want to feel to audiences when they encounter you from first impressions all the way down the the bottom of the conversion funnel — what next? We'll tell you exactly how to put this strategy into action
Description
This package gets emerging brands (or brands going for a refresh) ready to make a splash in their market. We'll going through an extensive exploration of exactly who you're trying to reach, how you want to resonate, how you're differentiated from competitors in your space — and how all of this translates into actionable building blocks to bring your brand to life on every channel. If you want to have a laser-sharp, highly intentional brand expression, this is the package you need to get you there.
What's included
- Market positioning foundation: what space do you exist in, who else is there, and what makes your brand special?
- Brand development foundation: If you think you've done a brand voice exercise before, you haven't seen anything. By the end of this process, you'll walk away with an articulation of your brand characteristics, attributes, and every nuance of your voice and tone that you'll swear your brand could jump up off the page and be a real person
- Action item and deployment recommendations: So now you have a comprehensive understanding of the market space you're in, who you're trying to reach, and exactly how you want to feel to audiences when they encounter you from first impressions all the way down the the bottom of the conversion funnel — what next? We'll tell you exactly how to put this strategy into action