1. With the continued rise of digital and social media, personal branding presents a wonderful opportunity to ignite potential and boost trust, loyalty and engagement between a company and its customers. The eruption of digital media offers entrepreneurs the opportunity to have their value and expertise in the forefront like never before. Your brand is also your company’s brand. To heighten your personal brand through digital PR, you must be discoverable, memorable and shareable.
2. Failing to manage your personal brand can lead to misinformation about you or your company. Identifying and using the tools that impact personal branding correctly will ensure that the public sees the reputation and image you want them to see, allowing you to build trust and relationships to grow your business.
3. An outstanding personal brand positions you to gain a competitive advantage, attract clients, increase your influence and achieve optimal results. In the current environment, a personal brand is a requirement, not an option.
4. The number one most common mistake is thinking personal branding does not apply to you. We are all brands, and you must be intentional and strategic with your brand so that you are telling your story. If you are not telling your story, someone else is, and that can be risky.