Taste of Cambodia on wheels

Campaign Title: Taste of Cambodia on Wheels

Target Audience
- Food enthusiasts, local community members, and families.

Campaign Goals
- Increase brand awareness
- Drive traffic to the food truck
- Build a loyal customer base

Key Messages
- Experience authentic Cambodian flavors
- Savor our signature garlic noodles
- Fresh ingredients meet traditional recipes

Campaign Components

**Social Media Promotion**
- Utilize Instagram, Facebook, and TikTok for engaging content, including photos, behind-the-scenes looks, and customer testimonials.

**Launch Event**
- Host a grand opening with free samples, live music, and a photo booth featuring Cambodian themes.

**Loyalty Program**
- Implement a loyalty card for discounts after a set number of purchases.

**Community Partnerships**
- Collaborate with local businesses and participate in events to enhance visibility.

**Influencer Collaborations**
- Work with local food influencers for reviews and promotions.

**Special Promotions**
- Offer themed nights and referral discounts for customers.

Budget Allocation
- Social Media Advertising: 30 percent
- Launch Event: 20 percent
- Loyalty Program: 20 percent
- Community Partnerships: 15 percent
- Influencer Collaborations: 15 percent

Success Measurement
- Monitor social media engagement, foot traffic, sales data, and customer feedback.

This streamlined campaign focuses on creating excitement for Mai Garlic Noodles Food Truck while fostering community connections and building a strong customer base.