What do I do if I don't have a camera?
No camera? No problem. You can use your own smartphone to film your video footage! The most important thing to remember is to hold your phone horizontally while you are shooting.
Does that mean someone needs to film me?
Nope! Not necessarily. While it's good to have someone behind the camera (or smartphone) providing you with some direction and support as you film, it's not essential. The IFW production team supports you virtually in all the big decisions related to filming your video - location, shot list, script, and more! Then, all you need to do is set up your shot and press record!
Does that mean I have to do all of the work?
Think of us as your co-producers and editors for your video! The IFW production team is just as invested in the success of your video as you are! We are (virtually) with you every step of the way, and then, once your footage is filmed, you hand the content over to us and our professional editors put together a gorgeous, high-quality marketing video for your business that you can be proud of!
What is B-Roll and how do I get it?
B-roll is the extra footage of you and your product or service, separate from your direct-to-camera pitch, that will help your audience better understand your business and add dimension to the visual story you are telling.
What is IFW doing if I am doing all of the filming?
The IFW production team will provide you with 1:1 private coaching to hone your pitch, choose your shooting location, create your shot list, and consult on what accessories you may need for your video camera or smartphone. Most importantly, we do all of the editing - turning your ~1-2 hours of footage into a professionally-produced, 2-3 minute pitch video for your crowdfunding campaign or general marketing purposes!
Can IFW provide footage for me?
With the IFW video package, you will get access to stock footage and imagery as needed to make sure your video is as compelling and engaging as possible. And don't worry - our editors do the heavy lifting and pick out all of the footage for you!