OwnTrail
Reimagining mentorship to serve all women.

Project Description

Traditional 1:1 mentorship is time-consuming, limited in reach, and unable to reflect all identities and experiences. Mentorship isn’t the problem. It just can’t solve all the needs women want it to.

OwnTrail is a new platform for women to give and receive the inspiration, insight and solidarity they need to face decisions with confidence and boldly blaze their own trails.
We’ve taken the most powerful aspects of mentorship — sharing your story, asking questions, feeling seen — and combined it with the speed, access and scale of technology.




On OwnTrail, womxn share their unique path through life as a series of interconnected milestones (both personal and professional). Owning your story in this way builds confidence, reclaims control of your narrative and is a powerful give to other women — those who are facing similar obstacles, those with shared identities, those who aspire to where you are today.
Together, the collection of all these different paths — and the real conversations you can have around them — on OwnTrail provides more help than a single person ever could. It’s not having one mentor: it’s having an abundance of women’s life experiences and insights at your fingertips whenever you need it.
On OwnTrail, you can filter by the attributes that matter most to you, which is almost always more than a single identity or set of experiences that can be found in a single mentor. It’s mentorship, reimagined.


We’re raising $20,000 to go from our beta release to our full launch. These funds will go towards development costs as we build out our data science models and level up our offering to help ALL women envision goals, create plans and navigate the twists and turns in their journeys.
This includes new features like personalized recommendations, mapping aspirations to actions and predictive path suggestions.

Our woman-led team knows how to build both brands and tech products...and we approach it from a people-first mindset. Each of us has spent more than 15 years working in tech, including executive roles in product, marketing and culture.
But just as importantly, we’re passionate about finding a solution to a problem we’ve felt firsthand. We’ve had dozens and dozens of coffee chats each with women uncertain about their paths through life. We’ve been that woman. That’s why we’re building the solution. Check out our trails to learn more about Rebekah, Kt and Carolyn!



Contribute any amount to help us reach our goal! We’ve put together a set of rewards exclusive to this campaign. Bonus: All rewards $50 and above can be gifted, so you can support our campaign AND lift up a woman in your life.

Help us spread our campaign and the OwnTrail love far and wide.

Add your trail. Experience the power of owning your story firsthand by sharing the trail you’ve blazed at OwnTrail.


Updates
The Campaign FAQs
Have questions? We have answers!
Crowdfunding questions
- Is my contribution tax-deductible?
- No, only projects for 501(c)3 organizations or working with fiscal sponsors can offer tax-deductible pledges.
- No, only projects for 501(c)3 organizations or working with fiscal sponsors can offer tax-deductible pledges.
- When will I receive my rewards?
- Digital rewards will be delivered within 30 days of your contributions. Physical rewards will be shipped after the end of the campaign; we'll be in touch with supporters directly with details on both!
- Digital rewards will be delivered within 30 days of your contributions. Physical rewards will be shipped after the end of the campaign; we'll be in touch with supporters directly with details on both!
- What if I want to give my reward to someone else?
- That's awesome! Let us know who you'd like to gift it to when we contact you for fulfillment details (including the email address of the recipient), and we'll take it from there.
Crowdfunding questions
- Why the 'x' in 'womxn'?
- We recognize that oftentimes spaces created for women end up being centered on white, heterosexual, able-bodied cis women. We want to be intentional about creating a space for all the identities that women hold. Read more about our thinking!
- We recognize that oftentimes spaces created for women end up being centered on white, heterosexual, able-bodied cis women. We want to be intentional about creating a space for all the identities that women hold. Read more about our thinking!
- How can I support OwnTrail further?
- In addition to contributing to our campaign, the best ways to get involved are:
- Add your trail! (And for those of you who don't identify as womxn, invite the women in your life to share their trails.)
- Spread the word! Telling people about OwnTrail and our campaign helps us, but it also helps women everywhere.
- In addition to contributing to our campaign, the best ways to get involved are:
- Can my organization work with OwnTrail?
- We're always interested in partnering with organizations that serve women! Send us a note at [email protected].











Contribute at any level without a reward. You believe in our work, and we so appreciate it (and you).

We'll feature you in our Instagram stories and send you a downloadable set of images to share on your own social media channels plus a sticker to tell the world you are a trailblazer.

Get your read on with a signed copy of the book that started our journey, Blaze Your Own Trail, plus an exclusive curated reading list of books by and about trailblazing women.

Facing a career transition or job search? Looking for help navigating work-life balance? Help map your journey with a custom downloadable guide, including a list of your transferable skills based on your trail, handpicked resources from our founders and related trails for more inspiration and insight.

Includes the Pathfinder custom guide with your transferable skills, hand-picked resources and list of related trails plus a 30-minute video call with Rebekah or Kt to help you own your story in your resume, personal brand or elevator pitch.

Everything you need to boldly blaze your own trail plus acknowledgement as part of our founding story.
Includes all the rewards at previous levels plus adding your image (or that of a woman of your choosing) on the Wall of Women at OwnTrail HQ.

Your portrait (or that of a woman of your choice) custom embroidered by Rebekah.
Rewards

Contribute at any level without a reward. You believe in our work, and we so appreciate it (and you).

We'll feature you in our Instagram stories and send you a downloadable set of images to share on your own social media channels plus a sticker to tell the world you are a trailblazer.

Get your read on with a signed copy of the book that started our journey, Blaze Your Own Trail, plus an exclusive curated reading list of books by and about trailblazing women.

Facing a career transition or job search? Looking for help navigating work-life balance? Help map your journey with a custom downloadable guide, including a list of your transferable skills based on your trail, handpicked resources from our founders and related trails for more inspiration and insight.

Includes the Pathfinder custom guide with your transferable skills, hand-picked resources and list of related trails plus a 30-minute video call with Rebekah or Kt to help you own your story in your resume, personal brand or elevator pitch.

Everything you need to boldly blaze your own trail plus acknowledgement as part of our founding story.
Includes all the rewards at previous levels plus adding your image (or that of a woman of your choosing) on the Wall of Women at OwnTrail HQ.

Your portrait (or that of a woman of your choice) custom embroidered by Rebekah.