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Jo's Gallery Next Generation Fund

Jo's Gallery is a 2nd generation art gallery located in the heart of Detroit. We exist to support the next generation of Black artists.

$10,000
pledged of$50,000 goal
1
0Days Left

Project Description

 

Who we are,  Our Mission, and Next Generation Efforts

Jo's Gallery is a 2nd generation,  brick-and-mortar art gallery located in the heart of Detroit, Michigan, on the Livernois Avenue of Fashion, and we have been here for two decades.  We service the African-American market with art defined as originals,  prints, giftware, and custom framing services. We are known for having unique artwork that is not available in big box stores. We work with our local artists' community to develop innovative and unique products for the home decor market. We also carry abstract work by notable artists. Today, we focus on emerging artists due to our desire to see more minorities pursue careers in art. The neighborhood we serve is 70% African-American and represents a commercial corridor of 100+ unique Black-owned businesses.

On June 4, 2020, we launched our website during COVID-19.  While the base development work is complete, a part of the website's development included an online custom framing tool. My financial projections show this would increase our framing revenues by an additional 30% year over year. Traditional custom framing transactions are face-to-face. However, a few big-box and online art retailers such as Michaels, Joann's Fabrics, Art.com, and GreatBigCanvas.com have evolved to online framing services.  Given their scale,  these retailers found explosive growth in online framing. What is critical to note is that they do not focus on minority markets. My goal is for Jo's Gallery to meet that need with a variety of high-quality ready-to-ship wall art and custom framing products. Unfortunately, custom framing is a niche, and there are no off-the-shelf tools for online framing software.  Hence, I will need to develop my tool from scratch.   I would use this grant to help build my online framing capabilities, add one additional framer, and improve the efficiency of our framing room with new equipment. Adding this feature to my website opens my company to a niche of five million art lovers who are African-American ages thirty to sixty with an average income of just $50,000 per year. 

How we help our community:

 Jo's Gallery hosts several events throughout the year,  such as artist talks, exhibitions, jewelry crafting classes, and pillow paint parties. Occasionally, my daughter hosts tie-dye parties aimed towards children and teens aged 3 to 18 years old. Every year Jo's Gallery partners with the Avenue of Fashion Business Association and the Center for Creative Studies, Detroit Design Core, to host annual events to attract our community to shop, dine, and explore our commercial corridor.  We partner with our neighborhood business association and the Center for Creative Studies' Detroit Design Core to sponsor this event to increase foot traffic.   Jo's Gallery also contributes by hosting local non-profit organizations and other community activities in our café space at no cost. In 2019, I founded a non-profit organization called Livernois Alliance. My mission is to help the small businesses in my corridor survive with local events and providing educational information to business owners.  While we are a new organization, we were instrumental in negotiating with the City of Detroit for marketing support during the nine months of streetscape improvements in 2019.  Our 2021 "Art on the Avenue"  will be held on September 25, 2021.  More information can be found on our dedicated Facebook page https://www.facebook.com/Livernois-Art-on-the-Ave-2020-112069567232258/

Our next-generation activities include 3 efforts:

Expanding our website to include an online custom framing tool $10,000

upgrade our website to include online framing

 

Improve the technology in our framing space $15,000

New equipment for the framing area

 

This improvement will help us with productivity and also allow us to hire one additional framer.

 

Improve our parking lot to include community space for events and activities outdoors—$ 30,000. 
 

Parking lot upgrades

 

We worked with an architectural firm, pre-Covid, to help design and cost the space to have a multi-functional purpose: outdoor events, community concerts, and seating area for our cafe.

Thank you so much for reviewing our campaign.

 

Help take Jo's Gallery to the next generation level!!

 

 We are your neighborhood location for art, gifts, and framing services. 

 

 

 

 

 

 

Updates

The Campaign FAQs

Frequently Asked Questions:

 For any questions,  please call us at 313-864-1401 or reach us by email at info.josgallery@gmail.com.

 

 

Visa
06/15/2021
Monetary Contribution
$10,000
100.00 USD
I Support Local, I Support Women Owned

Thank you for taking Hello Jo's Gallery go to the next level.  Please shop for anything on our website or in-house and with a $75 contribution, Please enjoy 10% off your entire purchase.  Please use the code JOSGALLERY10 on the website. For an instore purchase, please make my staff aware of your contribution and the discount can be take at the register. 

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200.00 USD
I CAN Support

 Thank you for your contribution to the Next Generation of Jo's Gallery and art on the Livernois Avenue of Fashion.  This gift includes the following gift bag, 10% discount on anything in-store or on-line (use JOSGALLERY10 as the code) and a personalized thank you note.

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500.00 USD
Why Not?

Helping local women-owned small businesses helps on many levels, and we at Jo's Gallery can't thank you enough for thinking of contributing to our next level of success. We are a good cause, and how you find the "Why not" in helping us to reach our next goal of being the number one gallery in the country supporting black artists grow to the next level. We say thank you, and why not help move things along.

This level of contribution provides many things:

1.  A framed 12X18 piece of art from the gallery

2. 10% discount on anything in-store and online use JOSGALLERY1

3. Gift bag: I support local, women-owned, black -owned business.

4. Personalized thank you note.

 

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0 Supporters
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1,000.00 USD
Because I Can, and Will

This kind of support is one of a kind, and is truth showing your support for local businesses in Detroit and for us at Jo's Gallery.  Words Can not express our appreciation.  Since this contribution comes with many things as well.

They are as follows: 

1. A larger frame print 24X36 ( call us to choose we have a few options for you.

2. 10% discount on the purchase of your choice on line and in-store. Use code JOSGALLERY10

3. Gift Bag and personalized thank you letter. 

 

 

 

0 Supporters
Select this reward

Rewards

100.00 USD
I Support Local, I Support Women Owned

Thank you for taking Hello Jo's Gallery go to the next level.  Please shop for anything on our website or in-house and with a $75 contribution, Please enjoy 10% off your entire purchase.  Please use the code JOSGALLERY10 on the website. For an instore purchase, please make my staff aware of your contribution and the discount can be take at the register. 

100 Left
0 Supporters
Select this reward
200.00 USD
I CAN Support

 Thank you for your contribution to the Next Generation of Jo's Gallery and art on the Livernois Avenue of Fashion.  This gift includes the following gift bag, 10% discount on anything in-store or on-line (use JOSGALLERY10 as the code) and a personalized thank you note.

100 Left
0 Supporters
Select this reward
500.00 USD
Why Not?

Helping local women-owned small businesses helps on many levels, and we at Jo's Gallery can't thank you enough for thinking of contributing to our next level of success. We are a good cause, and how you find the "Why not" in helping us to reach our next goal of being the number one gallery in the country supporting black artists grow to the next level. We say thank you, and why not help move things along.

This level of contribution provides many things:

1.  A framed 12X18 piece of art from the gallery

2. 10% discount on anything in-store and online use JOSGALLERY1

3. Gift bag: I support local, women-owned, black -owned business.

4. Personalized thank you note.

 

51 Left
0 Supporters
Select this reward
1,000.00 USD
Because I Can, and Will

This kind of support is one of a kind, and is truth showing your support for local businesses in Detroit and for us at Jo's Gallery.  Words Can not express our appreciation.  Since this contribution comes with many things as well.

They are as follows: 

1. A larger frame print 24X36 ( call us to choose we have a few options for you.

2. 10% discount on the purchase of your choice on line and in-store. Use code JOSGALLERY10

3. Gift Bag and personalized thank you letter. 

 

 

 

0 Supporters
Select this reward