Basil & Salt TV: The Future of Lifestyle Media
Fresh stories, familiar faces. Big-screen style, small-team model. Long & short-form lifestyle content done right.
Project Description
📺 Mission Statement
At Basil & Salt TV, our mission is to redefine lifestyle entertainment by creating stunning, story-driven content that reflects the way people live, gather, cook, travel, and connect today. We're building a new kind of streaming platform—where independent creators thrive, cinematic quality is accessible, and lifestyle storytelling gets the spotlight it deserves.
🧩 The Problem We're Solving
Traditional networks are costly, outdated, and gatekept. Creators often get the smallest piece of the pie. Audiences are overwhelmed with recycled content that doesn’t reflect their interests. Meanwhile, advertisers and sponsors struggle to find meaningful placements that feel natural and connected to lifestyle-driven viewers.
📈 Market Size & Opportunity
Lifestyle content—spanning food, design, travel, wellness, and culture—commands billions in advertising spend and streaming hours annually. With the rise of FAST channels (Free Ad-Supported Streaming TV), smart TVs, and on-demand viewing, there's never been a better time to launch a creator-driven, lifestyle-first streaming network. We're tapping into a multi-billion-dollar market with room for fresh, elevated voices and smarter monetization.
🎬 What Is Basil & Salt TV?
Basil & Salt TV is a digital streaming network and production brand delivering long and short-form lifestyle series that are beautifully made, thoughtfully produced, and authentically told. From celebrity chefs and designers to travel insiders and everyday storytellers, our content features familiar faces and new voices with exclusive programming you won’t find anywhere else.
We combine streamlined production, big-screen storytelling, and our own ad-serving system to keep costs low, maximize revenue, and give audiences and investors more value at every level.
💡 Why We’re Raising Funding
We’re seeking funding to:
- Launch and scale basilandsalt.tv across key platforms (including Roku, AppleTV, FireTV, etc.)
- Produce our first slate of original lifestyle content with cinematic production value
- Onboard well-known creators and celebrities with built-in audiences
- Build and operate our in-house ad server system to generate revenue from day one
- Support marketing, PR, and strategic growth in Q3–Q4
Every dollar raised helps bring this smarter model for streaming to life—faster, stronger, and more sustainably.
👥 Our Team
- Karie Engels – Founder & CEO. Publisher of Basil & Salt Living Magazine. A visionary in lifestyle media with a background in editorial, food, and creative development.
- Lee Abbott, CEO of Endorphin Films – Director of Productions.
- Barrel Room Media – Marketing & PR team with a pulse on media buyers, sponsor partnerships, and industry buzz.
- FRANK Productions – Emmy-nominated production team behind hit shows on Food Network, Magnolia, Travel Channel, and more.
Together, we’re creating a platform where content isn’t just watched—it’s remembered, shared, and owned.
🙏 Thank You for Supporting Us
To everyone who believes in new ideas, independent creators, and beautiful stories—we thank you. Your support brings bold, fresh, lifestyle entertainment to life. Whether you're contributing $25 or $25,000, you're helping create something different. Something real. Something that tastes like the future.
Let’s build it together.
The Campaign FAQs
Frequently Asked Questions:
📌 Investor FAQ – Basil & Salt TV
1. What is Basil & Salt TV?
Basil & Salt TV is a new lifestyle-focused streaming platform featuring beautifully produced long- and short-form series in food, design, travel, and culture. We work with both celebrity talent and fresh voices to create exclusive, story-rich programming—and we’re building a smarter, streamlined model for how lifestyle content is made and monetized.
2. What stage is the company in?
We are currently in the Beta + Pre-Revenue Stage. Our platform infrastructure is nearly complete, content is actively being filmed, and monetization systems—including ad delivery and sponsor packages—are in development.
3. How will you make money?
Our multi-channel revenue strategy includes:
- In-house ad monetization through a custom-built ad server
- Sponsorships and branded series
- Content licensing (both domestically and internationally)
- Optional premium content bundles in later phases
4. Why is this a smart investment?
We’re launching with:
- Lower-cost production
- Big-screen quality across lifestyle genres
- Recognizable names and exclusive series
- A smart, scalable revenue model
- A growing demand for niche streaming platforms
Additionally, we’ve secured a distribution partner for international markets, expanding our reach and long-term revenue potential.
5. What will the funds be used for?
Funding will go toward:
- Completing platform development (basilandsalt.tv & streaming channels)
- Producing our launch slate of cinematic series
- Building our in-house ad monetization infrastructure
- Marketing and audience acquisition
- Talent onboarding and brand sponsorship fulfillment
6. Who is on the team?
- Karie Engels, Founder & Executive Producer – Publisher of Basil & Salt Living Magazine
- Lee Abbott, Director of Productions – CEO of Endorphin Films
- Barrel Room Media, PR & Brand Strategy
- FRANK Productions, Emmy-nominated production company
We also partner with a distribution company to extend reach across global markets.
7. Are there benefits for high-level investors?
Yes. In addition to revenue share opportunities and exclusive updates, high-level investors are invited to join us on set for select productions and special events. It’s an inside look at the magic behind the scenes and a chance to connect with talent and producers directly.
8. How can I track the progress of my investment?
Investors receive regular updates on:
- Platform launch milestones
- Production progress
- Viewer growth and engagement metrics
- Revenue and distribution updates
We believe in transparency and smart communication.
9. Are there exit or revenue-sharing options?
Yes. We offer structured models for revenue share and long-term equity options, depending on your level of participation. Details are available in our investor packet upon request.
10. When is the official launch?
Our full platform launch is planned for early 2025, with several series releasing in waves. Soft beta previews and behind-the-scenes content may become available to investors and partners ahead of that date.
11. How do I get involved or learn more?
- Invest directly through this campaign
- Request our full pitch deck
- Schedule a private call with our team
Sign up for early investor updates at basilandsalt.tv
- Digital Thank You: A personalized thank-you email or a social media shoutout.
- Exclusive Updates: Access to behind-the-scenes updates on channel progress.
- Private Creator Experience: Spend a virtual day with one of our creators, like a cooking class or behind-the-scenes tour.
- Name a Mini-Series: Help name or brand a Lifestyle Mini series.
- Major Sponsor Recognition: Prominent recognition on our website, social media, and future campaigns as a major supporter of the channel.
- Customized On-Air Thank You: Mention during a live or recorded show on the channel.
- Exclusive Show Sneak Peek: Get access to an unreleased episode of an upcoming series.
- VIP Launch Invitation: An invitation to our channel’s virtual or in-person launch event.
- Personalized Video Message: A thank-you message from one of our featured creators.
- Executive Producer Credit: Your name in the credits as an Executive Producer for an episode.
- Virtual or In-Person Production Tour: A live virtual tour of our production process.
- Early Access Content: Exclusive early viewing of a flagship episode before public release.
- Signed Cookbook or Merchandise: From one of our featured creators, like Gina Neely, Rocco DiSpirito or your favorite creator on the channel.
- Basil & Salt Tote Bag: A stylish, branded tote as a thank-you gift.
- Name on Our Website: Your name featured on a dedicated “Supporters” page.
- Recipe Card Collection: Exclusive access to a digital collection of recipes from featured creators.
- Digital Thank You: A personalized thank-you email or a social media shoutout.
- Exclusive Updates: Access to behind-the-scenes updates on channel progress.
- Your Name in Credits: Listed as a supporter in the credits of an upcoming show or video.
Rewards
- Digital Thank You: A personalized thank-you email or a social media shoutout.
- Exclusive Updates: Access to behind-the-scenes updates on channel progress.
- Private Creator Experience: Spend a virtual day with one of our creators, like a cooking class or behind-the-scenes tour.
- Name a Mini-Series: Help name or brand a Lifestyle Mini series.
- Major Sponsor Recognition: Prominent recognition on our website, social media, and future campaigns as a major supporter of the channel.
- Customized On-Air Thank You: Mention during a live or recorded show on the channel.
- Exclusive Show Sneak Peek: Get access to an unreleased episode of an upcoming series.
- VIP Launch Invitation: An invitation to our channel’s virtual or in-person launch event.
- Personalized Video Message: A thank-you message from one of our featured creators.
- Executive Producer Credit: Your name in the credits as an Executive Producer for an episode.
- Virtual or In-Person Production Tour: A live virtual tour of our production process.
- Early Access Content: Exclusive early viewing of a flagship episode before public release.
- Signed Cookbook or Merchandise: From one of our featured creators, like Gina Neely, Rocco DiSpirito or your favorite creator on the channel.
- Basil & Salt Tote Bag: A stylish, branded tote as a thank-you gift.
- Name on Our Website: Your name featured on a dedicated “Supporters” page.
- Recipe Card Collection: Exclusive access to a digital collection of recipes from featured creators.
- Digital Thank You: A personalized thank-you email or a social media shoutout.
- Exclusive Updates: Access to behind-the-scenes updates on channel progress.
- Your Name in Credits: Listed as a supporter in the credits of an upcoming show or video.