Workshops

Back to Business Workshop Series, presented in partnership with Squarespace: Finding and growing your audience is key to building a successful online business. Hosted by Squarespace expert Sequoia Mulgrave, this workshop offers targeted marketing tools, SEO strategies, and email marketing tactics to connect with your audience across platforms and nurture your customer relationships over time. Visit the Back to Business Resource Hub for more helpful workshops!

Back to Business Workshop Series, presented in partnership with Squarespace: Finding and growing your audience is key to building a successful online business. Hosted by Squarespace expert Sequoia Mulgrave, this workshop offers targeted marketing tools, SEO strategies, and email marketing tactics to connect with your audience across platforms and nurture your customer relationships over time.

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With the continued rise of digital and social media, personal branding presents a wonderful opportunity to ignite potential and boost trust, loyalty, and engagement between a company and its customers. Digital media offers entrepreneurs the opportunity to have their value and expertise in the forefront like never before. Your brand is also your company’s brand. To heighten your personal brand through digital PR, you must be discoverable, memorable and shareable. In this workshop led by Founder of Branding 4 Success, LLC, Yolanda Smith, you will learn how to create a personal branding strategy to ensure your expertise and company stands out.

When building your business, the first and most important exercise is honing your pitch. As a Founder, it is your job to be able to articulate the mission of your company and the problem your product/service is solving, making sure whoever is listening fully understands why your business needs to exist. A perfect pitch is not only extremely valuable for your crowdfunding campaign,  but it’s also critical to getting your first customers, and eventually securing your next round of funding after your campaign. Join us for this interactive session with IFundWomen Startup Coach, Alex Brockelman, where you'll write and practice pitching your business live!

Studies have shown that over 50% of entrepreneurs aren't paying themselves, which means they are spending away their savings–paying upfront before their business can turn a profit– just to keep their business running. It's widely believed that this grind is a right of passage in the entrepreneurial world, but it doesn't have to be this way. In this workshop, led by Gabbie Kelly, you'll learn how you can leverage your habits to set up a system that works for you AND your bank account so you can start being profitable today!

You've got a great business or business idea, now it's time to let it speak for itself—through design! Graphic design is more than making things look pretty, it’s about connecting with your audience and voicing your ideas clearly and consistently. In this workshop, led by IFundWomen's Graphic Designer, Gabriella Campos, you'll learn the basic principles of graphic design and how to create eye-catching graphics for your brand intentionally and with a purpose, using Canva.