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How to get press in national publications

Ashley Olafsen

Community Manager at Harvard Innovation Labs

Back to Business Workshop Series, presented in partnership with Squarespace: In this thought-provoking, informative workshop you'll learn how to get the press features you want.

About this Webinar

Category

Public speaking & pitch coaching
PR & communications

Best For

Idea stage
Proof of concept
Beta testing / Pre-revenue
Product in-market & generating revenue

Why you should take this workshop

Back to Business Workshop Series, in partnership with Squarespace

Join us for a powerful and inspiring session designed to help you elevate your brand’s visibility and secure the press features you desire. Led by Forbes-featured IFW Startup Coach Ashley Olafsen, this workshop will provide you with practical tools and strategies to build a reputable brand, expand your network, and pitch your story— all without paying for PR.

In this workshop, you will learn:

  • 🎯 How to craft a compelling pitch that grabs media attention
  • 🤝 Strategies to build meaningful relationships with journalists, bloggers, and influencers
  • 🏷️ Tips for developing a strong, recognizable brand identity
  • 🚀 Ways to boost your media presence organically through creative outreach
  • 🔍 How to identify the right outlets and journalists for your story
  • 💡 Effective storytelling techniques to make your brand stand out
  • 📈 Practical steps to measure and improve your media outreach efforts

Whether you're a startup founder, small business owner, or entrepreneur, you'll walk away with actionable insights to elevate your visibility and grow your reputation— all without relying on paid publicity.  Visit the Squarespace Back to Business Resource Hub for more helpful workshops and resources!

Get a Squarespace website

Use code IFW2024 for 10% off

About the coach

Ashley Olafsen is the Community Manager at Harvard Innovation Labs | 4x Founder | Building Psychologically Safe Communities and Impact-Driven Ventures. Ashley has an innate knack for helping founders tell their stories to get noticed in the press.