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How to boost social media engagement: From organic to paid

Manali Hanamsagar

Growth Marketer

Managing social media can be time-consuming, but it’s crucial—43% of consumers research products on social platforms before buying. 📱 In this session, learn strategies to grow your audience, boost engagement, and turn followers into loyal customers. 🚀

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About this Webinar

Category

Digital marketing
Social media

Best For

Product in-market & generating revenue

Why you should take this workshop

Explore effective strategies to elevate your social media presence with Manali Hanamsagar! 📱✨

Managing social media can often feel overwhelming, especially when you're juggling many aspects of your business. But with 43% of consumers researching products on social platforms before making a purchase—which continues to grow—it's more important than ever to build strong engagement and loyalty. 🚀

What you'll learn:

  • Building a stronger social media audience 👥 – Tips for attracting and growing your followers organically.
  • Boosting engagement ❤️👍 – Strategies to get your audience interacting more with your content.
  • Leveraging organic and paid methods 💚💳 – How to use both free and paid tools to increase reach and visibility.
  • Creating brand affinity and loyalty 🎯🤝 – Techniques to turn followers into loyal customers and advocates.
  • Driving new customers to your business 🚶‍♂️🚶‍♀️ – Tactics to convert engagement into sales and growth.

Visit the Back to Business Resource Hub for more helpful workshops and resources! 

🖥️ Taught by Manali Hanamsagar, Founder of Small Table Studio and Fractional Growth Consultant for Seed and Series A Brands.

 

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About the coach

About Manali Hanamsagar: I am a growth strategy leader with nine-plus years of strategic, technical, and execution experience in paid social and search, affiliate, and referral marketing, as well as identifying sustainable and scalable growth channels. 

I've created growth templates for Reforge, accessed and used by hundreds, and led multiple seminars at Northeastern University on Growth Strategy.

I've helped companies in B2B, B2C & DTC verticals
- lower CAC by 60% MoM through hyper-targeting performance marketing strategies
- Identify user friction points in onboarding, activation, and in-product for conversion rate optimization and improve user conversion by 20%
- Create highly optimized and converting landing pages as well as optimize the user funnel
- Find high-intent audience segments to go after and start building high-impact acquisition strategies

I've helped venture-backed and enterprise brands such as Capital Records, Toyota, Norby, IFundWomen, and others find scalable growth channels, identify and improve product user friction points, and lead channel strategy and execution.