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Email marketing 101: Building and engaging your email list

Julia Steele

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Why you should take this workshop

Email marketing helps you build a relationship with your customers. No matter what type of business you operate, an email list is the most important element of a successful marketing strategy. According to Adobe, email has an ROI of $40 for every $1 spent, better than organic search and paid search combined! So how do you build and engage an email list from scratch when you're just starting out as an entrepreneur? Join Julia Steele, Director of Marketing and Communications at IFundWomen, to learn tactical strategies you can use to build and engage an email list of your own! You will learn how to entice people to join your list, how to tailor your content to provide value to your audience, how to promote your list using your website and social media, and how to keep your audience engaged.