Our Project Mission
YANY Beauty is a luxury, sustainable, and inclusive beauty brand and retailer offering the best in cosmetics and skincare. As we are moving toward integrating into major retail and expanding our space for other local businesses, our project mission is to raise capital to purchase additional inventory, update product packaging, and cover related operational expenses. We are also expanding beauty services in our store and capital raised will support our hiring process giving jobs to our local community.
According to a reports in 2019 Healthline report on Black Beauty, women consumers spent over $54.4 million on ethnic products and beauty aids each year, but still can't find inclusive shades in their favorite stores. YANY Beauty is a black-owned beuty brand that is on a mission to be in major retail around the world with giving multicultural women access to products made with their skin tone, type, and age of beauty in mind.
Opportunity to Grow
While black-business owners are starting to claim their space in the beauty industry, there are still only a handful of black-owned beauty supplies in the country and fewer black-owned cosmetic brands and stores. YANY Beauty is in a place for rapid growth. For example a black-owned beauty supply store opened in Nashville in 2019, and reportedly made $50,000 in the first 3 hours. Beauty is a multi-billion dollar industry and trends are not decreasing. We want to be sure that not only are we representing the industry, but allowing space for other beauty entrepreneurs to enter and succeed.
Our main goals are to bring multi-cultural makeup and skincare to the masses through as many outlets as possible, making it easily accessible and affordable. Also, to create an inclusive beauty space with multi-cultural women's needs at the forefront of our product creations, while also celebrating the uniqueness of all cultures. We embrace underrepresented brands, giving them the space to be seen and heard as well.
Here’s what customers can expect:
- Products that they want in stores that are nearby
- Vegan and cruelty-free cosmetics and skincare
- The best local brands
- Modern minimalist décor
- Friendly and welcoming service
- Conveniences such as online ordering and curbside pickup
How You Will Help
We are seeking funding to get YANY beauty to the masses. We have a unique opportunity to partner with major retailers and we want to be sure we have the packaging that excites buyers and the capacity to keep up with high-demands. You will help us strive through the pandemic with major partnerships while allowing us to give jobs to people in the community that need them. And while women are starting businesses at a rapid rate, far surpassing their male counterparts, they are still disadvantaged due to a lack of opportunity. Women are far less likely to reach sustainable growth, get adequate funding, or create a business that truly supports their families, employees, and communities. We want to be a part of that change.
We will spend the funding in the following ways:
- $15,000 packaging and inventory
- $20,000 wages
- $10,000 warehouse lease
- $5,000 marketing and advertising
- $4,560 insurance
Meet the Founders
Our founder, Yaminah Childress, is a social entrepreneur with over 18-years’ experience. She holds an Associate’s degree in Education, a Bachelor’s degree in Business administration, and a Juris Doctorate in law. Yaminah has won several awards and acknowledgments for her work, including GeorgiaTrend’s 40 Under 40, Atlanta Business Chronicles Women on the movie, and CafeMocha Radio SaluteHer Award, to name a few. She has also won two grants from The Pollination Project for her work as a social changer.
Our co-founder, Shania Childress, is young budding entrepreneur with 5 years business management experience. She holds an Associate's degree in Healthcare Information and Bachelor's degree in Interdiscplinary Studies. Shania has won awards such as the Presiden't Service Award under the Obama Administration and grants for her work in social entrepreneurship when she founded Open Closets for the Homeless.
As a mom and daughter team, a women of color, mentor to young women across the globe, and leaders in their community, Yaminah strives to inspire and connect women through beauty and beyond.
Thank you, you are much appreciated!
We thank you for supporting us as we products and build a space where all people can feel beautiful. When you support a woman, you not only support her but her family and community.