By Women, For Women

Market Opportunity

• The global non-acholic wine market size was estimated at USD 2,26 billion in 2023 and is expected to grow at a CAGR of 7,9% from 2024 to 2030

• Consumers are seeking out sophisticated, convenient and healthier beverage choices

• An evident gap for a product that exists as a wine but with no alcohol and not de-alcoholised

The Solution

• CazCan offers a premium, non-alcoholic sparkling wine experience in a 300 ml can, and two varients, Rosie, sparkling rosé and Blanche, sparkling white.

• Utilising wine grape juice, with reduced sugar and balanced acidity, retaining complexity and flavour profiles

• No artificial flavours are used, only natural acids used in the winemaking ptocess

• The elegance of wine without compromise 

Market Positioning 

• Unashamedly female orientated - primarily Millenials and Gen Z

• Impactful content and pier reviews 

• Health orientated, environmentally and safety conscious

• Sober curious, looking for an inclusive product whern socialising or relaxing at home

• Key global market demand - Europe, USA, Canada and Asia are ahead of the trend and growing 

CazCan was born out of a need to see better non-alcoholic alternatives on a market that is growing so quickly but often the consumer is given little choice in the non-alcoholic wine category. From research, flavour is the biggest stubling block andnot feeling like you are drinking sparkling grape juice. 

Each element on the can was chosen for its meaning and story of the feminine empowerment. From bees and praying mantis to ferns and the Goddess Dura. As the packaging shows on the outside so does the liquid taste inside, fresh, pretty and evokes the sense of inclusion. 

My biggest drive to get this project up and running is to use the product as a conduit to a bigger charity drive, supporting young girls and women in disadvantaged communities to have access to basic self care such as sanitary ware which would assist with more girls being able get back to the classroom, edcation is key to help these girls out of dire situations. ~I am based in South Africa, which is a daily trreality for so many.  I'd like to curate a CazCares package which would include washable sanitary pads amongst other things, details that I still need to figure out but starting with the can product will at least get me off the starting block! 

I hope this gives a bit more insight into the product and my passion to help young ladies get a solid footing earlier in life.

Sincerely,

Caz