Introducing WTF Publicity - a team of six powerful females who are shaking up the music industry with their innovative approach to publicity and marketing. Our mission is to adapt to new technologies and media platforms, changing the dynamics of traditional publicity and marketing, and bringing innovative ideas to the table within the music industry.
We understand that the market for music publicists is highly competitive, but we also know that there is significant demand for our services, particularly among independent musicians and smaller music labels who may not have the resources to promote themselves effectively. According to a report by IBISWorld, the market size for music promotion and publicity services in the United States was estimated to be around $2 billion in 2021, with an expected annual growth rate of 2.2% over the next five years.
At WTF Publicity, we are here to solve the problem of traditional music publicity and marketing strategies that often fall short in today's music industry. Our unique approach combines years of experience on both the publicity and journalism sides of the music industry, in-depth and current research on the state of the industry, and new technologies and media platforms that are emerging.
We go above and beyond the traditional music publicists' "review" and "blog post" strategy, garnering engaging and useful opportunities for our clients such as product partnerships, influencer marketing, music synchronization, community events, charitable endeavors, and more.
We are seeking funding to empower our team to do what we do best - provide top-notch publicity and marketing services to our clients. As an all-female team, we are committed to empowering ourselves and our employees to work how we want and how we are comfortable in this male-driven industry. We strive to make our employees' lives even more comfortable by gaining overhead capital so that we can guarantee a bi-weekly paycheck and benefits, rather than resorting to the freelancer-style contractor relationship we currently have.
With funding, we can set our best employees to full-time work, with benefits, guaranteeing them a paycheck - rather than relying on others to pay their bills first before disbursing contract comissions. Our team consists of six powerful females, including two Senior Publicity freelancers who specialize in various genres, a well-known music journalist and industry veteran, two female part-time assistants, a female social media freelancer, and a part-time assistant to help with business administration tasks.
Join us in our mission to revolutionize the music industry with innovative and effective publicity and marketing strategies. Invest in WTF Publicity today.
