Whoa That's Fresh! PR & Marketing for Musicians
Music publicists work to promote musicians, bands, and shows to the public - our all-female team wants to change the industry dynamics!
Project Description
Introducing WTF Publicity - a team of six powerful females who are shaking up the music industry with their innovative approach to publicity and marketing. Our mission is to adapt to new technologies and media platforms, changing the dynamics of traditional publicity and marketing, and bringing innovative ideas to the table within the music industry.
We understand that the market for music publicists is highly competitive, but we also know that there is significant demand for our services, particularly among independent musicians and smaller music labels who may not have the resources to promote themselves effectively. According to a report by IBISWorld, the market size for music promotion and publicity services in the United States was estimated to be around $2 billion in 2021, with an expected annual growth rate of 2.2% over the next five years.
At WTF Publicity, we are here to solve the problem of traditional music publicity and marketing strategies that often fall short in today's music industry. Our unique approach combines years of experience on both the publicity and journalism sides of the music industry, in-depth and current research on the state of the industry, and new technologies and media platforms that are emerging.
We go above and beyond the traditional music publicists' "review" and "blog post" strategy, garnering engaging and useful opportunities for our clients such as product partnerships, influencer marketing, music synchronization, community events, charitable endeavors, and more.
We are seeking funding to empower our team to do what we do best - provide top-notch publicity and marketing services to our clients. As an all-female team, we are committed to empowering ourselves and our employees to work how we want and how we are comfortable in this male-driven industry. We strive to make our employees' lives even more comfortable by gaining overhead capital so that we can guarantee a bi-weekly paycheck and benefits, rather than resorting to the freelancer-style contractor relationship we currently have.
With funding, we can set our best employees to full-time work, with benefits, guaranteeing them a paycheck - rather than relying on others to pay their bills first before disbursing contract comissions. Our team consists of six powerful females, including two Senior Publicity freelancers who specialize in various genres, a well-known music journalist and industry veteran, two female part-time assistants, a female social media freelancer, and a part-time assistant to help with business administration tasks.
Join us in our mission to revolutionize the music industry with innovative and effective publicity and marketing strategies. Invest in WTF Publicity today.
Updates
The Campaign FAQs
Frequently Asked Questions:
- What will you use the money for?
- The betterment of the lives of our employees -- without them this company wouldn't have grown as it has! As an all-female company, WTF strives to be a supportive environment where the employees don't have to worry about their paycheck bouncing or finding adequate insurance for their health. As we are very much in a money-in-money-out stage of our company growth, we are currently relying on our employees to be freelance contractors. It is a major goal of the company to bring the team to full-time, salaried employees with benefits. This is something only revolving overhead will help establish, as well as the ability to hire a personnel manager to maintain this process seamlessly.
- What exactly does a publicist do?
- We help artists - whether independent or newly signed to a record label - gain exposure in the public market. That new artist you heard on a podcast? A publicist set that up. That SNL performance? A publicist set that up. Have you heard about a new album by your favorite artist? That was the job of a publicist. You found a new favorite shoe brand because a musician you like was wearing it? Again, publicist. Publicity brings a level of authenticity and clout that digital marketing cannot -- it's not paid-for exposure, its influential and engaging.
- How does a music publicist help community growth?
- A publicist can engage the community in a number of ways -- WTF Publicity in particular tries to combine music and community activism through coordinated campaigns and grassroots marketing. We have had artists contribute entire albums, or come together to contribute to a compilation album, for a charitable cause. We have had artists play at a local skatepark grand opening. We have had our artists start movements in environmental, LGBTQ+, and women's rights causes. WTF strives to help promote the marginalized, and often overlooked individuals in our scene. We have worked with artists of all backgrounds, from people of color, to trans individuals, feminists, immigrants, and political activists.
- What else do you do to support the growth of your company?
- I am active within the music industry conference circuit and have sacrificed my own financial growth in order to make it happen -- I have participated in multiple ways, from speaking on behalf of the state of the music industry and the intersection of publicity on a panel, to helping organize the press corps for exclusive industry conferences. These are personal investments that I make for the company, as they do not make any money directly, but they establish myself and WTF as top-notch professionals within the industry, standing out above other competitors. The investment in traveling to and participating in these conferences has led to invaluable network connections (record labels, managers, radio programmers, journalists) and future potential clients.
Just Because I Care
Every year, WTF creates a fun activity and coloring book, featuring our best client campaigns we worked on. This is a fun and quirky collectible that could possibly feature the next-big-thing!
This contribution level includes a digital download you can print at home.
Every year, WTF creates a fun activity and coloring book, featuring our best client campaigns we worked on. This is a fun and quirky collectible that could possibly feature the next-big-thing!
This level of contribution includes a hard copy that will be mailed to your door!
You will receive an assortment of merchandise (5 items) from a selection of WTF clients - this may include items like sunglasses, beanies, enamel pins, stickers, pizza cutters, and other fun swag!
As a thank you, we will gift you a "grab bag" collection of vinyl records from some of our favorite clients! 5 Vinyl Records included in every delivery.
Rewards
Just Because I Care
Every year, WTF creates a fun activity and coloring book, featuring our best client campaigns we worked on. This is a fun and quirky collectible that could possibly feature the next-big-thing!
This contribution level includes a digital download you can print at home.
Every year, WTF creates a fun activity and coloring book, featuring our best client campaigns we worked on. This is a fun and quirky collectible that could possibly feature the next-big-thing!
This level of contribution includes a hard copy that will be mailed to your door!
You will receive an assortment of merchandise (5 items) from a selection of WTF clients - this may include items like sunglasses, beanies, enamel pins, stickers, pizza cutters, and other fun swag!
As a thank you, we will gift you a "grab bag" collection of vinyl records from some of our favorite clients! 5 Vinyl Records included in every delivery.