#whitehairdontcare: Beyond Beauty Standards Documentary

Hi there! 

Welcome to '#whitehairdontcare: Beyond Beauty Standards', a documentary that challenges the beauty industry's billion-dollar hold on women's confidence

Please help me bring it to the world!

Aishah Iqbal isn't your typical filmmaker. With over 22 years as a Marketing Executive in the Advertising industry under her belt, she brings a fresh lens and a passion for sparking conversation to her directorial debut. While new to filmmaking, her instincts as a storyteller are undeniable. Driven by her groundbreaking 100-day TikTok focus group, she's tapped into the burgeoning movement of women embracing their aging hair. Aishah's digital content on the topic has garnered a dedicated following across platforms like TikTok, Instagram, and LinkedIn. 

This documentary marks her first foray into filmmaking, yet the results speak for themselves. Her proof-of-concept microdocumentary has already made major waves, earning selection in 9 prestigious film festivals worldwide and scooping up 4 notable awards. Aishah's unique background and keen understanding of how to connect with audiences promise a documentary that's not only thought-provoking but deeply engaging.

#whitehairdontcare: Beyond Beauty Standards takes a fearless look at the societal pressures women face to conceal the natural signs of aging. Through intimate interviews with women of all backgrounds who have embraced their aging hair, the film explores the transformative power of defiance and self acceptance

Expert commentary from beauty industry critics like Jessica Defino, advertising execs behind Dove's Reverse Selfie campaign and haircare industry insiders like Larisa Love unravels the multi-billion dollar beauty industry's relentless campaign against gray hair. Powerful testimonials from gray-haired social media influencers coupled with the vibrant backdrop of Mexico City during Dia de Muertes festivities will add unforgettable visual and emotional layers to the documentary, showcasing the universal beauty of embracing authenticity and honoring our ancestors' legacy

This documentary isn't simply about hair color; it's the catalyst for challenging outdated beauty standards and empowering women to embrace the freedom of authenticity at any age

The #whitehairdontcare Retreat in Mexico City

On October 11-14th, a group of incredibly beautiful and influential gray-haired social media personalities will come to Mexico City to immerse themselves in a city that celebrates individuality and champions self-expression, just like my documentary!

• It will be a curated experience tailored for social media influencers and brands who champion age positivity and authentic beauty

• There will be intimate group discussions and interviews delving into the heart of #whitehairdontcare themes

• It will provide collaborative content creation opportunities to amplify our voices and connect with a passionate audience

• We will provide unforgettable culinary experiences, cultural excursions, and opportunities to connect with a vibrant community

This will all be captured for the documentary film to show that aging women who embrace their aging hair continue to be full of life, love, and adventure!

The funds raised from the #whitehairdontcare crowdfunding campaign will be used for:

1. Production Costs:

• Filming: Covering travel expenses for interviews with subjects and experts across different locations, renting camera and sound equipment, and securing filming permits.
• Editing: Paying for professional editing services to craft a compelling and impactful story from the footage gathered.
• Music Licensing: Acquiring rights to use music that enhances the emotional impact and storytelling of the documentary.

2. Retreat Expenses:

• Venue Rental: Covering the cost of renting a suitable venue in Mexico City for the influencer retreat.
• Accommodation and Meals: Providing accommodation and meals for the participants and crew during the retreat.
• Activities and Transportation: Organizing and funding cultural excursions, workshops, and transportation within Mexico City to enrich the retreat experience and capture diverse footage.

3. Marketing & Promotion:

• Film Festival Submissions: Covering submission fees for relevant film festivals to gain exposure and recognition for the documentary.
• Social Media Advertising: Creating and running targeted ads on social media platforms to reach a wider audience and raise awareness about the project.
• Website & Promotional Materials: Designing and developing a website for the documentary, creating promotional materials such as posters and trailers.

4. Distribution & Outreach:

• Securing distribution deals: Partnering with distributors to ensure the film reaches a wider audience through online platforms, television broadcasts, or theatrical releases.
• Community Screenings: Organizing screenings in local communities and partnering with organizations aligned with the film's message to further its impact.

5. Unforeseen Expenses:

• Contingency Fund: Allocating a portion of the budget to cover unexpected costs that may arise during production, such as equipment malfunctions or last-minute travel changes.

By investing in these areas, the funds raised from the crowdfunding campaign will ensure that the #whitehairdontcare documentary is produced to the highest quality, reaches a broad audience, and sparks a meaningful conversation about ageism and beauty standards.