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Whisk Southern Roots Bakery to New Heights

Mixing Passion, Purpose, and Pastries! With your support, we can continue crafting treats for all from our dedicated production space.

$40,265
pledged of$100,000 goal
8
0Days Left

Project Description

Southern Roots Vegan Bakery was founded in 2019 by husband and wife duo, Marcus and Cara Pitts. Our story began when Marcus pivoted towards a plant-based lifestyle, inspiring us to redefine traditional baking. With Cara's lifelong baking skills and Marcus's fresh plant-based perspective, we set out to create vegan desserts without sacrificing flavor. Cara left her corporate career to care for her beloved grandmother, Mary Lee, who became our original taste tester, ensuring every treat met the gold standard of flavor. Now Mary Lee is a young  100 years old and loves the success of her Mary Lee's Lemon Cake from Southern Roots! 

 

Starting with sharing our unique treats with loved ones, we soon sensed their universal appeal. We joined a 10-week culinary accelerator Break, Fast & Launch, honing our business skills. Debuting at farmers' markets, our desserts quickly became a hit among vegans and non-vegans alike.

After a blessed encounter with New York Times Best-Selling author and vegan icon, Tabitha Brown, at a vegan festival, she championed our products on her platform. This endorsement, combined with media attention, led to an overwhelming surge in orders—virtually overnight!

Southern Roots is more than just a bakery; we're pioneers in the vegan dessert landscape. It’s heartwarming to know children with allergies can safely relish our treats.

Given Cara's experience in caregiving, we're passionate about senior care. We aim to collaborate with senior care homes, bringing our desserts to nursing homes and hospitals nationwide. We firmly believe that everyone, regardless of age, should enjoy quality desserts.

 

Since our inception in 2019, we've hit remarkable milestones. We've been honored with consecutive nominations for "Best Vegan Bakery" in the country by VegNews. Our brand has been highlighted by esteemed outlets like Oprah Daily, Good Morning America, Vice, and Live Kindly, and we've received accolades such as PETA's award for Best Sweet Potato Pie.

Southern Roots Vegan Bakery's donuts, cookies, cupcakes, and cakes are not only featured in local coffee shops, prominent hotels, and restaurants nationwide but are also available for nationwide shipping for any occasion. Knowing the challenges of traveling on a plant-based diet and the lack of convenient sweet snacks, we're focused on expanding our presence in hotels. Our goal is to ensure travelers can easily access our plant-based desserts and ice cream in hotel grab-and-go sections. Also look for us soon on your retail shelves! 

Now as we propel our vision forward we are asking you for help! 

We're kicking off a crowdfunding campaign with a target of $100,000. These funds will empower us to open a dedicated Southern Roots production facility, amplify our team, and secure advanced equipment and resources. 

Currently, Southern Roots operates from a shared venue. Securing our own space is crucial for our growth aspirations. This is where platforms like iFundWomen come into play, and we deeply appreciate every contribution made.

 

Our vision extends beyond just enlarging our footprint in the foodservice and retail realms. We see our brand being a staple in colleges, stadiums, and more! We aim to diversify our dessert lineup, accelerate deliveries, and set up a standalone Southern Roots Vegan outlet with a goal of franchising in the future.

By supporting our campaign, you're championing the idea that dietary preferences shouldn't diminish the joy of desserts. Let's together shape the future of Southern Roots Vegan Bakery, making indulgence accessible and delightful for all. Your faith in our dream is deeply appreciated.

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BOTOX® COSMETIC
11/08/2023
Monetary Contribution
$10,000
Deborah Diamant
10/01/2023
Monetary Contribution
$25
HOLT CAT
09/28/2023
Legacy Supporter Commemoration
$5,000
Emiko
09/25/2023
Monetary Contribution
$20
09/09/2023
Sweet Savings Insta Fame Bundle
$100
Ruby Rayborn
09/09/2023
Sweet Savings Insta Fame Bundle
$100
Norma Zuniga
09/08/2023
Monetary Contribution
$20
BOTOX® COSMETIC
09/05/2023
Monetary Contribution
$25,000
Monetary Contribution

Just Because I Care

5 Supporters
Select this reward
65.00 USD
Snack in Style: SRVB Edition

Show off your support with an exclusive Southern Roots T-shirt. This stylish tee isn’t just dope; it's a symbol of your commitment to a tastier, plant-based future.

29 Left
0 Supporters
Select this reward
100.00 USD
Sweet Savings Insta Fame Bundle

Delight in the flavors of Southern Roots Vegan Bakery with a special offer! With a generous donation of $100, indulge in our treats using a $125 virtual gift card on our website. It's our way of saying thank you for supporting our dream. Get celebrated on our Instagram Story and shine in front of our 20K+ community of dessert enthusiasts. It's our way to publicly thank you for supporting the Southern Roots mission.

2 Supporters
Select this reward
500.00 USD
Heartfelt Supporter

Choose to empower our growth without expecting a tangible reward in return. Your generous contribution will fuel the expansion of our warehouse for hospitality and the smooth daily operations of Southern Roots Vegan Bakery. Your faith in our mission resonates deeply with us, and we're profoundly grateful for your unwavering support.

0 Supporters
Select this reward
1,000.00 USD
The Legacy Indulgence Package

Step into a six-month voyage of vegan decadence! Whether for personal indulgence or as a thoughtful gift, relish a monthly assortment of 12 signature vegan cake donuts and 12 captivating vegan cookies. Craving a grand gesture for an event? Or you can opt for our one-time baker’s choice featuring 150 select treats, delivered nationwide to elevate your occasion. Beyond the delectable delights, your generous support will be eternally recognized: Your name or company will be celebrated on a special 'Top Supporters' page on SouthernRootsVegan.com Elevate events, indulge in monthly sweetness, and etch your name in our legacy!

100 Left
0 Supporters
Select this reward
5,000.00 USD
Legacy Supporter Commemoration

12 months of donuts+cookies or baker's choice of baked goods for an event up to 100 people, shout out on social media story + custom piece in brick and mortar with your company's name + personalized video +apron
 

1 Supporter
Select this reward
10,000.00 USD
Exclusive Backer Experience

12 months of donuts+cookies or baker's choice of baked goods for an event up to 250 people, shout out on social media story + custom piece in brick and mortar with your company's name + personalized video +apron

0 Supporters
Select this reward

About the Entrepreneur

San antonio, TX
Created 1 Campaign
Business Services
Health + Science
Lifestyle
Social Good

Rewards

Monetary Contribution

Just Because I Care

5 Supporters
Select this reward
65.00 USD
Snack in Style: SRVB Edition

Show off your support with an exclusive Southern Roots T-shirt. This stylish tee isn’t just dope; it's a symbol of your commitment to a tastier, plant-based future.

29 Left
0 Supporters
Select this reward
100.00 USD
Sweet Savings Insta Fame Bundle

Delight in the flavors of Southern Roots Vegan Bakery with a special offer! With a generous donation of $100, indulge in our treats using a $125 virtual gift card on our website. It's our way of saying thank you for supporting our dream. Get celebrated on our Instagram Story and shine in front of our 20K+ community of dessert enthusiasts. It's our way to publicly thank you for supporting the Southern Roots mission.

2 Supporters
Select this reward
500.00 USD
Heartfelt Supporter

Choose to empower our growth without expecting a tangible reward in return. Your generous contribution will fuel the expansion of our warehouse for hospitality and the smooth daily operations of Southern Roots Vegan Bakery. Your faith in our mission resonates deeply with us, and we're profoundly grateful for your unwavering support.

0 Supporters
Select this reward
1,000.00 USD
The Legacy Indulgence Package

Step into a six-month voyage of vegan decadence! Whether for personal indulgence or as a thoughtful gift, relish a monthly assortment of 12 signature vegan cake donuts and 12 captivating vegan cookies. Craving a grand gesture for an event? Or you can opt for our one-time baker’s choice featuring 150 select treats, delivered nationwide to elevate your occasion. Beyond the delectable delights, your generous support will be eternally recognized: Your name or company will be celebrated on a special 'Top Supporters' page on SouthernRootsVegan.com Elevate events, indulge in monthly sweetness, and etch your name in our legacy!

100 Left
0 Supporters
Select this reward
5,000.00 USD
Legacy Supporter Commemoration

12 months of donuts+cookies or baker's choice of baked goods for an event up to 100 people, shout out on social media story + custom piece in brick and mortar with your company's name + personalized video +apron
 

1 Supporter
Select this reward
10,000.00 USD
Exclusive Backer Experience

12 months of donuts+cookies or baker's choice of baked goods for an event up to 250 people, shout out on social media story + custom piece in brick and mortar with your company's name + personalized video +apron

0 Supporters
Select this reward