Werk Mija
A podcast community that celebrates the Latinx Cultura for Latina professionals and entrepreneurs inspiring generational change.
Project Description
Werk Mija has evolved from a lifestyle brand offering unique Latinx inspired apparel and accessories to a podcast community that celebrates the Latinx Cultura for Latina professionals and entrepreneurs inspiring generational change. We are on a mission to empower mujeres!
The Problem
Latinx households spend 5% more than the average American household on apparel overall and yet most commercial brands misrepresent this demographic, missing out on opportunities to build relationships with this diverse set of consumers. Large retailers see Latinos as a niche market instead of recognizing us as a valued customer. Brands don’t understand how to connect with this audience and adapt their advertising campaigns to include relevant messaging at the right time and right platforms.
Hola! I'm Xochitl Carmona, the owner of Werk Mija. I am a Latina from La Villita Neighborhood in Chicago. I am the Werk Mija customer and I have had to navigate the dualities of two worlds being both Mexican and American. On one hand, I was tired of seeing brands attempting to cater to Latinx consumers by creating products using stereotypical images and words like “Spicy” and oversexualizing Latinas. On the other hand I was not feeling represented in “Girl Boss” Brands that have been inherently white and therefore do not understand the cultural and economic barriers that the Latinx community faces to move up in a professional career.
The Solution
Werk Mija is a brand by a Latina for Latinas where we can feel seen and shop culturally significant products that represent our Latinx heritage. We celebrate Latinx Heritage 365 days out of the year as opposed to one month for an advertising campaign.
Through the Werk Mija podcast we have created a platform to amplify Latina voices and share what it means to confidently show up Latina. It is the podcast where Empowered mujeres empower mujeres. The more these business owners that share their stories, the more they inspire future Latinx entrepreneurs.
Werk Mija podcast listeners are filled with motivation to move from dreamers to doers. They are pushing past the fear and utilizing the business, finance and mental health tips to kickstart their next venture.
Through our social media platforms we are creating content that speaks to our customers, through familiar language, inside jokes and empowering messages.
Accomplishments:
Werk Mija launched with 2 coffee mugs as the love for cafecito is an integral part of the Latinx culture. The business has had amazing growth and we have had the opportunity to partner with a local retailer, Mestiza Shop, located in Pilsen Chicago to carry Werk Mija products. This partnership has increased our visibility along with sales!
Now We Need Your Help!
We need your help to grow and expand so we can get our products into more stores and raise brand awareness. We are raising funds to cover the costs of inventory which will allow us to order larger quantities at a cost effective price to fulfill large wholesale orders. As well as, allow us to partner with more Latinx owned brick & mortar stores to amplify more businesses carrying products for Latinx consumers.
Help Us Make a Difference
Join Werk Mija on this journey to build a community that celebrates Latinx cultura and empowers mujeres to create generational change. Thank you so much as we are grateful for your support and how we can make a difference together.
Updates
The Campaign FAQs
Contribute to our campaign however you can. Every contribution counts and we thank you for supporting our mission!
Your choice of any (4) Die Cut Werk Mija Stickers and a virtual thank you shout out on our social media!
Empowered Mujeres Empower Mujeres! Choose from our collection of stickers to gift inspiration and encouragement to a friend going for it.
Browser Werk Mija Stickers: Click Here
How will I select my stickers?:
- Once the campaign has ended, you will receive receive a follow up email within 4-7 business days to select your stickers.
Get this exclusive Werk Mija tote bag and virtual thank you shout out on our social media!
Receive a Lucia Diaz IFW exclusive Selena bundle which includes:
- (1) Selena Art print 8.5 x11"
- (1) 2" vinyl sticker and mini 1" vinyl sticker
Get this exclusive Werk Mija Tote Bag with 4 stickers of your choice and a virtual thank you shout out on our social media!
Browser Werk Mija Stickers: Click Here
How will I select my stickers?:
- Once the campaign has ended, you will receive receive a follow up email within 4-7 business days to select your stickers.
TikTok is the leading social media platform and a great opportunity for business owners to market their product or services to an eager audience. Understanding how to do this is the key to brand and sales growth!
Werk Mija will help you grow your TikTok presence, refine your strategy and plan out your next moves with our 1:1 TikTok In-Depth Strategy session.
During this 60 minute call we will:
- Establish your TikTok goals
- Provide a social media audit
- Address pain points with your TikTok presence
- Show you how to create high quality content to attract the right audience
- Discuss a list of niche specific ideas to build a true social community
The strategy session calendar will be released the week of July 17th to schedule your call via zoom.
Latinx & BIPOC owned business owners can reach a dedicated audience for their product or service!
The Werk Mija Podcast demographic consists of female entrepreneurs and professionals seeking motivation and inspiration from podcast guests who are creating generational change.
If you are looking to reach your ideal consumer, we are the ideal partner for you.
What you get:
- (1) 30-60 second ad on 2 podcast episodes. (Script to be crafted by business owner and approved by Werk Mija podcast productions prior to airing)
- Product/Service promotion will be mentioned in show notes for podcast episode
- Business information will hyperlinked in description of episode
- (1) IG Story (2 panel) highlight of product/service promotion on social media with a Thank You for sponsoring a Werk Mija episode
Podcast sponsorship ad timeline:
- Week of 7/31/22: Werk Mija will send out list of items needed for ad. This will include (script, logos, business information and scheduled ad date)
Businesses will receive an email with details for items needed to
Promote Your Product/ Service on Werk Mija's TikTok Platform
Do you have a Latinx Owned business that you would like to gain more visibility for your product or service? Werk Mija is the influencer platform to introduce our Latinx audience to your brand!
What’s included?:
- Increase your sales & brand awareness by promoting your product or service into a TikTok video on the Werk Mija platform
- Gain 27,000+ eyes on your business
- 30 minute content prep meeting to confirm vision, ideation and execution.
- Rights to use and repurpose the content on your own platforms
Examples of the reach you could receive with the business collaboration videos service:
- Mestiza Shop Video: 142.7k Views | 990 Shares | 20.4k Likes
Collaboration planning & content confirmation will begin the week of August 5th.
Content Planning Services For You To Execute
Would you like to create more content for you business on TikTok to help grow brand awareness and sales? This service is perfect to guide you through the content creation process.
Recommended for someone who:
- Is comfortable being on camera and willing to step out of their comfort zone
- You have the time to create content, but do not have the time or brain space for the content prep that entails researching trending sounds, social media strategy, text integration and sales/growth strategy
We are the mastermind behind your videos. This is a one-on-one guide for you to create your own content to save you time & stress worrying about video concept, planning, strategy & direction.
Service includes:
- 15 planned videos to help fill your social media calendar
- (email us for how to upgrade to (1) planned video per day of the month at [email protected])
- Trending sound research that make sense for your brand
- A detail oriented content strategy for a stress free, simple plug & play.
- A breakdown of what to do for each video including trending sound, step by step directions with hook, script, video text, examples to draw inspiration from and an understanding of how it aligns with your brand.
- Hashtag and title suggestions for seo optimization.
* Content Curation Onboarding coordination sessions will begin August 5th.
Want to kick off your content creation process, but not sure how?
Recommended for someone who:
- Is new to the social media space
- Wants to create content for their brand, but does not know how to align current trends with the brand's mission
- Wants to create content, but does not have the time to research trending sounds, create a social media strategy to grow your online audience and wants to provide valuable creative content to grow your brand.
Services include:
- 2.5 hour session
- Date: TBD
- In-Person coaching & directing for creating content
- Record & edit 8 videos for you
- Strategy session to discuss growing your community and sales
* Done-With-You Content session onboarding coordination will begin on August 5th
Rewards
Contribute to our campaign however you can. Every contribution counts and we thank you for supporting our mission!
Your choice of any (4) Die Cut Werk Mija Stickers and a virtual thank you shout out on our social media!
Empowered Mujeres Empower Mujeres! Choose from our collection of stickers to gift inspiration and encouragement to a friend going for it.
Browser Werk Mija Stickers: Click Here
How will I select my stickers?:
- Once the campaign has ended, you will receive receive a follow up email within 4-7 business days to select your stickers.
Get this exclusive Werk Mija tote bag and virtual thank you shout out on our social media!
Receive a Lucia Diaz IFW exclusive Selena bundle which includes:
- (1) Selena Art print 8.5 x11"
- (1) 2" vinyl sticker and mini 1" vinyl sticker
Get this exclusive Werk Mija Tote Bag with 4 stickers of your choice and a virtual thank you shout out on our social media!
Browser Werk Mija Stickers: Click Here
How will I select my stickers?:
- Once the campaign has ended, you will receive receive a follow up email within 4-7 business days to select your stickers.
TikTok is the leading social media platform and a great opportunity for business owners to market their product or services to an eager audience. Understanding how to do this is the key to brand and sales growth!
Werk Mija will help you grow your TikTok presence, refine your strategy and plan out your next moves with our 1:1 TikTok In-Depth Strategy session.
During this 60 minute call we will:
- Establish your TikTok goals
- Provide a social media audit
- Address pain points with your TikTok presence
- Show you how to create high quality content to attract the right audience
- Discuss a list of niche specific ideas to build a true social community
The strategy session calendar will be released the week of July 17th to schedule your call via zoom.
Latinx & BIPOC owned business owners can reach a dedicated audience for their product or service!
The Werk Mija Podcast demographic consists of female entrepreneurs and professionals seeking motivation and inspiration from podcast guests who are creating generational change.
If you are looking to reach your ideal consumer, we are the ideal partner for you.
What you get:
- (1) 30-60 second ad on 2 podcast episodes. (Script to be crafted by business owner and approved by Werk Mija podcast productions prior to airing)
- Product/Service promotion will be mentioned in show notes for podcast episode
- Business information will hyperlinked in description of episode
- (1) IG Story (2 panel) highlight of product/service promotion on social media with a Thank You for sponsoring a Werk Mija episode
Podcast sponsorship ad timeline:
- Week of 7/31/22: Werk Mija will send out list of items needed for ad. This will include (script, logos, business information and scheduled ad date)
Businesses will receive an email with details for items needed to
Promote Your Product/ Service on Werk Mija's TikTok Platform
Do you have a Latinx Owned business that you would like to gain more visibility for your product or service? Werk Mija is the influencer platform to introduce our Latinx audience to your brand!
What’s included?:
- Increase your sales & brand awareness by promoting your product or service into a TikTok video on the Werk Mija platform
- Gain 27,000+ eyes on your business
- 30 minute content prep meeting to confirm vision, ideation and execution.
- Rights to use and repurpose the content on your own platforms
Examples of the reach you could receive with the business collaboration videos service:
- Mestiza Shop Video: 142.7k Views | 990 Shares | 20.4k Likes
Collaboration planning & content confirmation will begin the week of August 5th.
Content Planning Services For You To Execute
Would you like to create more content for you business on TikTok to help grow brand awareness and sales? This service is perfect to guide you through the content creation process.
Recommended for someone who:
- Is comfortable being on camera and willing to step out of their comfort zone
- You have the time to create content, but do not have the time or brain space for the content prep that entails researching trending sounds, social media strategy, text integration and sales/growth strategy
We are the mastermind behind your videos. This is a one-on-one guide for you to create your own content to save you time & stress worrying about video concept, planning, strategy & direction.
Service includes:
- 15 planned videos to help fill your social media calendar
- (email us for how to upgrade to (1) planned video per day of the month at [email protected])
- Trending sound research that make sense for your brand
- A detail oriented content strategy for a stress free, simple plug & play.
- A breakdown of what to do for each video including trending sound, step by step directions with hook, script, video text, examples to draw inspiration from and an understanding of how it aligns with your brand.
- Hashtag and title suggestions for seo optimization.
* Content Curation Onboarding coordination sessions will begin August 5th.
Want to kick off your content creation process, but not sure how?
Recommended for someone who:
- Is new to the social media space
- Wants to create content for their brand, but does not know how to align current trends with the brand's mission
- Wants to create content, but does not have the time to research trending sounds, create a social media strategy to grow your online audience and wants to provide valuable creative content to grow your brand.
Services include:
- 2.5 hour session
- Date: TBD
- In-Person coaching & directing for creating content
- Record & edit 8 videos for you
- Strategy session to discuss growing your community and sales
* Done-With-You Content session onboarding coordination will begin on August 5th