Well-Kept Beauty
We keep track of the expiration dates of your beauty products for healthy skin and the ultimate beauty routine.

Project Description

Well-Kept Beauty is a user inspired mobile app tracking cosmetic expiration dates and the beauty industry’s first comprehensive beauty database empowering brands and retailers to make faster, smarter choices in creating smarter products and better beauty experiences for all women.
OUR BEAUTY HABITS, THE TRUTH REVEALED
We knowingly keep expired cosmetics that have an adverse impact on the health /appearance of our skin. {Poshly}
80%have problems w/ old product, but forget to discard them | 87%know that cosmetics has expiration dates |
89%hang onto old cosmetics | 80%looking for an easy solution to track expiry dates |

Whether you've never had a beauty routine and want to start, or you think yours needs a little tweaking, Well-Kept Beauty is your personal beauty assistant helping you keep your makeup and skin care collection current, fresh, and complete. You can save any product by searching from the products in our database or manually adding your own; all while shopping for replacements and discovering new must-haves. Most importantly when it’s time to toss an old product we’ll send you a personalized alert.

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The money raised will help us launch an event marketing campaign in various cities allowing us to continue growing our community of advocates who provide us with valuable feedback on new app features and initiatives; while sharing Well-Kept Beauty with their circle of friends.
WHAT WELL-KEPT BEAUTIES HAVE TO SAY
I started keeping up with the expiration dates and I can see the difference when using my makeup. I can’t wait for this app, it will make tracking easy. — N.E, Makeup Aficionado | Now here's a great idea, an app to track the expiration of your cosmetics! — K.D., Cosmetic Chemist |
This is a great idea! I don’t wear makeup but I would use it for my moisturizer, serum, and products that I don’t use often that expire quicker than I think. — M.H., Skincare Obsessed | I didn't want to keep track of the dates of my makeup because using my phone and a chart was too much work. This app makes is easier and is much better than the smell test. — M.I., Lipstick Maven |

I'm excited to have you on this exciting journey of all things Well-Kept Beauty powered by IFW!
Thank you so much for your support. Every little bit helps! A special thank you to Aleah Rae of Lipp and Dy Herbert-Felder of Modernly Beautiful Makeup for collaborating with us on this project and for their support.
xoxo,
SheenaDeanne,
Founder, Well-Kept Beauty
{Beauty Image Credit: Modernly Beautiful Makeup}
Updates
The Campaign FAQs










Good Karma. Thank You For Your Support!
Noteworthy Ambassador , We Can't Wait to Collaborate w/ You!

WKB Signature Beauty Mug. Thank You For Your Support!

Skincare Mask Essentials. Thank You For Your Support!

Brush Care Essentials. Thank You For Your Support!

Lipstick Capsule Collection (4). Thank You For Your Support!

Virtual Beauty Consultation. Thank You For Your Support.

You Are All That & The Above. Thank You For Your Support.

WKB Beauty Partner. Thank You & Can't Wait to Collaborate w/ You!

A WKB...Generous Human. Thank You For Your Support.
Rewards
Good Karma. Thank You For Your Support!
Noteworthy Ambassador , We Can't Wait to Collaborate w/ You!

WKB Signature Beauty Mug. Thank You For Your Support!

Skincare Mask Essentials. Thank You For Your Support!

Brush Care Essentials. Thank You For Your Support!

Lipstick Capsule Collection (4). Thank You For Your Support!

Virtual Beauty Consultation. Thank You For Your Support.

You Are All That & The Above. Thank You For Your Support.

WKB Beauty Partner. Thank You & Can't Wait to Collaborate w/ You!

A WKB...Generous Human. Thank You For Your Support.