Verón Macarons Brick & Mortar Completion
Help Veron plant based French macarons open their first Brick & Mortar macaron shop!
Project Description
Verón was created by founder Shera Fournier to satisfy her sweetest indulgences while honoring her deeply held values of respecting all living beings. French macarons are a nearly 200-year-old delicacy of Parisian tea rooms, their legacy stemming from a uniquely light texture in a bite-sized cookie. Shera’s goal in creating specialty vegan macarons was to match the experience of eating these time-tested French meringues and make them accessible to a modern plant-based audience.
We have sold hundreds of thousands of macarons directly to customers and to dozens of stores, cafes and bakeries across the country. As we finish our Brick & Mortar buildout we need assistance to purchase the last few pieces of equipment, hire and train staff, pay the contractor and city fees. We can't wait to open our doors to our beautiful space and better the community with our fun, positive space!
Updates
The Campaign FAQs
- Verón launched in September 2020, solely online and within 6 months expanded to pop-ups and wholesale.
- Our goal is to successfully open the brick & mortar location in order to increase the retail side of the business and expand wholesale to 100 stores by the end of 2023.
- Verón has an extensive product line of 18 regular macaron flavors in addition to monthly limited edition flavors added regularly. Merchandise is a quickly growing component of sales as well with candles, keychains, and cards.
- Verón is on track to open the doors at its brick & mortar location in November 2022
Just Because I Care
As a thank you for your contribution we will ship you a 12 pack box of our macarons!
Want to try all of our macaron flavors including limited edition flavors? As a thank you for your contribution we will ship you 4 12-pack boxes:
- Jardin: 2 of each of Blueberry, Lavender, Lemon, Orange, Raspberry & Rose
- Patisserie: 2 of each of Chocolate, Earl Grey, Matcha, Mocha, Pistachio & Vanilla
- Tropical: Guava, Kiwi, Mango, Passionfruit, Pineapple & Toasted Coconut
- November Limited Edition Flavors: To be announce next month but they are delicious and Thanksgiving themed!
Additionally you will receive a Veron Macaron keychain.
Rewards
Just Because I Care
As a thank you for your contribution we will ship you a 12 pack box of our macarons!
Want to try all of our macaron flavors including limited edition flavors? As a thank you for your contribution we will ship you 4 12-pack boxes:
- Jardin: 2 of each of Blueberry, Lavender, Lemon, Orange, Raspberry & Rose
- Patisserie: 2 of each of Chocolate, Earl Grey, Matcha, Mocha, Pistachio & Vanilla
- Tropical: Guava, Kiwi, Mango, Passionfruit, Pineapple & Toasted Coconut
- November Limited Edition Flavors: To be announce next month but they are delicious and Thanksgiving themed!
Additionally you will receive a Veron Macaron keychain.