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Unveil is More Than a Lingerie Brand

—"it’s a movement that empowers every body, embraces sustainability, and transforms the industry."

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Project Description

 

A Movement, Not Just a Brand

 
Unveil the Power Within

 

We are more than lingerie. We are a movement.

For centuries, beauty has been confined to rigid standards—stitched into corsets too tight, expectations too narrow, and definitions too exclusive. But we are here to rewrite the rules.

Unveil is for the bold, the soft, the unapologetic.
For every woman, every body, every queen.
For the ones who have been told they are too much—or not enough.

We believe luxury belongs to every body.
That lace should embrace, not exclude.
That empowerment comes from wearing what makes you feel powerful, sensual, and seen.

We craft more than lingerie—we craft confidence, inclusivity, and sustainability.
Our designs are woven with the stories of every person who refused to be unseen.
Our fabrics honor the earth, ensuring that beauty does not come at the cost of our future.

We stand with the woman rediscovering her power.
With the non-binary individual finding their voice.
With the transgender woman embracing her reflection.
With the mother reclaiming her sensuality.
With the older generation proving that confidence is ageless.
With the disabled person defying limitations and embracing their own beauty.

Every body is worthy. Every story deserves to be told.

We are not just selling lingerie—we are breaking barriers, defying norms, and unveiling self-love.

Unveil is more than a brand. It is a revolution. It is a home. It is a throne.

Unveil yourself.
Unveil your power.
Unveil your story.

 

The Problem We’re Solving

Unveil is positioned to solve several major gaps in the lingerie industry, setting itself apart as a brand that is not just about selling lingerie but about transforming the experience and perception of intimate apparel. Here are the key problems Unveil addresses:

1. Lack of Inclusivity in the Lingerie Industry

  • Many mainstream brands still cater primarily to a narrow standard of beauty, excluding plus-size individuals, petites, transgender women, non-binary individuals, pregnant and postpartum women, older generations, and disabled individuals.
  • Unveil Solution: A truly inclusive range that embraces all bodies, identities, and life stages, offering luxurious lingerie that fits, empowers, and celebrates every individual.
2. Poor Fit and Sizing Issues
  • Many brands use outdated sizing charts and fail to offer a precise fit, leading to discomfort and frustration for buyers.
  • Unveil Solution: Advanced sizing technology and personalized fitting tools to ensure the perfect fit for every body type.
3. Lack of Representation in Marketing
  • Most lingerie advertising still focuses on one body type and excludes diverse representations of beauty and empowerment.
  • Unveil Solution: A brand campaign that highlights real people from all walks of life—empowering diverse voices, experiences, and identities.
4. Unsustainable & Unethical Production Practices
  • Many lingerie brands contribute to environmental waste and exploit labor in their supply chains.
  • Unveil Solution: Ethical sourcing, sustainable materials, and transparent production processes to ensure consumers can feel good about what they wear.
5. Limited Access to Luxury Lingerie for All Body Types
  • High-end lingerie is often exclusive to standard sizes, while plus-size and petite options lack the same level of craftsmanship and design.
  • Unveil Solution: Luxury fabrics like silk satin, brocade, and intricate lace details, tailored for every size and body type.
6. Lack of Support for Women & Marginalized Communities
  • Many brands fail to give back to the communities they profit from, offering no real impact beyond sales.
  • Unveil Solution: A give-back initiative where individuals can see exactly where their purchase donations go, supporting organizations that align with Unveils' values of empowerment and inclusivity.
7. Exclusion of Disabled Individuals in Lingerie Design
  • Adaptive and accessible lingerie is often overlooked, making it difficult for disabled individuals to find comfortable, stylish options.
  • Unveil Solution: Thoughtfully designed pieces that prioritize comfort, accessibility, and ease of wear, without sacrificing luxury or beauty.
8. Outdated Industry Standards & Lack of Innovation
  • The lingerie industry is evolving too slowly, relying on outdated business models, traditional retail, and static shopping experiences.
  • Unveil Solution: Cutting-edge AI-powered virtual try-ons, immersive VR shopping experiences, and AI-driven personalized recommendations to revolutionize how people shop for lingerie.
9. Lack of Community & Storytelling in Fashion
  • Most brands focus solely on selling products rather than fostering a movement or building a sense of belonging.
  • Unveil Solution: A storytelling-driven brand that encourages individuals to "Unveil" their stories, share experiences, and be part of a community that uplifts and empowers each other.
10. Limited Customization in Lingerie
  • Many brands offer limited styles and generic designs, failing to cater to diverse preferences.
  • Unveil Solution: A blend of Victorian elegance and modern sensuality, offering unique designs that stand out from mainstream lingerie while allowing some level of personalization.

Final Impact:

Unveil is not just selling lingerie; it's creating a movement that redefines beauty, empowerment, and luxury. By solving these issues, Unveil positions itself as a leader in the industry—one that doesn't

The Opportunity: A Market Demanding Change

  • The global lingerie market is projected to surpass $112B by 2030.
  • Consumers are demanding inclusivity, accessibility, and sustainability.
  • The luxury lingerie space lacks a diverse, ethical, and community-driven brand.
  • Over 70% of consumers want brands representing real people and give back.
  • Most lingerie brands focus only on selling but fail to build a movement around self-love, empowerment, and inclusivity.

Unveil isn’t just another lingerie brand—we are changing the industry from the inside out.

What Makes Unveil Stand Out?

  •  Radical Inclusivity: Unlike mainstream lingerie brands that cater to a narrow audience, Unveil is for transgender women, non-binary individuals, plus-size queens, petite warriors, pregnant & postpartum powerhouses, and disabled individuals. We don’t just say we’re inclusive—we design for it.

  • AI-Powered Fit Technology: No more outdated size charts that don’t reflect real bodies. Unveil will use AI-driven fitting tools to ensure a perfect fit for every shape, gender, and size.

  • Offer a hyper-personalized experience that no lingerie brand currently does.

  • Luxury Meets Sustainability: Many lingerie brands claim to be sustainable, but Unveil commits to ethically sourced materials, low-impact production, and reducing waste.

  • Be transparent with customers about where materials are sourced and how workers are treated.

  • A Brand Built on Storytelling & Community: We’re not just selling lingerie—we're sharing real stories. Unveils' digital platform will showcase personal journeys of self-love and empowerment from people of all backgrounds. Unveil will Host events, live discussions, and storytelling campaigns to create a deeper emotional connection with the audience.

  • Work with micro and macro influencers to co-create designs and build an engaged community.

  • Victorian Elegance with a Modern Edge: Our designs are bold, timeless, and steeped in Victorian luxury—from steel-boned corsets to intricate lace, each piece is crafted to empower and inspire.

  • Real History, Real Icons – Every collection is named after a real historical figure from the Victorian era—non-binary activists, transgender pioneers, disability advocates, and fierce changemakers. Their legacies live on through Unveil.

  • A Brand That Gives Back: We’re committed to supporting organizations that uplift marginalized communities, ensuring that every purchase fuels real change.

  • Offer limited-edition collections where a percentage goes to causes that align with Unveils' mission.

  • Unveil can expand into other product categories once it builds brand recognition in lingerie. 

  • Introduce fragrances, body mists, and lotions as part of an exclusive Victorian-inspired self-care line.

  • Offer luxurious loungewear and corsetry that maintains the brand’s elegant and empowering aesthetic.
  • Create intimate accessories and wellness products that help people feel even more confident and empowered.
  See the Impact of Your Contribution

 

  • Transparency is key. Every donation and purchase will have a visible impact.
  • Track your impact: Donors will receive updates on where their contributions go, from production to community initiatives.
  •  Exclusive behind-the-scenes access: Gain insight into how your support directly helps bring UNVEIL’s vision to life.
  • Giving Back: A percentage of every purchase will go towards organizations that uplift marginalized communities—and you'll see exactly how your generosity makes a difference.

 

Unveil Campaign Fund Allocation

CategoryPercentage (%)Estimated Cost ($)Description

 

Product Development & Manufacturing

 

35%

 

$35,000

 

Covers materials (silk, lace, eco-friendly fabrics), production costs, factory deposits, and minimum order quantities (MOQs) for the first collection.

 

Marketing & Branding

 

20%

 

$20,000

 

Influencer partnerships, ad campaigns, photoshoots, video production, and content creation for social media.

 

E-Commerce & Technology

 

10%

 

$10,000

 

Shopify store setup, website design, AI-powered virtual fitting room, and VR shopping integration.

 

Packaging & Presentation

 

7%

 

$7,000

 

Luxury packaging (Victorian-style gift boxes, tissue paper, wax seals), product tags, and handwritten thank-you notes.

 

Operations & Logistics

 

10%

 

$10,000

 

Warehousing, inventory management, and fulfillment costs to ensure a seamless shopping experience.

 

Community Building & Storytelling

 

5%

 

$5,000

 

Hosting events, ambassador programs, and storytelling campaigns that engage the Unveil community.

 

Sustainability & Ethical Sourcing

 

5%

 

$5,000

 

Ensuring all materials are sourced ethically, working with sustainable manufacturers, and implementing eco-conscious practices.

 

Donations & Social Impact

 

3%

 

$3,000

 

Supporting organizations that align with Unveils' mission (LGBTQ+ rights, body inclusivity, women’s empowerment, and sustainability).

 

Business Legal & Administrative Costs

 

5%

 

$5,000

 

Trademarking, LLC registration, legal fees, and other required business documentation.

 

Emergency & Miscellaneous

 

5%

 

$5,000

 

Extra funds for unexpected costs, campaign adjustments, or expanding product availability.

 

Total

 

100%

 

$100,000

 

Ensuring Unveil successfully launches and scales sustainably.

 

Key Highlights:

  • 35% on Product Development & Manufacturing: High-quality, luxurious lingerie made from sustainable, Victorian-inspired materials. 

  • 20% on Marketing & Branding: Ensuring Unveil becomes a movement, not just a brand, through powerful storytelling and strategic ad campaigns.
     

  • 10% on E-Commerce & Tech: AI-powered virtual try-ons and VR shopping experiences to redefine lingerie shopping.
     

  • 5% on Community Building: Encouraging real people to share their stories and engage with Unveil.
     

  • 3% for Donations & Social Impact : Ensuring Unveil gives back and creates meaningful change in the industry.

Updates

The Campaign FAQs

Frequently Asked Questions:

1. What is your project or business?

Answer:
Unveil is a luxury lingerie brand on a mission to redefine beauty standards and empower every individual. We create sustainable, high-quality lingerie designed for every body, every gender, and every identity. Our collections are inspired by Victorian-era changemakers who defied norms, and we’re committed to ethical production and eco-friendly materials. Unveil isn’t just about lingerie—it’s about challenging outdated beauty standards, embracing authenticity, and empowering self-expression.

2. What problem are you solving?

Answer:
The lingerie industry has long excluded plus-size individuals, transgender women, non-binary people, disabled individuals, and others who don’t conform to narrow beauty standards. This lack of inclusivity has left many feeling unseen and unrepresented. Additionally, the fast fashion industry continues to contribute to environmental harm and unethical practices. Unveil solves this by creating a luxurious, inclusive, and sustainable lingerie option that embraces all identities and champions ethical production.

3. What is your mission and vision?

Answer:
Our mission is to create luxurious, sustainable lingerie that empowers individuals to feel confident, comfortable, and represented. We believe that luxury belongs to every body, and we are dedicated to challenging traditional beauty standards by offering inclusive designs made with sustainable, eco-friendly materials.

Our vision is to build a global community where every person feels seen, confident, and empowered through fashion. We envision a world where lingerie is no longer a product of exclusion but one that celebrates diversity and authentic self-expression. We aim to redefine the lingerie industry and make it inclusive, sustainable, and empowering for everyone.

4. What are you using the funds for?

Answer:
We are seeking funding to help launch Unveils' first collection, which will include luxurious, sustainable lingerie that celebrates all sizes, genders, and identities. Specifically, the funds will be used for:

  • Product Development: To produce high-quality, inclusive designs made from eco-friendly materials.
  • Marketing & Outreach: To spread our message of empowerment, inclusivity, and sustainability to a wider audience.
  • Building Our E-commerce Platform: To create a seamless, empowering online shopping experience for our customers.
  • Community & Storytelling Initiatives: To share personal empowerment stories and collaborate with organizations that align with our values.

5. Why are you passionate about this project?

Answer:
I am passionate about Unveil because it is more than a lingerie brand—it’s a movement. I’ve always believed that fashion should empower, not exclude. Unveil represents my commitment to breaking beauty barriers and redefining what luxury means—it’s about feeling confident, authentic, and beautiful no matter your shape, size, or identity. Unveil is also my way of contributing to the fashion revolution by choosing sustainability and ethical production, ensuring that what we wear doesn’t harm the planet or its people.

6. What is your unique value proposition (UVP)?

Answer:
Unveils' unique value proposition lies in luxury, inclusivity, and sustainability. We offer high-end, sustainable lingerie designed for every body, every gender, and every identity. Our designs are inspired by real-life trailblazers—Victorian figures who changed society by defying norms, much like how we are changing the lingerie industry today. Unveil isn’t just about looking good; it’s about feeling empowered, seen, and confident in your own skin.

7. How will you engage with your backers and keep them updated?

Answer:
We believe in building a strong, connected community, and plan to keep our backers involved and engaged throughout the campaign and beyond. We will:

  • Provide regular updates on our progress, from product development to launch milestones.
  • Share exclusive behind-the-scenes content that gives backers a glimpse into the creative process behind Unveils' collections.
  • Create opportunities for backers to get involved, such as storytelling features where they can share their empowerment journeys and be part of the Unveil movement.
  • Offer early access to new collections, limited-edition products, and VIP events.

 

8. What are the rewards or incentives for Supporters?

Answer:
Our supporters will play an integral role in the Unveils movement, receiving exclusive rewards that acknowledge their commitment to the brand. Among the incentives offered are:

  • Early access to our first collection with special backer-only designs.
  • Behind-the-scenes content that shows the journey of our product development.
  • Personalized thank-you notes and name credits in our campaign materials.
  • Exclusive VIP discounts on future collections.
  • Special shout-outs on our social media platforms, showcasing their support in the movement.

9. Why should people support your campaign?

Answer:
By supporting Unveil, you are championing a lingerie brand that is redefining an industry that has often overlooked too many. You are part of a movement that emphasizes sustainability, inclusivity, and empowerment for every body and every identity. Your support enables us to craft luxurious lingerie that honors diversity, confronts outdated beauty standards, and uplifts marginalized communities. Together, we are transforming the fashion world—one piece of lingerie at a time.

 

 

25.00 USD
The Supporter's Circle

Personalized thank-you email + name listed on Unveils' website under “Founding Supporters”

0 Supporters
Select this reward
50.00 USD
Unveil the Love

Handwritten thank-you letter on luxurious Victorian-style parchment + name in the “Unveil Hall of Fame” on the website

0 Supporters
Select this reward
100.00 USD
First Look Access

Early access to the first Unveil collection before public release + digital lookbook showcasing the collection

0 Supporters
Select this reward
200.00 USD
Exclusive Luxe Set

A piece from the debut Unveil collection (luxurious lace lingerie, corset, or robe) + Victorian-inspired packaging

0 Supporters
Select this reward
500.00 USD
The Unveil Experience

Exclusive limited-edition lingerie set, beautifully packaged in a luxury Victorian-inspired PR box + personalized note

0 Supporters
Select this reward
1,000.00 USD
The Royal Treatment

A complete lingerie set from the Unveil collection + VIP early access + behind-the-scenes updates on Unveil’s launch

0 Supporters
Select this reward
2,500.00 USD
The Designer's Circle

Personalized lingerie piece designed in collaboration with Unveil + VIP membership with lifetime discounts

0 Supporters
Select this reward
5,000.00 USD
The Unveil Muse

Custom-designed, one-of-a-kind corset inspired by Victorian elegance + private virtual fitting session + feature in Unveils' campaign as an honorary backer

0 Supporters
Select this reward

About the Entrepreneur

Spokane valley , WA
Created 1 Campaign
Lifestyle

Rewards

25.00 USD
The Supporter's Circle

Personalized thank-you email + name listed on Unveils' website under “Founding Supporters”

0 Supporters
Select this reward
50.00 USD
Unveil the Love

Handwritten thank-you letter on luxurious Victorian-style parchment + name in the “Unveil Hall of Fame” on the website

0 Supporters
Select this reward
100.00 USD
First Look Access

Early access to the first Unveil collection before public release + digital lookbook showcasing the collection

0 Supporters
Select this reward
200.00 USD
Exclusive Luxe Set

A piece from the debut Unveil collection (luxurious lace lingerie, corset, or robe) + Victorian-inspired packaging

0 Supporters
Select this reward
500.00 USD
The Unveil Experience

Exclusive limited-edition lingerie set, beautifully packaged in a luxury Victorian-inspired PR box + personalized note

0 Supporters
Select this reward
1,000.00 USD
The Royal Treatment

A complete lingerie set from the Unveil collection + VIP early access + behind-the-scenes updates on Unveil’s launch

0 Supporters
Select this reward
2,500.00 USD
The Designer's Circle

Personalized lingerie piece designed in collaboration with Unveil + VIP membership with lifetime discounts

0 Supporters
Select this reward
5,000.00 USD
The Unveil Muse

Custom-designed, one-of-a-kind corset inspired by Victorian elegance + private virtual fitting session + feature in Unveils' campaign as an honorary backer

0 Supporters
Select this reward