A game changing sustainable maternity activewear brand for every growing season.
Pre and postpartum bodies still lack quality clothing options that are sustainable and eco-friendly through all stages of production. This struggle to access functional support for these bodies in pregnancy often contributes to the fast-fashion ecological disaster that is top of mind for sustainably-minded mamas without an alternative solution.
We created our brand to support everyday movement from chasing around your kids to high impact workouts. With an overarching eco/ethical process, we are innately conscious of our impact and want our products to be part of your closet for years to come. Especially, as we inch out of the COVID lifestyle, we continue to see activewear growing as a wardrobe staple.
We have developed a solution to this problem by designing maternity activewear while monitoring every part of our manufacturing process. We work with moms and moms to be along the way to ensure we're hitting the mark with the products that people want and need.
In 2020, there were approximately 3.75 million lives births in the US alone, giving Evergreen Activewear immense opportunity for growth and impact. Our customers are pregnant and postpartum women, who want to invest in comfortable and supportive clothing.
Prior to Evergreen Activewear, our founder, Ellen Hockley Harrison, ran another small business for nearly 7 years. She hails from a family of entrepreneurs and is recently postpartum as well. As a lifelong athlete, she had always utilized exercise for both her physical and mental health. Being pregnant during the COVID lockdown, she leaned deeply into movement, which helped keep some semblance of balance during an otherwise chaotic time. Continuing to stay active during all phases of her pregnancy, helps her to understand the needs of pregnant women, the importance of movement, and the shift in the market for more sustainable clothing options.
Our team is small but mighty. We are made up of mostly moms and soon-to-be moms who are focused on creating a better world for themselves and their children.
We are incredibly grateful for your unwavering support and cannot wait to use our funds raised here to help us scale our production and reach more amazing women. This campaign will enable us to increase our sizing up to 4XL, giving us the ability to empower so many more women during their journey to and through motherhood.