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StyleCrush: Making Secondhand an Easy First Choice

Thrifting by all for all

$9,777
pledged of$10,000 goal
67
0Days Left

Project Description

StyleCrush is a member-owned, online resale marketplace that makes shopping secondhand an easy first choice. 

We believe everyone should have access to: 

  1. Confidence elevating style
  2. Affordable clothing
  3. Choices that align with their values

More and more people are waking up to the harmful social + environmental effects of mainstream fashion, but they need easy alternatives. Many sustainable fashion brands leave people out because they don't fit their budget, style, or body type. And current secondhand options like your local thrift store or online giant Poshmark are overwhelming. 

Who has time to dig through thousands of pieces to find a simple button down?

 

 

Enter StyleCrush. It’s an easy, affordable, and practical solution for people who want to look stylish while staying true to their values.

 

 

We believe in uplifting our community so much we’re forming as a cooperative! This means that 100% of our ownership AND 100% of our profits stay within our community. That’s also why we’re here talking to you instead of out pitching to venture capitalists. 

Read on to learn more about our unique approach to style + business for all. Or just jump right in to support our campaign at any of the extra-special reward levels, and share this values-driven project with all of your well aligned friends!

 

 

StyleCrush will provide shoppers an integrated solution for accessing confidence elevating style while saving time, money, and ecosystems around the globe.

Shoppers who DON’T KNOW what they want to wear can:

  1. Browse a diverse bank of outfit inspiration 
  2. Get tips for recreating looks they love from clothes they already own
  3. Seamlessly wishlist any missing items
  4. Crowdsource exactly the secondhand items to meet their needs

Shoppers who KNOW EXACTLY what they want to wear can:

  1. Filter available items by a detailed collection of standardized attributes (think: exactly the sleeve shape + neckline + length + pattern you want)
  2. Browse only items highly tailored to their search
  3. Seamlessly wishlist their ideal garment(s), even if none exist in the current inventory
  4. Crowdsource exactly the secondhand items to meet their needs

We’ve spent years talking to people about the things that keep them from shopping secondhand first, and what gets in the way of feeling great about their style. Now, we’re building solutions to the most common complaints ~ reliable fit, easy returns, browsability, and personalized style support are just a few of the improvements StyleCrush will provide.

*You can learn more about the specifics of how the marketplace will work in the FAQs*

 

At StyleCrush, we know that a marketplace is only valuable because of the buyers and sellers using it. We believe that by making those transactions easier for everyone, the value of our market will expand. And! We believe that the people driving that success should also directly benefit from it. This is why we’re building StyleCrush as a member-owned cooperative.

What does it mean to be a cooperative?

Cooperatives can take many different forms. At the heart of ours is the idea that profits from a marketplace should flow back to the community driving its success. Unlike big decentralized platforms that outsource the liabilities of reselling to independent resellers, while extracting profits for outside investors, we’re building specific pathways for profit sharing into the very structure of the company.

 

 

What makes a coop platform better than venture funded platforms?

Whatever the best intentions of the founder(s) of any project, entering the venture capital space means getting involved with people/entities that have clear priorities for the outcome of your relationship:

  1. Scale really big
  2. Make a kabillion dollars on some kind of exit
  3. Ride a rocket into space 🚀🚀🚀

And while there’s nothing wrong with making money - and who wouldn’t want to see the earth from orbit?? - it’s worth noting that important factors like user experience and customer satisfaction are simply a means to an end in this scenario.

In a coop, creating something that benefits its community of users IS THE DESIRED OUTCOME of its efforts. 

 

 

Whatever the priorities of a business, building tech platforms is expensive ~ we’re raising $10k now to help with some initial formation expenses, but we're budgeting $1,000,000 as the actual cost to build, launch + scale our marketplace with an 18 month runway.

It’s a big number, but we’ve got a plan to tackle it little by little with the help of Founding Partners! Is it crazy to try to raise $1,000,000 in $199 contributions? Maybe - but with the passion of the sustainable fashion community we believe it's possible. If you're trying to juggle zeros in you head right now, that's 5000 Founding Partners to achieve full community funding with this approach.  

 

 

We’re planning for a marketplace that uses a freemium model. When it launches, anyone can come to browse on the StyleCrush marketplace for outfit inspiration + shop available items that match their needs. For a more premium experience, users can pay a membership fee (likely $99/yr) for free/reduced rate shipping, returns, priority wishlist fulfillment, a sales page for cycling items out of your closet, and more. 

By participating in this crowdfunding campaign, you have the opportunity to become a Founding Partner and to enjoy benefits only available to our earliest supporters!

 

 

If you’re not quite ready to go all as a Founding Partner, but you’d still like to support bringing this project to life, the Launch Collection shopping credits are a win-win option that’s good for everyone! Get in early + double your money to put toward treasures from our launch collection. There will be options in a wide range of sizes and styles.

 

 

 

The Campaign FAQs

What's a coop?

At the most basic level, a Co-op (cooperative) is simply one type of classification to form a business under.  Most often a co-op is formed by a group of people who come together to share the burdens and benefits of doing business.  It’s a democratized way of running things, where all members have voting rights in some or all of the decisions made.

At Style Crush we're creating a multi-stakeholder platform cooperative. This means that we’ll have multiple classes of member-owners because there are multiple groups of stakeholders operating on our platform.

 

Will I become a member-owner of the Style Crush Cooperative by supporting this campaign?

No. By supporting this campaign you are securing benefits to be applied in our online marketplace when it goes live later this year.

 

How can I become a member-owner of the StyleCrush Cooperative?

Once the initial development of the marketplace is underway, we'll be ready to start taking on member-owners. The first class of member shares available will likely be for pro-resellers. If you would like to stay in the loop for when that happens, drop us an email at resellers@stylecrush.co

 

How can you build a marketplace on $10,000?

Great question - we can't! The actual price tag to develop our custom built marketplace and give us an 18 month runway on start-up costs + staffing, legal fees, PR, grassroots marketing, etc is close to $1,000,000. Given the passion in the sustainable fashion space, we expect to be joined by enough Founding Partners to raise the full amount we need and to bring this idea to life as a truly community driven project. In case you're juggling zeros in your head, $1,000,000/$199 = 5000 Founding Partners. Audacious? Maybe. But we believe it's doable.

 

I love this project! Can I invest in it?

We have intentionally chosen to forgo the investment-for-equity model of financing. However, there is a strong chance that in the future we will issue preferred shares using a revenue-sharing model for raising capital to supplement our Founding Partner drive. If you would like to be kept informed about this option, please email invest@stylecrush.co and we will reach out when this becomes available.

 

Will I be buying from individuals on StyleCrush, or with the brand itself?

We're planning for a hybrid approach. Individuals who opt for our premium membership (and Founding Partners) will be able to sell, and StyleCrush as a platform will have centralized listings as well. As the platform grows, we expect sales from this centralized entity to fund social initiatives we'd like to pursue, as well as allowing for centralized returns that are easy for buyers without expecting individual sellers to absorb the losses that returns can cause.

 

What about reselling and the gentrification of thrift stores though? 

We believe that EVERYONE should have access to the clothing they need, at a price they can afford - full stop. But, just because everyone *should* doesn't mean everyone does. When that option is lacking, we believe it's a distribution problem, not a supply problem. We've got big plans for how we can come together as a community to channel like-new clothing straight to people who need it, with dignity and ease. As soon as the market itself is up and running we'll be ready to share more.

 

Have more questions? Send them via email to info@stylecrush.co and we will answer you + add it to our list here!

 

09/30/2021
EARLY BIRD $50 Launch Collection credit
$25
09/30/2021
Founding Partner Besties Bundle
$550
09/30/2021
Founding Partner
$199
Lorraine Sanders
09/30/2021
EARLY BIRD $50 Launch Collection credit
$25
09/30/2021
Founding Partner
$199
09/30/2021
EARLY BIRD $50 Launch Collection credit
$25
Jennifer Mielke
09/30/2021
Community Builder Bundle (6)
$995
09/30/2021
EARLY BIRD: Founding Partner + Credit
$199
Lucy
09/30/2021
EARLY BIRD $50 Launch Collection credit
$25
Mika
09/30/2021
EARLY BIRD $50 Launch Collection credit
$25
Monetary Contribution

Thanks for your help in bringing this project to fruition! 

5 Supporters
Select this reward
5.00 USD
The Quick + Easy Guide to Thrifting

We're building StyleCrush to make secondhand EASY, but that doesn't mean you have to wait for our launch to start choosing used! 

Join our community of supporters at the $5 level and you'll receive this guide covering the pros + cons of the many of the existing options plus PRO tips for finding the best gems from thrifters who make secondhand first living look easy.

Available September 1st, just in time to make the most of Secondhand September

4985 Left
2 Supporters
Select this reward
25.00 USD
EARLY BIRD $50 Launch Collection credit

It's like getting a 50% discount!

When the first iteration of the StyleCrush marketplace goes live later this year it will be filled with secondhand treasures from some of our favorite resellers. 

When you contribute at this level, you'll not only get first access to the market, but for every $25 reward you purchase you'll get $50 in credit to use during the first 6 months we're up + running.

74 Left
26 Supporters
Select this reward
25.00 USD
$35 LAUNCH Collection Credit

It's like getting a 30% discount!

When the first iteration of the StyleCrush marketplace goes live later this year it will be filled with secondhand treasures from some of our favorite resellers. 

When you contribute at this level, you'll not only get early access to the market, but for every $25 reward you purchase you'll get $35 in credit to use during the first 6 months we're up + running.

993 Left
7 Supporters
Select this reward
199.00 USD
EARLY BIRD: Founding Partner + Credit

All the benefits of being a Founding Partner PLUS an Annual shopping credit of $25 (starting in 2022)

If the Values + Vision of StyleCrush resonate with you, and you'd like to help ensure this community-driven marketplace comes to life, becoming a Founding Partner is an amazing way to show your support!

Founding Partners will receive premium benefits on the StyleCrush market for life, including:

  • Founding Partner Profile Badge
  • Reduced Rate and/or Free shipping
  • Wishlist procurement
  • Return Protection
  • Access to sell on marketplace
  • First looks at new features
  • Feedback sessions to share your thoughts on direction of StyleCrush
  • And even more as we grow!
84 Left
16 Supporters
Select this reward
199.00 USD
Founding Partner

If the Values + Vision of Style Crush resonate with you, and you'd like to help this community-driven marketplace come to life, becoming a Founding Partner is an amazing way to show your support!

Founding Partners will receive premium benefits on the StyleCrush market for life, including:

  • Founding Partner Profile Badge
  • Reduced Rate and/or Free shipping
  • Return Protection
  • Access to sell on marketplace
  • First looks at new features
  • Feedback sessions to share your thoughts on direction of StyleCrush
  • We're imagining even more things like wishlist procurement + personalized style support as we grow!
492 Left
8 Supporters
Select this reward
550.00 USD
Founding Partner Besties Bundle

Have some people in your life who love to chose used? Invite them to become Founding Partners with you and save a little $$

Founding Partners will receive premium benefits on the StyleCrush market for life, including:

  • Founding Partner Profile Badge
  • Reduced Rate and/or Free shipping
  • Return Protection
  • Access to sell on marketplace
  • First looks at new features
  • Feedback sessions to share your thoughts on direction of StyleCrush
  • We're imagining even more things like wishlist procurement + personalized style support as we grow!
99 Left
1 Supporter
Select this reward
995.00 USD
Community Builder Bundle (6)

Are you extra excited about this project, and want to be a driving force in making sure it comes to fruition? This Community Builder Bundle includes 6 Founding Partner rewards for the price of 5.

Rally your tribe to join the StyleCrush community together for a lower rate! What's more fun than affordable, ethical, sustainable style with friends??

Founding Partners will receive premium benefits on the StyleCrush market for life, including:

  • Founding Partner Profile Badge
  • Reduced Rate and/or Free shipping
  • Return Protection
  • Access to sell on marketplace
  • First looks at new features
  • Feedback sessions to share your thoughts on direction of StyleCrush
  • We're imagining even more things like wishlist procurement + personalized style support as we grow!
18 Left
2 Supporters
Select this reward

Rewards

Monetary Contribution

Thanks for your help in bringing this project to fruition! 

5 Supporters
Select this reward
5.00 USD
The Quick + Easy Guide to Thrifting

We're building StyleCrush to make secondhand EASY, but that doesn't mean you have to wait for our launch to start choosing used! 

Join our community of supporters at the $5 level and you'll receive this guide covering the pros + cons of the many of the existing options plus PRO tips for finding the best gems from thrifters who make secondhand first living look easy.

Available September 1st, just in time to make the most of Secondhand September

4985 Left
2 Supporters
Select this reward
25.00 USD
EARLY BIRD $50 Launch Collection credit

It's like getting a 50% discount!

When the first iteration of the StyleCrush marketplace goes live later this year it will be filled with secondhand treasures from some of our favorite resellers. 

When you contribute at this level, you'll not only get first access to the market, but for every $25 reward you purchase you'll get $50 in credit to use during the first 6 months we're up + running.

74 Left
26 Supporters
Select this reward
25.00 USD
$35 LAUNCH Collection Credit

It's like getting a 30% discount!

When the first iteration of the StyleCrush marketplace goes live later this year it will be filled with secondhand treasures from some of our favorite resellers. 

When you contribute at this level, you'll not only get early access to the market, but for every $25 reward you purchase you'll get $35 in credit to use during the first 6 months we're up + running.

993 Left
7 Supporters
Select this reward
199.00 USD
EARLY BIRD: Founding Partner + Credit

All the benefits of being a Founding Partner PLUS an Annual shopping credit of $25 (starting in 2022)

If the Values + Vision of StyleCrush resonate with you, and you'd like to help ensure this community-driven marketplace comes to life, becoming a Founding Partner is an amazing way to show your support!

Founding Partners will receive premium benefits on the StyleCrush market for life, including:

  • Founding Partner Profile Badge
  • Reduced Rate and/or Free shipping
  • Wishlist procurement
  • Return Protection
  • Access to sell on marketplace
  • First looks at new features
  • Feedback sessions to share your thoughts on direction of StyleCrush
  • And even more as we grow!
84 Left
16 Supporters
Select this reward
199.00 USD
Founding Partner

If the Values + Vision of Style Crush resonate with you, and you'd like to help this community-driven marketplace come to life, becoming a Founding Partner is an amazing way to show your support!

Founding Partners will receive premium benefits on the StyleCrush market for life, including:

  • Founding Partner Profile Badge
  • Reduced Rate and/or Free shipping
  • Return Protection
  • Access to sell on marketplace
  • First looks at new features
  • Feedback sessions to share your thoughts on direction of StyleCrush
  • We're imagining even more things like wishlist procurement + personalized style support as we grow!
492 Left
8 Supporters
Select this reward
550.00 USD
Founding Partner Besties Bundle

Have some people in your life who love to chose used? Invite them to become Founding Partners with you and save a little $$

Founding Partners will receive premium benefits on the StyleCrush market for life, including:

  • Founding Partner Profile Badge
  • Reduced Rate and/or Free shipping
  • Return Protection
  • Access to sell on marketplace
  • First looks at new features
  • Feedback sessions to share your thoughts on direction of StyleCrush
  • We're imagining even more things like wishlist procurement + personalized style support as we grow!
99 Left
1 Supporter
Select this reward
995.00 USD
Community Builder Bundle (6)

Are you extra excited about this project, and want to be a driving force in making sure it comes to fruition? This Community Builder Bundle includes 6 Founding Partner rewards for the price of 5.

Rally your tribe to join the StyleCrush community together for a lower rate! What's more fun than affordable, ethical, sustainable style with friends??

Founding Partners will receive premium benefits on the StyleCrush market for life, including:

  • Founding Partner Profile Badge
  • Reduced Rate and/or Free shipping
  • Return Protection
  • Access to sell on marketplace
  • First looks at new features
  • Feedback sessions to share your thoughts on direction of StyleCrush
  • We're imagining even more things like wishlist procurement + personalized style support as we grow!
18 Left
2 Supporters
Select this reward