STUDIO MAXWELL: E-commerce Content Platform
Helping women and POC entrepreneurs scale their e-commerce brands with POTENT, HIGH-QUALITY, affordable content!

Project Description
Professional marketing content shouldn’t be a luxury reserved for the brands at the top.
Booking talent shouldn’t take months to secure with endless back-and-forth negotiations.
And brands should be able to easily scale and pivot their marketing efforts with EASE.
What are we doing here?
We’re making content ACCESSIBLE and AFFORDABLE so e-commerce entrepreneurs can worry less about how to GET content and FOCUS MORE on the real work which is CONNECTING with their community and GROWING their revenue.
We’re also committed to this cause because small business FUELS America. We want to make content cost predictable and measurable so brands are actually able to measure ROI and mind their numbers with CONFIDENCE.
We’re making content a smart investment again!

How are we doing this?
TRANSPARENT flat rate pricing for photography
TRANSPARENT flat rate pricing for videography
Strategic packages and solutions built by MARKETERS who understand e-commerce
EASY-TO-USE purchasing platform that allows business owners to book content quickly independently or with their social media team to ensure the team’s needs are met
Photography tools that allow brands to create content independently

Why are we doing this?
We’re passionate about small business owners particularly women and POC-owned e-commerce brands. Their fight is one we’re so intimately aware of. That’s why we work diligently to provide affordable, quality solutions that allow growing brands to scale with ease.
We’re closing the gap for start-ups! Quality marketing shouldn’t be a difficult thing to find and keep your hands on.
We’re going to increase access to quality, professional marketing services so brand owners can bump their heads less when it comes to scaling their businesses.
Our other and equally important mission is to provide a safe space for creators. We will be building a team of creatives that each bring their unique perspective to content creation while working in an environment that allows them to TRULY THRIVE.

What do customers think about us so far?
This journey has brought us so much joy! It's allowed us to meet so many entrepreneurs who understand the value of content but also desire to keep things in perspective! Their feedback and encouragement FUELS us. We're on the right track!



The Opportunity

Content creation is a THRIVING industry. As of 2022, the market is valued at $13.4 billion. By 2032, the market is expected to grow to $47 billion.
The expansion of e-commerce brands will be a key driver for this growth. With layoffs occurring every day and more mothers being driven from the workforce, more people will find themselves becoming entrepreneurs in order to earn.
This means those new business owners will be looking to market their new brands while being on tight start-up budgets. They have the capital to spend but not the capital to BURN.
Our platform is the perfect solution for these new business owners. They can choose content kits with ease and confidence because we create them based on the industry and typical needs of brands within those industries. Let's not forget about larger more established brands who are eager to have more control over content cost after years of unpredictable spending with online personalities, celebrities, & photographers.

What’s our plan?
More space: Larger HQ to house the company. We currently work out of our home. We've converted 3 rooms of our home to run this company as of today and are quickly running out of space to serve entrepreneurs with content creation services.
More creators: We need more creative minds spearheading customer accounts and activations so we can meet more need!
More solutions: Entrepreneurs need more than content, they need access to high-quality marketing services.
We are going to scale our creative space so that we can provide more diverse content solutions such as larger sets, more shooting bays, and more equipment. This will also allow us to shoot more efficiently and house more products from current customers.
More creators will allow us to diversify our expertise so that we can serve more industries with ever-evolving expertise! We want to grow our team to also decrease our production timeline.
More solutions are also a key component of our expansion. We want to provide new business owners with educational programs and expand our content creation packages to meet more needs that we currently can’t due to space, bandwidth, and manpower.

The founders
We’re married with 4 kids living life in Texas! My husband and I met in college and the rest was history.
We’ve been full-time entrepreneurs for nearly 5 years. Justin comes from the logistics industry and was a D1 Gymnast at University of Illinois at Chicago. I come from the beauty industry and have spent much of my adult years testing out businesses or working inside small businesses.
I’m a forever creator/inventor. We’re so excited to embark on this journey especially after bootstrapping our first platform. We would have taken the same route for this brand but the needs are outpacing us much quicker than we expected.
So we’re thankful to all who will embark on this journey with us and truly look forward to serving as many e-commerce entrepreneurs as possible
Brands we've created content for

Updates
The Campaign FAQs
What industries do we create video content for?
We can create content for a wide variety of industries.
Beauty
Haircare
Men's products
Outdoor
Apparel
Baby
Household Goods
Food
Supplements
What services does SM provide to e-commerce entrepreneurs?
View our services here: https://www.studiomaxwell.co/collections/content-kits
What issue(s) are you trying to solve?
Our goal is to make content affordable, fast, and accessible to more emerging brands at volume! With our previous agency model, we encountered a number of brands who yearned for high-quality marketing support but due to their stage in development, we weren't able to service them due to our agency model.
They needed help with things like brand building, lead generation, content marketing and more. They also ALL needed content en masse in order to FUEL their funnels and lead generation efforts.
There was no affordable recommendation we could make to them to fix this issue though. Traditional videographers have longer onboarding processes, high shoot fees and simply aren't set up to specifically cater to vertical video needs which is the key focus right now for brands.
We sought to change that.
What do people think about services?
Read our reviews: https://www.studiomaxwell.co/pages/reviews











You need a platform like this to exist and to grow because you're tired of...
- DIY'ing all of your content
- booking creators that don't get your brand or your community
- the lack of highly-skilled representation in the creative services/marketing space
- the lack of transparency when it comes to pricing and processes
- reusing the same content over and over because your budget just isn't able to accommodate other solutions
If this is you, your support ensures that our platform continues to scale to meet YOUR needs, to help YOU grow, to help YOU thrive!

Any gift of any size is appreciated! We will use the funds to pay for equipment, to outfit our new space and more. We will also personally thank you for helping us to build this brand. Justin and I will be sending each funder a personal video thank you message letting you know how much we appreciate you.

Becoming an entrepreneur is like joining an exclusive organization. You're embarking on a journey that only other entrepreneurs will understand. The trials, the wins, the joys, the sorrows. All of it is unique. This starter pack is for the brave, the bold, the passionate.
If that's you, grab this pack.
This reward is special to us because entrepreneurs are our WHY. We rebuilt our entire company so that we could TRULY serve, show up for entrepreneurs everyday providing affordable solutions for their businesses so they can THRIVE.

Do you constantly find yourself advocating for content? Are you infatuated with visual storytelling? Are you constantly telling people that diving into social media is the way to truly connect with their tribes?
If any of those are you, this pullover is FOR YOU! It's the official cozy crew for content-creating gurus. We're pretty sure, you'll catch yourself snuggled up on your keyboard wearing this crew no matter what the temp is outside.

Are you slamming your head against the wall with your e-commerce shop?Need an expert to take a REAL look at your shop to see what's not working and what could be amplified for greater success? If that's something you're interested in, read more!
What's included:
- Theme/Site design review and recommendations
- Shopify App Review and optimization
- Product photography strategic review
- Product copy review
- Customer Analysis and recommendations
This check up service will give you strategic ready to implement advice that you can take and leverage to improve your shop tremendously. This advice comes from an industry veteran, Shopify expert & e-commerce expert.

The ULTIMATE CAMPAIGN Kit is for e-commerce entrepreneurs who need a FRESH start, with fresh visuals and fresh strategy sessions to match! If your brand feels stuck, feels like it's lost its OOMPH, and is in need of a fresh infusion of creation to get back going, this is for YOU!
The ULTIMATE campaign kit includes the following:
- 7 FULL body model photos with your product in use
- 15 Styled Product Photos
- 1 30 Minute Consulting Session with an SM marketing expert
This is a DONE-FOR-YOU kit but your input and decisive feedback is required. We love partnering with passionate founders who are confident decision-makers.
This kit takes us 60 days from start to finish to produce and complete for you after completing your 30-minute consultation. You can be on zoom/google meet for your shoot to provide supportive direction.

Yes you read that right. This is a year supply of content for the amazing price of JUST $8,999. This will save you thousands of dollars. What all do you get with the Year Supply of Content.
You get all of the following:
- 30 Styled Photos featuring 1 product each every month
- 8 20-second videos each month
Regular price on our site, this kit would cost 28, 244.
Through our crowdfund you can secure this EPIC deal of 12 months of content for JUST 12,000.
The content would begin delivering 30 days after you secure this Reward and mail your product to us!
Rewards

You need a platform like this to exist and to grow because you're tired of...
- DIY'ing all of your content
- booking creators that don't get your brand or your community
- the lack of highly-skilled representation in the creative services/marketing space
- the lack of transparency when it comes to pricing and processes
- reusing the same content over and over because your budget just isn't able to accommodate other solutions
If this is you, your support ensures that our platform continues to scale to meet YOUR needs, to help YOU grow, to help YOU thrive!

Any gift of any size is appreciated! We will use the funds to pay for equipment, to outfit our new space and more. We will also personally thank you for helping us to build this brand. Justin and I will be sending each funder a personal video thank you message letting you know how much we appreciate you.

Becoming an entrepreneur is like joining an exclusive organization. You're embarking on a journey that only other entrepreneurs will understand. The trials, the wins, the joys, the sorrows. All of it is unique. This starter pack is for the brave, the bold, the passionate.
If that's you, grab this pack.
This reward is special to us because entrepreneurs are our WHY. We rebuilt our entire company so that we could TRULY serve, show up for entrepreneurs everyday providing affordable solutions for their businesses so they can THRIVE.

Do you constantly find yourself advocating for content? Are you infatuated with visual storytelling? Are you constantly telling people that diving into social media is the way to truly connect with their tribes?
If any of those are you, this pullover is FOR YOU! It's the official cozy crew for content-creating gurus. We're pretty sure, you'll catch yourself snuggled up on your keyboard wearing this crew no matter what the temp is outside.

Are you slamming your head against the wall with your e-commerce shop?Need an expert to take a REAL look at your shop to see what's not working and what could be amplified for greater success? If that's something you're interested in, read more!
What's included:
- Theme/Site design review and recommendations
- Shopify App Review and optimization
- Product photography strategic review
- Product copy review
- Customer Analysis and recommendations
This check up service will give you strategic ready to implement advice that you can take and leverage to improve your shop tremendously. This advice comes from an industry veteran, Shopify expert & e-commerce expert.

The ULTIMATE CAMPAIGN Kit is for e-commerce entrepreneurs who need a FRESH start, with fresh visuals and fresh strategy sessions to match! If your brand feels stuck, feels like it's lost its OOMPH, and is in need of a fresh infusion of creation to get back going, this is for YOU!
The ULTIMATE campaign kit includes the following:
- 7 FULL body model photos with your product in use
- 15 Styled Product Photos
- 1 30 Minute Consulting Session with an SM marketing expert
This is a DONE-FOR-YOU kit but your input and decisive feedback is required. We love partnering with passionate founders who are confident decision-makers.
This kit takes us 60 days from start to finish to produce and complete for you after completing your 30-minute consultation. You can be on zoom/google meet for your shoot to provide supportive direction.

Yes you read that right. This is a year supply of content for the amazing price of JUST $8,999. This will save you thousands of dollars. What all do you get with the Year Supply of Content.
You get all of the following:
- 30 Styled Photos featuring 1 product each every month
- 8 20-second videos each month
Regular price on our site, this kit would cost 28, 244.
Through our crowdfund you can secure this EPIC deal of 12 months of content for JUST 12,000.
The content would begin delivering 30 days after you secure this Reward and mail your product to us!