Skip to main content

Steeped In Passion: Help Unova Grow

I'm Janasha Sisco, founder of Unova Teas. We’re dedicated to promoting holistic health with sustainably sourced, health-boosting teas.

$0
pledged of$25,000 goal
12Days Left
Fund it
Campaign Ends on February 28, 2025

Project Description

 

Our mission is to provide high-quality, sustainable tea. We strive to cultivate a positive change through our innovative business model and  nourishing products. We use the highest quality ingredients by partnering exclusively with small, private family farms in order to contribute to providing local jobs and economical growth in underserved communities. 

 

Unova is addressing the lack of accessible, high-quality, and enjoyable tea options that cater to wellness-focused consumers looking for a balance of indulgence and health. Many tea brands fail to resonate with younger, lifestyle-driven audiences who want more than just tea—they seek an experience and connection to their wellness journey.

The global tea market is valued at over $50 billion and is projected to grow annually by 6.5% due to increasing consumer interest in functional beverages and wellness products. Within this market, specialty and artisanal teas are experiencing rapid growth, presenting an opportunity for Unova to capture a niche audience of health-conscious millennials and Gen Z consumers who value premium, sustainably sourced products.

Unova is a modern tea brand offering a curated selection of teas that combine bold, unique & rare flavors with health benefits. Our products provide a sensory experience through teas like Lavender Twilight, which soothes with calming lavender and Earl Grey, and Golden Glow, a turmeric-based blend for immune support. Unova's branding and marketing are designed to connect emotionally with consumers, blending mindfulness and indulgence to inspire a lifestyle of slowness, mindfulness, and wellness.

Unova is seeking funding to accelerate growth and establish a strong foothold in the specialty tea market. Specifically, the funding will be allocated toward:

  1. Product Expansion: Launching new tea blends and related merchandise to diversify our offerings and capture a broader audience.
  2. Marketing and Branding: Scaling digital marketing campaigns, influencer partnerships, and pop-up events like our partnership with Solidcore, to grow brand awareness and convert visibility into loyal customers.
  3. Infrastructure Development: Enhancing production and distribution efficiency to meet increasing demand and ensure high-quality standards as we scale.
  4. Team Growth: Expanding our team to include experts in marketing, operations, and customer experience to support our growing customer base.

    The team is currently a one man band (myself). Through funding, I can improve efficiency by hiring a team that would include the following: 1. Supply Chain coordinator, Marketing Specialist & Financial Analyst

Any donation or support is undeniably appreciated. Whether it’s making a purchase, following on instagram or providing monetary donation - a small gesture will help plant the seed for Unova’s ultimate growth. Thank you so much.

Updates

The Campaign FAQs

N/A

About the Entrepreneur

Ridgefield park, NJ
Created 1 Campaign
Social Good

Rewards