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Spruce

Spruce, the stop in-between

$2,375
pledged of$25,000 goal
18
51Days Left
Fund it
Campaign Ends on December 10, 2021

Project Description

:: MISSION ::

Spruce is a walk-in refresh lounge for socially active professionals, daily commuters, and tourists in New York City.  A convenient oasis created with every necessity and just enough opulence with which to prepare for a night out. Spruce covers all your needs from item storage to customizable toiletry packages.

 

3D rendering - Spruce entrance
3D rendering - Spruce lounge

 

:: THE PROBLEM :: 

People who live in big cities are always on the go and don’t always have time to go home to freshen up. Packing and carrying a bag with toiletries, a phone charger, an extra outfit or other basic necessities you’ll need for your next destination is a nuisance. Additionally, trying to find a clean place to freshen up before your next stop is nearly impossible.

Oftentimes we end up stopping into a coffee shop or bar just to kill time and end up purchasing items we don’t want so we can stay inside the venue. Why isn’t there a designated walk-in venue you can walk-in to shower, change clothes, charge your phone and store those items you don’t want to carry?
1. Because the members only businesses that offer these amenities are exclusive and expensive
2. Venues such as gyms or hotels aren’t meant for quick visits
3. Most venues won’t allow you to use their facilities unless you are a paying customer or member

 

 

:: BE PART OF THE SOLUTION ::

Your generous contributions will help support the launch of our first mobile unit and two pop-up locations. Additionally, this financing will go towards training, marketing, hiring + app and website creation.

 

:: GIVING BACK ::

A portion of Spruce proceeds will go towards rare childhood cancer research. As a survivor of a rare nasal childhood cancer, I want to make sure I do my part to support and raise awareness.

 

:: MARKET SIZE ::

There are currently 8.2 million people residing in NYC, 3 million of which are between the ages of 24-40. Nearly 1 million workers enter NYC every day for work, representing approximately 20% of the city's workforce. This group of people are too far from home to go back and forth during the middle of the day.  Oftentimes they end up stopping into a coffee shop or bar only to pass the time and end up purchasing items they don’t want just so they can stay inside or use the venue.  With the average cup of coffee in NYC costing $4 and alcoholic beverages ranging from $12-$13, why not come into Spruce where their money is put to better use?

3D rendering - Spruce refresh bar
3D rendering - Spruce bathroom
3D rendering - Spruce lounge

 

:: ABOUT THE FOUNDER ::

From a young age, growing up in a small New Hampshire town, I knew I wanted to live in New York City. My town provided me with a great childhood, but I wanted to experience a larger world. A full athletic scholarship started my journey to NYC and paid my way through college. After graduating with a degree in marketing, I tried many different professions until I found one I truly enjoyed--event management and production. Although I’ve loved working in events, I believe every position I’ve had was so I could gain the knowledge and skills I need to bring Spruce to life. I bring over 10 years of event production experience including staff management, budget creation and management, venue sourcing, contract negotiation and concept ideation. I am also my own customer and know the frustrations of having to carry “home” with me all day with no reliable space in which to pass time and freshen up.

 

 

 

:: THANK YOU ::

I believe in Spruce and I’m going to apply everything I’ve learned over the years in order to create something that will inspire people no matter their circumstances. We’ve seen many companies gain the trust of its consumers through false promises and beliefs and it is my mission to stay true to myself as well as the Spruce brand. I hope you’ll join me on this journey and help me reach my goal of making this dream a reality. Thank you all for your support and I look forward to seeing you at Spruce!

 

 

Updates

The Campaign FAQs

Frequently Asked Questions:

  • What are your services?
    • We provide customizable toiletry packages, item storage, reserved showers, healthy snacks, coffee and tea for purchase as well as self care products for purchase made by small, female and minority owned businesses.
 
  • What is your company structure?
    • We are currently a registered LLC.
 
  • How much will it cost to walk-in?
    • $19.99 for 60 minutes
 
 
  • How can I get in contact with the founder, Paige about any questions?

 

 

Maurelhena Walles
10/05/2021
Monetary Contribution
$25
Doug Westberg
09/08/2021
2 Exclusive Spruce Scented Candles
$200
Joseph Casale
08/31/2021
Custom Spruce Pin
$50
Boaz Segal
08/23/2021
Monetary Contribution
$50
Kelton Cumberbatch
08/18/2021
Monetary Contribution
$100
Maeve Fitzsimmons
08/18/2021
Custom Spruce Pin
$50
Stephanie Ruiz
08/14/2021
Monetary Contribution
$25
Jourdain Dutton
08/13/2021
Custom Spruce Pin
$50
Ej
08/13/2021
2 Exclusive Spruce Scented Candles
$250
Anthony
08/12/2021
Monetary Contribution
$25
Monetary Contribution

Give whatever you can, I appreciate every single one of you!

  • As a token of my appreciation, I will send you a personalized thank you email!
294 Left
6 Supporters
Select this reward
50.00 USD
Custom Spruce Pin

Be an early adopter by representing Spruce in a custom pin made by a local small business!

93 Left
7 Supporters
Select this reward
200.00 USD
2 Exclusive Spruce Scented Candles

2 exclusive Spruce scented candles made with a small local business

17 Left
3 Supporters
Select this reward
500.00 USD
Launch party + First Look!

We welcome you and a guest to our official launch party with exclusive first access to tour our mobile unit and pop-up locations!

13 Left
2 Supporters
Select this reward
750.00 USD
Voucher for 10 Visits + Item Storage

By your generous contribution, you will receive a voucher for 10 free visits and free item storage for one personal item each visit. Be one of the first reoccurring members of Spruce! We are so excited to have you!

10 Left
0 Supporters
Select this reward
1,000.00 USD
10% Discount for 1 Year

As a thank you for helping us achieve our dream of opening our Spruce locations, we’re offering 10% off for an entire year (redeem 1 per visit) on any single service!

30 Left
0 Supporters
Select this reward
1,300.00 USD
Thank You Donors Package

 

  • Early access tour to the locations
  • 2 tickets to launch party 
  • Custom Spruce candles
  • Custom Spruce pin
  • 10% discount on any single service for 1 year (redeem 1 per visit)
10 Left
0 Supporters
Select this reward
2,500.00 USD
It's Spruce! Thank you Package
  • Early access tour to the space
  • 2 tickets to launch party 
  • 1 Custom Spruce candle
  • 1 Custom Spruce pin
  • Voucher for 5 free visits
  • Automatic Spruce VIP Status
  • 15% discount on any single service for 1 year  (redeem 1 per visit)
5 Left
0 Supporters
Select this reward

Rewards

Monetary Contribution

Give whatever you can, I appreciate every single one of you!

  • As a token of my appreciation, I will send you a personalized thank you email!
294 Left
6 Supporters
Select this reward
50.00 USD
Custom Spruce Pin

Be an early adopter by representing Spruce in a custom pin made by a local small business!

93 Left
7 Supporters
Select this reward
200.00 USD
2 Exclusive Spruce Scented Candles

2 exclusive Spruce scented candles made with a small local business

17 Left
3 Supporters
Select this reward
500.00 USD
Launch party + First Look!

We welcome you and a guest to our official launch party with exclusive first access to tour our mobile unit and pop-up locations!

13 Left
2 Supporters
Select this reward
750.00 USD
Voucher for 10 Visits + Item Storage

By your generous contribution, you will receive a voucher for 10 free visits and free item storage for one personal item each visit. Be one of the first reoccurring members of Spruce! We are so excited to have you!

10 Left
0 Supporters
Select this reward
1,000.00 USD
10% Discount for 1 Year

As a thank you for helping us achieve our dream of opening our Spruce locations, we’re offering 10% off for an entire year (redeem 1 per visit) on any single service!

30 Left
0 Supporters
Select this reward
1,300.00 USD
Thank You Donors Package

 

  • Early access tour to the locations
  • 2 tickets to launch party 
  • Custom Spruce candles
  • Custom Spruce pin
  • 10% discount on any single service for 1 year (redeem 1 per visit)
10 Left
0 Supporters
Select this reward
2,500.00 USD
It's Spruce! Thank you Package
  • Early access tour to the space
  • 2 tickets to launch party 
  • 1 Custom Spruce candle
  • 1 Custom Spruce pin
  • Voucher for 5 free visits
  • Automatic Spruce VIP Status
  • 15% discount on any single service for 1 year  (redeem 1 per visit)
5 Left
0 Supporters
Select this reward