Sitti Social Enterprise is an impact-driven lifestyle brand, providing conscious consumers with all-natural products to maintain a sense of tradition in their daily lives. We are committed to the self-reliance of refugee and displaced communities through long-term employment opportunities and skill development training, empowered by an inclusive global economy.
Employment pathways are scarce for the 82.4 million people living in displaced communities globally. In Jerash Refugee Camp, where the Sitti workshop is based, over 52% of the population lives at or below the poverty line. Access to employment is limited by a variety of factors, including: (1) limited access to relevant skills and professional development training opportunities, (2) barriers to start, own and run a business, including lack of capital resource accessibility, and (3) limited freedom of movement.
Sitti solves this problem with a holistic solution that (1) provides long-term employment opportunities through our company's locally-operated artisan workshop and global brand
(2) provides relevant skill development support through our flagship soap artisan training and other professional training programs, (3) and invests revenue in our refugee-led, community-based partners and programs working to increase equal access to higher education, professional development and employment opportunities.
Our community is composed of conscious gifters who want to purchase meaningfully for friends and colleagues, and make a positive impact beyond their purchase. The personal gifting market is a $1.18 trillion industry, with $242 billion dollars being driven towards corporate gifting. Our partners and artisans are from the refugee and displaced community of 82.4 million people worldwide. 86% are living in developing countries where employment opportunities for refugees are inconsistent and overall inaccessible.
Sitti’s executive leadership has decades of experience working with and within Jordan’s refugee community. We hold degrees in international studies and forced migration studies. Our co-founders include an international non-profit executive director and a former Fulbright fellow. We also have the guidance and support of social enterprise experts on our International Advisory Board, such as Dr. Ann Armstrong, Director of the Social Enterprise Initiative at University of Toronto’s Rotman School of Management, and Natasha Friedus, co-founder and CEO of NeedsList.