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Serenity Peaks Glamping

A unique and sustainable glamping experience in the stunning mountains of Southern Oregon.

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Campaign Ends on September 15, 2024

Project Description

 

Serenity peaks

 

 

 

Glamping

 

Business Plan

 

     

 


 

TABLE OF CONTENTS

1.    Executive Summary............................... 3

2.    Company Overview................................ 4

3.    Business Description.............................. 6

4.    Market Analysis..................................... 8

5.    Operating Plan..................................... 11

6.    Marketing Plan..................................... 11

7.    Conclusion........................................... 12

8.  Photos……………………………………… 13


 

  1. Executive Summary

Our company aims to create a unique and sustainable glamping experience in the stunning mountains of Southern Oregon. With a focus on eco-friendliness and sustainability, our retreat offers luxurious glamping accommodations powered by solar energy and rainwater collection systems. Our mission is to provide a memorable glamping experience that embraces sustainability while highlighting the natural beauty of Southern Oregon's mountains.

Founded after a recent relocation and acquisition of a 2.3-acre plot on Bly Mountain, our company combines resources and expertise to establish a glampground, consisting of 4 secluded and luxurious glamping sites, as well as a general store/main building. The main building will include multiple recreation areas, one specific to younger children, and one will be more for adolescent and adult guests. This building will also feature a deck seating area with pergola, and partially in-ground swimming pool immediately adjacent to the structure, with an outdoor 4k movie theater with ALR screen positioned in front of the pool and deck seating area.  Construction on one site is complete, other than solar, rain-water collection, and mechanical for water heater/shower. This is where the majority of the initial funding will be allocated. Meanwhile, additional preparations are underway to ensure readiness for our potential customers. The target market of our advertising consists of nature enthusiasts, adventure seekers, and eco-conscious travelers who seek an upscale and environmentally responsible glamping experience.

Our competitive advantage lies in our unique location in the scenic Southern Oregon mountains and our commitment to sustainable practices. We offer flexible accommodations and experiences to cater to a diverse range of customers, including adventure travelers, luxury seekers, nature enthusiasts, and families. The operational structure involves day-to-day operations managed by our experienced team, with periodic contributions from our construction and upgrade expert.

To achieve our financial goals, we require a startup capital of $35,000, again to cover solar, rain-water collection, and mechanical on the first site. This funding will cover various expenses, such as amenities, website development, a solar generator, security measures, water collection systems, and infrastructure improvements. By consistently booking the 4 glamping sites at least 20 nights per month at a minimum rate of $220.00/site, per night, we estimate monthly sales to reach $17,600.00 or more.

The glamping industry is experiencing significant global growth, driven by increasing demand, eco-friendly practices, and technological advancements. In Southern Oregon, our glamping retreat stands out due to its picturesque location and unique experiences. Collaborations with other tourism stakeholders and partnerships with platforms such as Airbnb, Hip Camp, Glamping Hub, and The Dyrt will enhance our visibility and reach a broad customer base.

In conclusion, our company is dedicated to providing a memorable glamping experience that promotes sustainability and showcases the beauty of Southern Oregon's mountains. With our unique location, commitment to eco-friendly practices, and exceptional accommodations, we are poised for success in capturing the growing demand for environmentally conscious and upscale travel experiences.


 

  1. Company Overview

  • Company summary: The creation of a unique and sustainable glamping experience in the mountains of Southern Oregon. Our eco-friendly accommodations, powered by solar energy and utilizing rainwater collection, provide guests with a luxurious yet environmentally responsible getaway.  

    Our sustainable mountain glamping retreat is a nature-oriented getaway nestled in the breathtaking mountains of Southern Oregon. Designed with eco-friendliness and sustainability in mind, our retreat combines the beauty of nature with luxurious glamping accommodations.

  • Mission statement: Our mission is to provide a memorable glamping experience that embraces sustainability and highlights the beauty of Southern Oregon's mountains. By offering eco-friendly accommodations, utilizing solar energy, collecting rainwater, and fostering a nature-oriented atmosphere, we aim to inspire guests to appreciate and protect the natural environment.  

    By choosing our sustainable mountain glamping retreat, guests contribute to a responsible form of tourism while enjoying the tranquility and pristine beauty of Southern Oregon's mountains. We strive to be a model for environmentally conscious hospitality, encouraging guests to be mindful of their impact on the environment as they experience the wonders of nature.

  • Company history: After a recent relocation from Minnesota to Oregon following a divorce, I acquired a 2.3-acre plot on Bly Mountain through a settlement. Coincidentally, my son had previously procured a bell tent along with other glamping essentials for personal use in Minnesota. During our discussions, we found it fitting to merge our resources and establish a glamping site. The infrastructure and arrangement have been finalized, but further preparations are required to ensure readiness for potential customers.

  • Markets and services: The target market is identified as nature enthusiasts, adventure seekers, and eco-conscious travelers seeking an upscale glamping experience. We highlight our competitive advantage through our unique location in the scenic Southern Oregon mountains and our commitment to sustainable practices.  Glamping appeals to a diverse range of customers, including adventure travelers, luxury seekers, nature enthusiasts, and families. The flexibility of accommodations and experiences enables glamping operators to target a broad customer base.

  • Operational structure: The organization will be run by myself handling the day-to-day operations, while my son will be returning occasionally for further construction and upgrades to the site.

  • Financial goals: Start-up capital needed:  After having contributed almost $50,000.00 in personal investment, the business will need an additional $35,000.00 in start-up capital as follows:

 

Phase 1

          Marketing***                                 $ 5,000.00

          Gravel driveway                           $ 4,000.00

          Security gate/fencing                    $ 4,000.00

          One year of Insurance                  $ 4,000.00

          Groundcover                                $ 1,500.00

          Porta potty/maint.                         $ 1,000.00

          Shower tent                                 $   500.00

Subtotal                                                 $20,000.00

 

Phase 2

          Solar generator                            $12,000.00

          Water collection                            $  2,000.00

          Internet/Star Link                          $ 1,000.00

          Additional clearing**                     $ 1,000.00

Subtotal                                                $16,000.00

 

 

 

 

 

Phase 3 or 4****

          Outbuilding*                                 $80,000.00  

          Expansion per site                        $35,000.00[1] 

          Mod Pool w/deck                          $50,000.00

Power                                          $10,000.00

          Permitting                                    $ 1,500.00

          Composting toilet                         $  1,500.00

Subtotal                                                $168,000.00

 

Travel                                                   $ 3,000.00 

Cushion                                                 $10,000.00

Total                                                    $217,000.00[2] 

*Outbuilding will include a small living quarters, theater and lounge area with an above ground     mod pool next to it in a common area planning for expansion to additional sites.

**Additional clearing of brush needed in some areas. Will require a small chainsaw and labor.

***Marketing – Website, social media, brochures, informational material (link to website) and business cards, feedback system.

****The number of customers gained at the outset will determine whether outbuilding or expansion is needed first.

  1. Business Description

  • Our company is dedicated to creating a unique and sustainable glamping experience in the stunning mountains of Southern Oregon. At our retreat, we offer eco-friendly accommodations that are powered by solar energy and utilize rainwater collection systems. We strive to provide guests with a luxurious yet environmentally responsible getaway.

 

  • Nestled in the breathtaking mountains of Southern Oregon, our sustainable mountain glamping retreat is designed with eco-friendliness and sustainability at its core. We have carefully curated a nature-oriented atmosphere that combines the beauty of the surroundings with the comfort of luxurious glamping accommodations.

 

  • Our mission is to offer a memorable glamping experience that embraces sustainability and showcases the natural beauty of Southern Oregon's mountains. By providing eco-friendly accommodations, utilizing solar energy, collecting rainwater, and fostering a nature-oriented atmosphere, we aim to inspire guests to appreciate and protect the environment.

 

  • Choosing our sustainable mountain glamping retreat means contributing to responsible tourism while indulging in the tranquility and pristine beauty of Southern Oregon's mountains. We aspire to be a role model in environmentally conscious hospitality, encouraging guests to be mindful of their impact on the environment as they immerse themselves in the wonders of nature.

 

  • Our company's history began with a recent relocation from Minnesota to Oregon after a divorce. Through a settlement, I acquired a 2.3-acre plot on Bly Mountain. Coincidentally, my son had already purchased a bell tent and glamping essentials for personal use back in Minnesota. Recognizing the potential, we decided to combine our resources and establish a glamping site. While the infrastructure and arrangements have been finalized, further preparations are underway to ensure readiness for potential customers.

 

  • Our target market includes nature enthusiasts, adventure seekers, and eco-conscious travelers who are seeking an upscale glamping experience. We emphasize our competitive advantage through our unique location in the scenic Southern Oregon mountains and our unwavering commitment to sustainable practices. Glamping appeals to a diverse range of customers, such as adventure travelers, luxury seekers, nature enthusiasts, and families, as it offers flexibility in accommodations and experiences.

 

  • The operational structure of our organization involves me handling the day-to-day operations, while my son will occasionally return to oversee further construction andmake upgrades to the overall infrastructure.

 

 

 

  1. Market Analysis

  • Industry type: Tourism/Hospitality

  • Global Market Size: The glamping industry has experienced significant growth in recent years. According to Allied Market Research, the global glamping market was valued at around $2.1 billion in 2020 and is projected to reach $6.6 billion by 2027, growing at a CAGR of 14.4% during the forecast period.

  • Regional Variances: The glamping market is witnessing growth across various regions, with North America and Europe being the dominant markets. However, there is increasing interest and development in emerging markets like Asia-Pacific, Latin America, and the Middle East.

  • Expanding Target Market: Glamping appeals to a diverse range of customers, including adventure travelers, luxury seekers, nature enthusiasts, and families. The flexibility of accommodations and experiences enables glamping operators to target a broad customer base.

  • Collaborations and Partnerships: The glamping industry is witnessing collaborations between glamping operators and other tourism stakeholders such as tour operators, adventure outfitters, and event organizers. These partnerships create unique packages and attract a wider customer base.

  • Niche Segments: The glamping industry continues to evolve, leading to niche segments catering to specific interests and preferences. Examples include wellness-focused glamping sites, family-friendly glamping resorts, and remote wilderness retreats.

  • Technological Advancements: Technology integration, such as online booking platforms, smart accommodation features, and virtual reality experiences, enhances the glamping experience and attracts tech-savvy travelers.

  • COVID-19 Impact: The COVID-19 pandemic has motivated travelers to prioritize outdoor and socially distanced experiences, thereby boosting the demand for glamping. The industry's ability to provide secluded accommodations in natural settings aligns with changing travel preferences during the pandemic.

  • Overall, the glamping industry offers significant growth potential due to its ability to cater to evolving consumer demands. By providing unique and immersive experiences in nature, offering upscale amenities, and embracing sustainability, glamping operators can tap into the increasing demand for distinctive and environmentally conscious travel experiences.

  • Having researched the competition in the area, it was discovered that many of the sites were not as aesthetically pleasing, nor included all the amenities and/or exclusivity our site will provide.  The following is a list of sites reviewed:

    • Tipi Village Retreat – Marcola, OR

    • Camp Dakota – Scott Mills, OR

    • Grande Hot Springs – LaGrande, OR

    • Canvas Castle – Boring, OR

    • Lost Lake Resort – Hood, OR

    • Willow-Witt Ranch – Ashland, OR

    • Mountaineer Tent – Douglas County, OR

    • Lone Mountain Resort – O’Brien, OR

    • Forest Island – Estacada, OR

    • Tides Reach – Douglas County, OR

    • Umpqua’s Last Resort – Idleyld Park, OR

    • Triple 7 Ranch – Monument, OR

    • Cu-Coo’s Nest – Langlois, OR

 

  • Current Trends:

    • Increasing Demand: Glamping has gained popularity as a unique and upscale alternative to traditional camping. Travelers are seeking immersive experiences in nature while still enjoying the comfort and amenities of a hotel.

    • Nature-Based Experiences: There is a growing trend of people seeking outdoor adventures and reconnecting with nature. Glamping offers an opportunity to experience natural surroundings while staying in luxurious accommodations.

    • Eco-Friendly and Sustainable Practices: Environmental consciousness is a significant trend in the tourism industry. Glamping operators are incorporating sustainable practices such as using renewable energy sources, implementing waste reduction strategies, and promoting ecotourism principles.

    • Social Media Influence: The rise of social media platforms has contributed to the popularity of glamping. People often share Instagram-worthy pictures and videos of their glamping experiences, which further drives interest and promotes the industry.

    • Natural and Scenic Setting: Southern Oregon is known for its stunning landscapes, including national parks, forests, rivers, and lakes. The region's picturesque surroundings and outdoor recreational opportunities make it an attractive destination for glamping, offering potential for growth in the sector.

    • Tourism and Outdoor Recreation: Southern Oregon attracts tourists seeking outdoor activities such as hiking, fishing, rafting, and exploring natural attractions like Crater Lake National Park and the Rogue River. Glamping can provide a unique and luxurious accommodation option for visitors looking to combine their outdoor adventures with comfortable lodging.

    • Emerging Market: While glamping is gaining popularity globally, the market may still be relatively untapped in some areas. Southern Oregon's glamping market can benefit from being an emerging destination for travelers and tapping into the growing trend of upscale nature-based experiences.

    • Local Demand and Support: Assessing the local demand for glamping is crucial. Analyze factors such as the presence of eco-conscious travelers, interest from nearby urban centers, and support from local authorities and tourism organizations. A positive response from the local community can contribute to the growth potential of glamping in the region.

    • Unique Experiences: Southern Oregon's potential for glamping lies in offering distinctive experiences that stand out from other destinations. Consider incorporating aspects of the region's culture, heritage, and local attractions into glamping offerings to attract and retain customers.

    • Collaboration and Networking: Networking with other tourism stakeholders, such as adventure tour operators, outdoor outfitters, or local event organizers, can help create synergies and enhance the growth potential of glamping in Southern Oregon. Collaborations can lead to unique packages, joint marketing efforts, and increased exposure to a wider customer base.

 

 

  1. Operating Plan

  • Having run a successful, family HVAC business in Minnesota for 20 years, before my retirement, and in the business world for almost 50 years, I am qualified to manage and run this operation.
     

  • The site is located on a 2.3-acre lot on Bly Mountain, in Bonanza, OR.  It is 30 minutes east of Klamath Falls.  It is filled with the native foliage and varieties of pine trees.  To the west is a great mountain view.

  • Bookings will be made online on our website.  Our Facebook page will direct those interested to the website.

  • Payment for the glamping experience will be by credit card only.

  1. MARKETING plan

  • Marketing activities: 

    • In an article by Travel Daily, research conducted by Kampgrounds of America, Inc (KOA), 60% of glampers in North America for the previous 2 years, has been Millennials and Gen Z.  Given that 60% of glamping in this country is millennials and Gen Z, social media such as Facebook and Instagram would be a viable form of marketing. Prospective customers will be guided to our website which will include booking software.

    • Collaboration and networking with other tourism stakeholders, such as glamping and adventure tours operators, outdoor outfitters, or local even organizers can help create synergies and enhance the growth potential of glamping in Southern Oregon.  Collaborations can lead to unique packages, joint marketing efforts, and increase exposure to a wide customer base.

    • Partnerships with Air BnB. Hip Camp, Glamping Hub and The Dyrt, will provide superior exposure in this area.

    • While the revenue is uncertain at this stage, we estimate that if the first site can be booked for 20 nights of the month at $220.00 or more per night, our sales could potentially reach $4,400.00 or more per month.  Expansion to 4 total sites is planned to greatly increase revenue.

  1. CONCLUSION

  • In conclusion, our company aims to create a unique and sustainable glamping experience in the stunning mountains of Southern Oregon. With a commitment to eco-friendly practices, including solar energy and rainwater collection, we provide guests with a luxurious yet environmentally responsible getaway. Our mission is to inspire guests to appreciate and protect the natural environment while enjoying a memorable glamping experience.

 

  • The idea for this venture originated after a recent relocation and acquisition of a 2.3-acre plot on Bly Mountain. Combining our resources, including a bell tent and camping essentials, we decided to establish a glamping site. While the infrastructure is complete, further preparations are underway to ensure readiness for potential customers.

 

  • Our target market includes nature enthusiasts, adventure seekers, and eco-conscious travelers who seek an upscale glamping experience. Our competitive advantage lies in our unique location and commitment to sustainability. By providing flexibility in accommodation and experiences, we aim to appeal to a diverse range of customers.

 

  • We will have a simple operational structure with day-to-day operations handled by me, while my son will contribute periodically for construction and upgrades. To achieve our financial goals, we require a startup capital of $35,000 to cover various expenses, including amenities, website development, and necessary infrastructure.

 

  • While revenue projections are uncertain, based on potential bookings of the 4 sites, 20 nights per month at $220.00 or more per night, we estimate sales to reach $17,600.00 or more per month.

 

  • In the glamping industry, global growth is supported by increasing demand, eco-friendly practices, and technological advancements. Recognizing the local demand, emerging market potential, and unique experiences Southern Oregon offers, we are well-positioned for success. Networking with tourism stakeholders and utilizing online platforms like

  • Site #1 (Actual Photo)Site #1 (Actual Photo)Rendered example of Main Building with top floor apartment (similar to plans).


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