The Self Honeymoon® House

I’ve spent the last 10 years answering a question I didn’t even know I was asking: What does it really mean to come home to yourself?

Not just in theory while consuming content online. Not just in a journal while trying to script out my dream life.

But in the kind of way where everything around you starts to align.

I didn’t find the answer in a product. I found it in a process. And now, I’m turning that process into a place.

INTRODUCING: THE SELF HONEYMOON® HOUSE

This isn’t a retreat. It’s not a content house. It’s not a luxury spa, a wellness brand, or a pop-up experience.

It’s all of it (and none of it) because it’s something new.

The Self Honeymoon® House is the first emotional wellness home built like a sacred blueprint for transformation. Every room, ritual, and experience is designed to help women reset their nervous systems, realign their lives, and return to the woman they were always becoming.

We’re not adding another product to the self-care industry.

We’re building a new standard. One that doesn’t simply sell you healing, but shows you how to live it.

WHY WE NEED THIS NOW

I’ve worked as a coach for the last 10 years, and I've watched brilliant women burn out from trying to hold everything together. They’re reading the books, taking the baths, attending the retreats...the seminars...the brunchess...but still waking up feeling misaligned, unseen, and unworthy.

Since 2020, as a collective, we have learned(and are still struggling to accept that) we don’t need more advice. We need space. Structure. Ceremony. We need an actual home where transformation doesn’t expire when the event ends or the journal closes.

WHAT’S MISSING (AND HOW WE FILL IT)

I’ve been to the wellness retreats. I’ve seen the content houses. I’ve spoken at the empowerment events. I’ve watched women cry in hotel lobbies after “life-changing” weekends because they didn’t know what to do next. And, at every chance I got, I asked them to tell me, what’s missing? My summary:

• Day spas give you a moment of peace—but no path forward. Sure, you leave feeling lighter. But the minute you walk back into your home, you’re back in survival mode. Your nervous system is trying to stay regulated while your roommate leaves dishes in the sink, your phone is full of unread emails, and no one in your life understands the version of you that’s trying to emerge. There’s no system. No structure. No sustained shift. Just a facial and some hope.

• Retreats offer experience—but often not structure or follow-up. You cried. You journaled. You danced barefoot in the desert. You swore things would be different. And then you came back to real life. Bills. Family. Triggers. And suddenly you’re questioning everything you felt. You have no one to follow up with. No plan to carry what you learned into your daily rituals. No guide for the hard days. You’re left with beautiful memories and an even bigger ache for something lasting.

• Airbnbs and studios offer space—but no soul. You rented the pretty space. You brought your vision board, candles, and journals.
  You did the rituals. You tried to create your own healing container. But you still felt like a visitor. Because it wasn’t made for this. There was no emotional design. No energy that held your transformation. It wasn’t built with your healing in mind (just aesthetics to increase their occupancy rate).. And you’re tired of trying to force depth in shallow spaces.

• Events offer inspiration—but no integration. You took notes. You took selfies. You felt inspired. But did you leave with a step-by-step plan? Did anyone hold space for your actual story? Or did you just get handed a tote bag full of samples and told to manifest better? You wanted clarity. What you got was content and soundbites that leave you questioning: how exactly can this help me?.

• Apps offer convenient tools—but no tactile transformation. You downloaded it. Set your goals. You check the boxes. Get the notifications. But your phone can’t hold your hand when you're sobbing on the bathroom floor. It can’t give you the warmth of a room designed to calm your system. It can’t reflect the sacred silence you need to remember who you are. Apps give reminders. But they can’t recreate real presence.

AND THAT’S WHY WE BUILT THIS HOUSE

The Self Honeymoon® House is the answer to everything that’s been missing. It’s the moment of peace plus the path. It’s the experience plus the structure. It’s the space with soul. It’s the inspiration with integration. It’s the app with a personalized strategy to match it. It’s the first immersive healing space designed using a proven transformation system, so when you leave us, you won't have to come back.

THE HOUSE INCLUDES:

Hosted Ritual Retreats: (intimate, customized, and rooted in education + real-life application)

These aren’t your typical wellness retreats where you temporarily escape, cry once, and go home to chaos. Our hosted retreats are designed using the 5-part Self Honeymoon® coaching framework as the backbone. Each retreat includes:

• Pre-arrival assessments to personalize your rituals + curriculum

• Workshops focused on real emotional rewiring—not just inspiration

• 1:1 integration sessions to create your post-retreat game plan

• A full 30-day digital follow-up system with app access, journal tools, and ongoing coaching invitations

This way, you leave with a blueprint for your life. Not just memories.

Corporate Wellness Activations: (values-based, not vanity-based)

Instead of paying for events that look good on LinkedIn but leave employees emotionally depleted, our activations center around:

• Identity Alignment Workshops using Journal Volumes 1–5 to explore internal values, communication patterns, and personal leadership

• Interactive Rituals designed for real stress recovery and creative reset

• Tailored Aftercare Plans with access to our app, virtual resources, and ongoing practice suggestions

This way, your staff leaves more regulated, more aligned, and more committed to themselves and the company.

Private Rentals & Day Passes: (designed for aligned brands and healing creators)

This isn’t just a “book the space” situation—it’s a partnership with purpose. We offer:

• Themed rooms built on the five Self Honeymoon journal categories

• Add-on guided rituals, journal programming, and emotional support systems

• Aligned promotion across our digital platforms for ethical visibility

This way creators + brands walk into a space already infused with intention and walk out knowing they delivered more than an event—they delivered transformation.

Self Honeymoon® Journals & Ritual Kits: (with 5 transformational themes and digital guidance)

These journals are the curriculum that anchors the entire Self Honeymoon® ecosystem. Each one is a 3-month guided coaching program in disguise—and comes with a companion ritual kit to bring the work to life. The five-part Self Honeymoon® Journal Series:

• Volume I: A Guide to Creating Sustainable Self-Care Foundations: Focuses on building daily rituals, nervous system regulation, emotional accountability, boundaries, and foundational healing habits.
  Problem it solves: Burnout, inconsistency, lack of a real self-care system.
  Transformation: Teaches the user how to become their own safe space.

• Volume II: A Guide to Creating Sustainable Wellness Retreat Rituals: Turns retreat concepts into sustainable, at-home lifestyle rituals. Introduces detox cycles, seasonal check-ins, emotional pacing, and sacred reset practices.
  Problem it solves: Retreat highs that don’t last. Overwhelm from re-entry into “real life.”
  Transformation: Gives you an actual plan for continuous personal reset and reflection.

• Volume III: A Guide to Creating Sustainable Authentic Connections: Explores emotional intelligence in relationships, boundaries, communication patterns, and nervous system-based intimacy practices.
  Problem it solves: Isolation, toxic cycles, emotional masking in relationships.
  Transformation: Equips women to lead with self-respect and compassion — and create deeper, safer relationships.

• Volume IV: A Guide to Creating Sustainable Financial Abundance: Blends emotional healing around money, financial literacy, prosperity mindset, career visioning, and values-aligned wealth building.
  Problem it solves: Self-sabotage, scarcity programming, lack of wealth-building systems.
  Transformation: Offers both mindset and tactical steps for generational and energetic abundance.

• Volume V: A Guide to Creating Sustainable Spiritual Evolution and Wisdom: Helps the reader explore their spiritual identity, intuition, surrender practices, and life meaning. Based in self-inquiry, presence, and legacy.
  Problem it solves: Lack of grounding, spiritual bypassing, or disconnection from purpose.
  Transformation: Helps integrate healing into an aligned, whole life with meaning.

Together, these five volumes support every guest, client, and retreat attendee at every stage of their emotional and lifestyle evolution. Each kit includes:

• QR-access rituals and meditations

• Access to exclusive app content

• Ongoing progress tracking and coaching invitations through our AI dashboard

This way women don’t just “journal”—they live differently because they have a proven system guiding them through every phase of healing.

AI App for Daily Ritual Tracking (custom dashboard, aligned recommendations, and a home for your self-work)

Our app is more than a tracker. It’s a personal growth co-pilot. Here’s what it offers:

• Custom ritual recommendations based on your unique season of life

• Progress dashboards to track emotional, spiritual, and behavioral shifts

• Event integration (ask questions, connect with others, get resources during retreats)

• Partner discounts with brands aligned with the Beyond Self-Care Sunday pledge

• Journal prompts, meditations, habit nudges, and post-retreat support plans

It becomes your accountability system, your healing toolkit, and your community hub—all in your pocket. This way your rituals evolve with you, even when life does.

Branded Collaborations & Activations: (replacing eye-rolling influencer marketing with purpose-based selling)

We believe brands should do more than sell—they should serve something bigger. Our collaborations are:

• Tailored to integrate Self Honeymoon teachings into the brand’s messaging

• Designed to feel more like legacy-building than influencer marketing

• Tiered based on contribution, not just cash

• Documented + promoted with intention — every piece of content becomes a case study in ethical co-creation

This way brands become part of a bigger healing narrative—one people trust.

Beyond Self-Care Sunday Movement (creating a global standard for emotionally intelligent wellness)

This is our pledge. Our campaign. Our ecosystem-wide filter. Through Beyond Self-Care Sunday, we:

• Vet brands for emotional impact, not just aesthetic

• Offer workshops and certifications to align their offerings with our integrity model

• Host global summits and content campaigns to re-educate consumers on what real care looks like

• Offer discounts + visibility inside our app for pledge-partners

We aim turn self-care from a trend into a trusted system, globally and ethically.

Women’s Empowerment Events (where you leave with a plan, not a product bag)

These are part TED Talk, part guided workshop, part sacred contract. Here’s what makes them different:

• Every speaker delivers not just inspiration, but integration strategies based on the profile for each attendee

• Attendees participate in guided coaching sessions using our journals

• By the end of the event, every woman walks away with a 30-day or 90-day ritual plan, tailored to her life

• Brands who sponsor are held to our tiered lease structure—no “pay-to-play” exposure without purpose (so you don't spend money hoping to make it back)

This is where women stop performing and start becoming more aligned, all with the support to keep going when they go home.

The Self Honeymoon® House fills these gap with precision. It is built on my proven transformation system GLO™: Guided Lifestyle Optimization, and expands the world of the Self Honeymoon® journal series into a full, embodied, in-person experience.

We are building something bigger than a house. We’re creating a model that can be replicated, licensed, and reimagined in cities across the world. It’s personal development as a lifestyle infrastructure, rather than solely a luxury escape.

And women are ready for it.

WHO’S ON OUR TEAM

This movement is led by O’Shea René—founder, life systems architect, and creator of the Self Honeymoon® Framework. O’Shea is known for helping women:

• Rebuild lives rooted in emotional intelligence and self-trust

• Create sustainable rituals for healing and growth

• Develop identity systems that are grounded, embodied, and powerful

Her journals have already reached thousands of women, earned over 50 five-star reviews, and catalyzed a growing movement of ritual-led, results-driven healing.

MARKET SIZE AND OPPORTUNITY

We are entering a wellness revolution — but the market is hungry for more than products, content, or superficial care.
Consumers are demanding depth, structure, emotional intelligence, and lasting change.

Total Addressable Market (TAM):

• $5.6 trillion global wellness economy (Global Wellness Institute, 2023)

• $1.2 trillion projected value of wellness tourism by 2030

• $156 billion global mental wellness market (with growth in AI + tech-based tools)

• $6 billion in annual revenue from women’s empowerment and coaching events

• $9 billion self-help publishing industry (includes journals, personal development tools)

Consumer Trends:

• 78% of women aged 25–45 say they are actively seeking deeper self-connection

• 3 in 4 wellness consumers report fatigue from surface-level self-care and trend-based wellness

• 82% of Gen Z and Millennials say they’d rather invest in a life-changing experience than another product

The opportunity is massive—and yet no one is offering a ritual-based, emotionally intelligent, systematized healing home that brings all five verticals (retreats, tech, publishing, events, and aligned brand partnerships) into a single, values-rooted experience.

Yes, it’s multiple business models in one (Retreats, Coaching and events, Publishing, Branded partnerships, Tech, Ethical consumer marketplaces)

But this is not a bunch of scattered ideas under one roof—it’s a layered, interlocking ecosystem built around a single customer journey:

This is a category-defining concept.

Just like Peloton redefined home fitness, Goop redefined editorial wellness, and Airbnb redefined hospitality, Self Honeymoon® is redefining what wellness infrastructure can be. In five years, this won’t be unusual—it will be the standard. Each vertical can be monetized separately—but grows stronger together:

• Journals feed the retreats

• Retreats feed the app

• App sustains transformation

• Transformation creates brand loyalty

• Brands want access to that loyalty

• Brand partnerships feed the events

• Events increase journal + product sales

• Everything feeds the mission and long-term licensing model

Our IP is replicable and licenseable.

Our 5-part Self Honeymoon® Journal Series isn’t just a product—it’s a protected curriculum that can be:

• Licensed to wellness coaches, retreat leaders and therapists

• Licensed to boutique hotel chains, mental health organizations, schools and universities

• Used in corporate coaching + DEI/wellness programming

• Duplicated in new cities

• Converted into digital subscription programs

• Featured as a branded experience by major hospitality or DTC wellness brands

We don’t have to create new material each quarter—we just modularize and repurpose our existing IP.

BUILT FOR LONG-TERM LICENSED SCALING

Once Phase One proves successful, we scale not through capital-intensive growth — but via a license-based model, where:

• Retreat hosts can launch their own Self Honeymoon® sanctuaries

• Therapists and wellness facilitators can embed our framework into their practice

• Brands and boutique hotels can install Self Honeymoon® Rooms in their properties

• Each licensee gets support, curriculum, and tools — but they fund and operate their own house

This means exponential growth — without exponential risk.

WHY WE’RE RAISING $100,000—AND EXACTLY HOW IT WILL BE USED

We’re raising $100,000 to fund Phase One of The Self Honeymoon® House—the first emotional wellness home where women don’t just retreat… they rebuild. This is the foundational round to bring our vision to life in real, tangible form. A proof-of-concept that can scale across cities, digital platforms, and licensing opportunities for years to come.

PHASE ONE: PURPOSE & PRIORITIES

This round is about turning our existing intellectual property, tested journals, and proven framework into a living, breathing space—one that holds the rituals, retreats, and systems we’ve spent years designing.

• Proof of concept for future investors + press

• Physical location to host the first 3-month retreat series + brand experiences

• Content and marketing materials to support future licensing deals

• Live use of the Self Honeymoon® system in real-time — showing the effectiveness of the journals + app together

• App + Retreat integration that sets the stage for a high-value, recurring revenue model

WHY START HERE?

Because the experience is the differentiator—and once women walk through this house, they’ll never want to return to shallow self-care again. This house is:

• The container for everything we’ve created

• The launchpad for everything we’re scaling

• The prototype for a model we will replicate, license, and evolve

We are not buying a sprawling estate or taking on massive real estate liabilities out the gate. Instead:

• We’re starting with a lean, curated space (leased or short-term rental)

• Optimized for retreats, content production, and ritual testing

• Built to generate immediate ROI through events + rentals

• Supported by digital products and virtual offerings (which have 80–90% profit margins)

So, if the physical house becomes a liability, the ecosystem remains intact. We pivot to partner-hosted events and digital-first experiences—with the same content, same rituals, and no operational pause.

HOW WE MINIMIZE RISK AND MAXIMIZE RESILIENCE (the risk is distributed—not dependent on one channel)

Unlike traditional startups that hinge on a single product, trend, or platform, The Self Honeymoon® House is designed as an ecosystem. We’re intentionally building the brand on interlocking systems that:

• Feed each other

• Diversify revenue

• Reduce dependency

• Adapt to market shifts

• And most importantly: maintain mission integrity even under financial pressure

In a nutshell, here’s exactly how we de-risk the model:

• If events slow down, journals sell. 

• If app retention dips, retreats re-engage users.

• If publishing slows, AI engagement rises.

• If physical space hits a wall, we license to other wellness leaders with minimal overhead.

We’re not dependent on trends or algorithms. We’re building a resilient ecosystem.

BRANDS SUBSIDIZE THE EXPERIENCE THROUGH:

• Tiered partnerships for aligned wellness brands, corporate groups, and creators

• Sliding-scale leasing models for sponsored rooms, pop-ups, and brand activations

• Co-branded ritual kits and media (with low cost, high exposure)

We ensure that operational costs are shared—not shouldered solely by customer sales. So, instead of hoping to sell 100 retreat spots, we lease a space to 5 aligned creators at a fraction of the price and let their audiences bring additional revenue and reach.

WE DON’T DEPEND ON SOCIAL MEDIA ALGORITHMS

This is not a brand that needs to go viral to survive.

• The journals sell through word-of-mouth, referrals, and partnerships

• The app is built around utility, not virality—people use it because it works

• The retreats and events are intimate by design—we don’t need hundreds to win

• Our partnerships and licensing model are scalable without audience dependency

Our customers don’t come to us for trends. They come to us because nothing else gave them a real plan.