Self-Care: Launching a Holistic Wellness Brand
Support our journey to create self-care tools and resources that promote well-being and personal growth.
Project Description
Empower Self-Care: A Movement for Wellness and Growth
My name is Caitlin Johnson and I’m on a mission to help busy, overwhelmed adults take control of their well-being through practical self-care tools and resources. Life can get chaotic, and finding time for self-care often takes a backseat—but it shouldn’t.
That’s why I’m launching Post Pressure, a self-care brand focused on making self-care easy, accessible, and sustainable.
Many adults struggle with burnout, stress, and lack of direction when it comes to self-care and productivity. With the pressures of work, finances, and responsibilities, there’s little time or guidance on how to prioritize mental and emotional well-being.
The self-care industry is booming, valued at over $13 billion globally, with millions seeking tools to help them manage stress and improve their daily lives. Guided planners, journals, and digital self-care products are in high demand, and this market continues to grow as more people recognize the importance of mental well-being.
Our Solution
With Post Pressure I’m creating:
✔️ A Self-Care Planner & Journal – Thoughtfully designed with guided prompts, affirmations, and routines to help people form sustainable self-care habits.
✔️ A Practical Adulting Manual – A no-nonsense guide to finances, productivity, and self-improvement, helping people take control of their lives.
✔️ A Podcast & Video Series – Offering relatable advice on self-care, personal growth, and adulting, reaching a broader audience.
✔️ Creative Self-Care Products – Custom Cricut designs, affirmation cards, and digital resources to keep people inspired and motivated.
Why We Need Funding
I have the experience, the tools, and the passion—now I need your support to bring this vision to life! Funding will help with:
📌 Production & Manufacturing – Printing high-quality planners and journals.
📌 Marketing & Outreach – Reaching the right audience through social media, ads, and content creation.
📌 Podcast & Video Development – Professional editing, hosting, and promotion.
📌 Expanding Digital Products – Creating downloadable resources for self-care and organization.
As a multi-talented creator with experience in planning, budgeting, organizing, and content creation. My husband, a talented music producer, is also part of this project, helping with audio production for the podcast and videos. Together, we’re building a self-care movement that makes wellness practical and accessible.
Thank You for Your Support!
Every contribution, big or small, helps make this dream a reality. By backing this campaign, you’re not just supporting a business—you’re helping create resources that empower people to live healthier, happier lives.
Join me in making self-care a priority. Back this campaign today, and let’s build something incredible together! 💜
Updates
The Campaign FAQs
Frequently Asked Questions:
1. What is this campaign about?
This campaign is dedicated to launching a self-care brand that helps busy adults prioritize their well-being through planners, journals, digital tools, and guided resources. I’m creating products that make self-care and personal growth practical, accessible, and sustainable.
2. What problem are you solving?
Many people struggle with burnout, stress, and lack of direction when it comes to self-care and productivity. With busy lives and overwhelming responsibilities, it’s hard to develop sustainable self-care habits. My products provide structured, easy-to-follow tools to help people take control of their well-being.
3. What will the funds be used for?
All funds raised will go directly into:
Production Costs – Printing self-care planners and journals.
Marketing & Outreach – Growing an audience through social media, ads, and collaborations.
Podcast & Video Development – Equipment, editing, and platform costs.
Expanding Digital Products – Creating more tools and resources.
4. What rewards do backers get?
Backers will receive exclusive early access to the self-care planner and journal, digital downloads, behind-the-scenes content, and personalized thank-you messages. Higher-tier backers will also get custom-designed self-care products and shoutouts in our podcast and videos!
5. When will the products be available?
I expect to begin production shortly after reaching my funding goal. Digital rewards will be available within a few weeks after the campaign ends, and physical products will be shipped within 2-3 months. Regular updates will be provided to keep backers informed!
6. Why should I support this campaign?
By supporting this campaign, you’re helping build a movement that makes self-care practical and accessible. You’re investing in tools that can help people take control of their mental, emotional, and financial well-being—and you’ll be among the first to experience these transformational resources!
7. What if I can’t contribute financially?
That’s okay! You can still help by sharing this campaign with your friends, family, and social networks. Every share helps spread the word and brings us closer to making this vision a reality.
8. Can I purchase the products later if I don’t back the campaign?
Yes! After the campaign, products will be available for purchase. However, backers will receive exclusive early access, special discounts, and bonus rewards that won’t be available later.
9. What happens if you don’t reach the funding goal?
If we don’t reach our full goal, I will still work to launch the products, but at a smaller scale. Your support will help determine how quickly and effectively I can bring this vision to life!
10. How do I stay updated on the project?
I’ll be posting regular updates on this campaign page and my social media accounts. Backers will also receive exclusive behind-the-scenes content and progress updates!
Just Because I Care
Rewards
Just Because I Care