Resilience Rising

Our Mission

Our mission is to provide simple, uncomplicated and comprehensive marketing solutions that cater to the unique needs of matured individuals in business, enabling them to achieve work-life balance, remove pain points, and unlock their true potential.

Describe the problem you are solving.

1. Lack of Time: Many mature individuals have numerous responsibilities, such as taking care of their children, parents, or siblings, which leaves them with limited time to focus on marketing and brand management. Oak Marketing & Brand Management provides services that are done-for-them, allowing these individuals to save time and prioritize other important aspects of their lives.

2. Desire for Work-Life Balance: The target audience desires a balance between their personal and professional lives. Oak Marketing & Brand Management understands this need and offers marketing services that can alleviate the burden of managing their brand while allowing them to enjoy their personal time.

3. Lack of Marketing Expertise: Not everyone has the knowledge or expertise to effectively market their products or services. Oak Marketing & Brand Management steps in to provide professional marketing services, leveraging their expertise in the field to help clients achieve their desired marketing goals.

4. Pain Points Removal: The target audience is looking for solutions that can remove their pain points and take them closer to their desired state. Oak Marketing & Brand Management focuses on identifying these pain points and tailors their marketing strategies to address them, helping clients overcome challenges and achieve their desired outcomes.

What is the market size/opportunity?

With the Digital Advertising market projected to grow at a rate of 6.97% from 2024 to 2028, reaching a market volume of US$820.7 million in 2028, there is a clear indication of an expanding space for digital marketing initiatives.

Additionally, the surge in Qatar's e-commerce industry, which is expected to leap from QAR 4.7 billion (US$1.3 billion) to QAR 12 billion (US$3.2 billion) by 2022, underscores a broader digital transformation. This transformation is likely to fuel the demand for comprehensive marketing services, including digital marketing, SEO, content creation, social media management, and online advertising.

Marketing agencies positioned to leverage these trends can tap into a variety of sectors. They can offer services that help businesses enhance their online presence, reach targeted audiences through digital ads, and capitalize on the e-commerce boom. Furthermore, with major infrastructure projects and significant government procurements, agencies specializing in B2B marketing, event marketing, and public relations could also find substantial opportunities.

What is your company/product about and how does it solve the problem? 

We provide simple, uncomplicated and comprehensive marketing solutions that cater to the unique needs of matured individuals in business, enabling them to achieve work-life balance, remove pain points, and unlock their true potential.

We focus on the specific needs and desires of mature individuals in business. By offering personalized, done-for-them marketing services, our brand positions itself as a trusted partner that understands the unique challenges and responsibilities faced by this target audience, consisting of matured individuals in business and life, who desire a solution that would alleviate their pain points and allow them to focus on what mattered most to them. . This emphasis on customization and understanding sets Oak Marketing & Brand Management apart from generic marketing agencies. Oak Marketing & Brand Management is the go-to partner for those seeking marketing services done-for-them, enabling them to achieve their business goals without sacrificing their personal well-being.

Why are you uniquely qualified?

1. Tailored Solutions: Oak Marketing & Brand Management provides personalized marketing services specifically designed for individuals who are matured in business and life. This ensures that each client's unique needs and goals are met with a customized approach. 

2. Done-for-You Approach: Unlike other marketing agencies, Oak Marketing & Brand Management takes care of all the marketing tasks, allowing your target audience to focus on their other responsibilities, such as their families or personal lives. This convenience and ease of use will greatly appeal to busy individuals. 

3. Work-Life Balance: Oak Marketing & Brand Management understands the importance of work-life balance. By outsourcing their marketing needs to our company, our clients can have more time to spend with their loved ones and pursue their personal interests while still achieving their business goals. 

4. Value-Driven Approach: Oak Marketing & Brand Management focuses on delivering services that add significant value to our clients, helping them overcome their pain points and reach their desired state. By emphasizing the value they will receive in return for their investment, we attract customers who are willing and able to pay for the results they desire.

Why are you seeking funding and how will you spend the funding?

I'm reaching out for funding to be the vital spark that reignites the engine of Oak Marketing during a challenging yet hopeful time. The truth is, while we've celebrated hard-earned victories, we've also been weathering a storm that has left our resources stretched thin.

Securing this funding is about more than just keeping the lights on. It's about nurturing the growth of mature business owners who've placed their trust in us to help them succeed. Your support will directly replenish our working capital, ensuring that we have the means to continue offering top-tier marketing services without compromise.

But it's not just about sustaining our current operations. We have our eyes set on the horizon, ready to expand our reach and refine our services. That means investing in cutting-edge tools and technologies that keep us ahead of the curve and training programs that ensure our team remains at the pinnacle of marketing expertise.

A portion of the funds will also go towards marketing our own brand, because we believe in practicing what we preach. By enhancing our visibility, we can attract more clients who can benefit from our blend of professional excellence and personal care.

Lastly, we're dedicated to maintaining a cadre of talented professionals. This funding will help us ensure our team is fairly compensated, fostering a work environment where creativity and commitment to client success are paramount.

In essence, your support is the lifeline that will enable us to continue making a meaningful impact in the lives of business owners, our community, and beyond. With your help, Oak Marketing won't just survive; it will thrive, and so will the many businesses that count on our expertise and passion.

Who is on your team?

2 full-time staff (including myself) - I recently had to let go of 2 full-time staff due to economic downturn. 

4 B2B freelance/back-office service providers.

How would this grant impact your business?

This grant would be a beacon of transformation for Oak Marketing and Brand Management. It's not just capital; it's the catalyst that will propel us to new heights, enabling us to weave resilience into the very fabric of our services. With this grant, our business will not just survive but thrive, blossoming into a sanctuary for matured business owners who yearn for growth without sacrificing their well-being. The impact will be threefold: First, it will replenish our working capital, ensuring that our commitment to our clients remains steadfast and our solutions, innovative. Second, it will allow us to expand our reach, to touch more lives, and to guide more businesses towards sustainable success. Finally, it will afford me the peace of mind necessary to lead with focus and creativity, knowing my own financial obligations are met, and I can pour my full passion into the business. This grant is the key to unlocking a future where Oak Marketing stands as a paragon of balance and growth, where we can all – myself, my team, and the businesses we serve – look forward to each new day with confidence and excitement.

Please tell us your entrepreneurship journey in 300 words or less

In the spring of 2021, amidst the uncertainty of a global pandemic, I embarked on a transformative journey – the birth of Oak Marketing and Brand Management. After two enriching decades of serving startups and small businesses, the approach of my 50th birthday ignited a fierce determination within me to carve my own path. My vision was clear: to empower matured business owners to scale their enterprises while nurturing a harmonious work-life balance that allowed them the freedom to savor life's pleasures without sacrificing their entrepreneurial dreams. The road to establishing Oak Marketing, however, was anything but smooth. With a steadfast commitment to self-funding, I steered my fledgling agency through the turbulent waters of financial strain. A deeply personal ordeal further tested my resolve when I made the heart-wrenching decision to leave an abusive marriage. The aftermath was a stark increase in financial responsibilities, from securing safe housing to supporting my two children through their university and high school education. Each expense chipped away at the working capital I so carefully cultivated for my business. Today, as I stand at a critical juncture, my entrepreneurial spirit remains unshaken. I am seeking a grant, not merely as a financial lifeline but as a catalyst for growth. This grant represents more than monetary support; it is a testament to the resilience that has defined my journey – a journey marked by personal sacrifices, tireless dedication, and an unwavering commitment to the success of business owners who entrust their dreams to Oak Marketing. With this support, I am poised to soar, to turn the challenges faced into milestones achieved, and to continue writing the inspiring story of Oak Marketing and Brand Management.

Is there anything you think we should know, success story to share, challenge to share, big win you are proud of?

This year, we celebrated a milestone at Oak Marketing, securing a retainership that brought in a steady monthly revenue of around $7,000. In the grand scheme of things, it might not seem like a fortune, but for us, it was monumental—a tangible affirmation of our resilience and unwavering dedication over the years. But our triumph soon faced a test. The waves of challenge crashed down when one of our clients, whose demand for services that stretched beyond our scope, decided to cancel their retainership. The news hit me both personally and financially, as our monthly revenue took a significant dip. It felt like the rug had been pulled out from under us. Just as I was grappling with this setback, another blow came. A major client, caught in the throes of the economic squeeze affecting businesses across Qatar, renegotiated their contract to a lower rate. They were struggling with loan repayments and delayed project payments, and as a result, our monthly retainer shrank to less than $3,000. The harsh reality of our reduced income meant making one of the toughest decisions a founder has to face—I had to release two valued members of our team. It was a heartbreaking moment, but necessary to keep the company afloat. Every entrepreneur dreams of scaling up, not scaling back, and this felt like a retreat. Yet, even in the face of these adversities, my resolve has not wavered. These are the trials that test and ultimately strengthen our spirit. And so, we press on, fueled by passion and the belief that every challenge is but a prelude to a greater victory.

To our incredible backers,

From the bottom of my heart, thank you. Your support has reached us not just as a contribution, but as a profound gesture of belief in our mission and in the spirit of entrepreneurship. In a world brimming with choices, you chose to invest your trust—and resources—in Oak Marketing, and for that, we are immensely grateful.

Each contribution is a brick in the foundation of a dream that extends far beyond the walls of our agency. It's about creating a community where businesses flourish and where work-life balance isn't just an ideal, but a reality we help craft every day.

Your backing has given us more than funds; it has provided us with the encouragement to push forward, even when the path seems daunting. You have become part of our story, a narrative woven with resilience, growth, and the shared success of every business owner we have the privilege to serve.

Please know that your support is not just a fleeting transaction. It is an enduring partnership. As we move ahead, we carry with us not only your financial contributions but the spirit of unity and the collective hope for a future where together, we can watch the seeds of your generosity blossom into lasting impact.

Thank you for being the catalyst for change, for growth, and for the continued success of Oak Marketing. We are more than just a team and our backers; we are a family, growing stronger together.

With deep appreciation and respect,

Tolu Olajide

Founder, Oak Marketing & Brand Management