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A Place for HER: Shop CNK

Join us as we build the only Black-owned, woman-focused experiential sneaker boutique in the US.

$2,035
pledged of$55,000 goal
16
49Days Left
Fund it
Campaign Ends on April 15, 2024

Project Description

What does service, building community, and opportunity look like for you? For us, it all starts from the sole.

 

Over the last seven years, CNK (which is short for "Chicks N Kicks"), has grown from a small blog to a media company that has become a beacon for women across all facets of the sneaker and streetwear industry.  In this short time, CNKDaily.com has become a trusted voice with both consumers and brands to provide much-needed representation for Her.  Our years of experience have also shown us a glaring gap for women in both shopping experiences and retail ownership in the boutique sneaker space.

 

Since 2015, we've seen the US sneaker market boast $22.3 Billion in annual sales in 2022 with women accounting for 36.9% of the consumer market share yet, she remains underserved in community retail spaces.

 

Let us be clear: there are only four woman-owned DTC sneaker boutiques in the United States and none of them cater exclusively to the female consumer.  We hope to change that.

 

Shop CNK Flagship - Dallas, 2024

 

Now, we're addressing that gap by expanding our presence from online to in real life with Shop CNK - the first Black-woman-owned and Woman-focused experiential retail concept in the United States.  

 

For far too long, women-identifying consumers have been missing a retail space to call their own.  Shop CNK will be a physical space designed to bring everything we've built online under one roof with our flagship store in Dallas, Texas.

 

Dedicated mood board of our Shop CNK retail concept with open shopping experiences and lofted community spaces.

 

#WelcometotheSneakHERhood isn't just a tagline. It is a call to action, a recognition of what's missing, and an open invitation to help us change the game at a high level.  

 

What's our Superpower?  Community building, establishing customer loyalty through service, and curating space that merges hospitality, tech, and product equity.  

 

Our existing reach through our media platform makes our Dallas location a prime place to serve Her.

 

For us, Shop CNK is a safe and priority space for HER, a welcome space for him, and a community space for all rooted in these key elements:

 

  • Experience

Unlike existing boutique partners in the US, Shop CNK's primary focus is crafting a shopping experience for all facets of HER.  Our goal is to build out a retail safe space that ensures she receives priority access to product, engages in community and brand-backed IRL activations, and shops with ease thanks to tech-infused (and body-positive) displays.

 

  • Inclusivity 

While traditional spaces have elevated an air of exclusion, Shop CNK is very much a "you CAN sit with us" space.  And while women-identifying consumers will receive priority access, we don't believe that men are the enemy.  Quite the opposite.  Our community doors are open to all who want to engage and amplify in our spaces.

 

  • Service

The foundation of both our existing media company and Shop CNK is rooted in service and building impact through the community.  We plan to continue that within our Shop CNK Flagship in the following ways:

 

  • Community work areas + wifi.

  • Monthly events.
  • Dedicated space for local vendors.
  • Texas-based, woman-owned, and POC-led small brands in stock.
  • Direct work with community leaders + non-profits.
Our Shop CNK Co-Founders, Channing Beumer and Cassidy Edwards.

Our community of creators, collaborators, and consumers have followed and supported us because we, through our online platform, we've offered a level of service and personalization that has cultivated a level of loyalty.  We hope to translate that unwavering support into an experience that is unavailable in Dallas' current landscape of retail boutiques and big-box stores. With this expanded multi-touchpoint model for Shop CNK, each stream of business flows organically from our media company directly to our brick-and-mortar. 

Our founders Channing Beumer and Cassidy Edwards bring over 35 years of combined experience in marketing, digital strategy, HR, DEI, operations, compliance, and employee development.  Plus, we're two women who have been collecting kicks since free lunch.  We know the market because we are the market and we're ready to create the space for generations to come.

A quick look at our non-profit mentoring program, PowHER Forward.  We hope to further develop this program for young girls in our community through our retail location in 2024.

We need your help to create opportunities through our new concept. We are raising this first round of "virtual friends and family funding" to help fund our build-out and add to our team because people are key to making dreams a reality!

We’re also currently seeking brand partners who are just as excited about this opportunity as we are.  Shop CNK's Dallas flagship will be unlike anything else in the country, and we’re eager to bring brands along for this incredible journey.

If you are interested in becoming a Shop CNK brand partner, please reach out to Channing at [email protected] for additional information, metrics, and more.

Thank you so much for supporting our vision for Shop CNK!

 

Updates

The Campaign FAQs

Get the FAQs:

Why are we raising funds? 

We are raising funds to help in securing our buildout, architects, contractors, and applicable permitting.  We'll also be applying funds to help sustain and grow our team.  The sustainability of our Shop CNK team is integral to preparing us for our next phase and helping our brand grow.

Is this all the funding you need?

No, this is the official kickoff of our total raise! We chose to start with a friend and family crowdfund because we know we're nothing without our community and we hope you'll be as excited as we are for what is to come! 

We’re also currently seeking investors and brand partners for our equity investment round who align with our values and who are excited to serve women in sneakers in a tangible way. Shop CNK's flagship retail location will be unlike anything else in Dallas and we’re eager to bring brands along for this incredible journey.

 

 

 

Brenton Black
01/17/2024
Shop CNK Sticker Pack!
$25
Melissa Kimble
01/17/2024
#SneakHERhood Key Chain + Sticker Pack
$50
Danielle Marshall
01/08/2024
Shop CNK Triple D Flagship Tee.
$100
AW
12/30/2023
Monetary Contribution
$350
Reshina Warren
12/29/2023
Shop CNK Triple D Flagship Tee.
$100
lindsey
12/29/2023
Social Thank You!
$10
Amanda Wicks
12/19/2023
Limited Tote + Name on Flagship Artwork.
$300
Essie Golden
12/11/2023
Shop CNK Triple D Flagship Tee.
$100
Tori Shalea
12/11/2023
Shop CNK Triple D Flagship Tee.
$100
Kristin Diaz
12/10/2023
Shop CNK Sticker Pack!
$25
Monetary Contribution

Just Because I Care

2 Supporters
Select this reward
10.00 USD
Social Thank You!

Digital thank you + virtual wallpaper to show your support on social! 

We're so grateful for your contribution! :)

199 Left
1 Supporter
Select this reward
25.00 USD
Shop CNK Sticker Pack!

Enjoy exclusive CNK stickers for your laptop, notebook, or phone case!

222 Left
3 Supporters
Select this reward
50.00 USD
#SneakHERhood Key Chain + Sticker Pack

Unlock this nod to our forthcoming retail location with a limited “Welcome to the #SneakHERhood” keychain + our Shop CNK Sticker Pack.

148 Left
2 Supporters
Select this reward
100.00 USD
Shop CNK Triple D Flagship Tee.

Be a part of our crew with our exclusive Shop CNK "Triple D" Flagship tee designed by Brittany Peters. This exclusive tee will never be sold in shop and will only be available for our amazing supporters during this campaign.

144 Left
6 Supporters
Select this reward
300.00 USD
Limited Tote + Name on Flagship Artwork.

We're so excited to partner with Footwear Designer and CNK homegirl, Kimmiski Adams, on this one-of-a-kind Shop CNK tote designed exclusively for our campaign.  Those who donate in this tier will also receive our Limited Edition CNK Tee listed above!

In addition, all who contribute donations of $300 and above will have their name on a special art piece, designed by Kimmiski, that will permanently hang in our Dallas Flagship location. 

59 Left
1 Supporter
Select this reward
500.00 USD
Print + Tote + Kicks&Fros Cleaner

Your wall needs this 11" x 14" print by artist Ray Symone Holmes! We're also throwing in a limited edition tote designed by Kimmiski Adams as well as a sneaker cleaning kit from Kicks & Fros!

Fine print: print ships flat and unframed.

24 Left
1 Supporter
Select this reward
1,000.00 USD
Shop CNK Gift Basket Assortment

Our mission with Shop CNK doesn’t stop at kicks. 

This Shop CNK gift basket is filled with goodies from vendors we love that you’ll find on our shelves when you come visit us online or in person. 

Shop CNK Gift Basket Assortment:

  • Soap Bar from Cactus Beauty Bar
  • Limited Edition Tote
  • Limited Triple D Tee
  • Sticker Pack
  • #SneakHERhood Keychain
  • Sneaker Cleaning Kit or Journal (depending on availability)
  • Inclusive Randomness Button Starter Pack
  • Shop CNK Dad Hat
  • Sneaker Snob Sweatshirt
10 Left
0 Supporters
Select this reward
3,000.00 USD
In-Store Private Shopping Experience

Join us for a private  shopping experience in our new space after we open. A special Shop CNK gift pack comes with your purchase  full of exclusive goodies! Guests also receive a $200 Shop CNK Gift Card.

Here's what you get:

* 2 Guests

* 2-hour private shopping experience after our doors open in 2024.

* Exclusive Gift Pack per Guest

*$200 Shop CNK Gift Card.

Note: Subject to holiday blackout dates and availability.

3 Left
0 Supporters
Select this reward
5,000.00 USD
Pre-Opening Special Preview

Join us for a private shopping preview with Shop CNK Founder, Channing Beumer! You'll see our space before anyone else!

Stay in our Flagship city of Dallas, Texas with one night of hotel on us, plus, a Shop CNK gift card for $500!

Here's what you'll get:

* 2 Guests

* One night, Dallas Hotel

* Exclusive Gift Pack per Guest

*​ ​$500 Shop CNK Gift Card

Fine Print: Subject to holiday blackout dates and availability.

2 Left
0 Supporters
Select this reward

About the Entrepreneur

Irving, TX
Created 1 Campaign
Lifestyle

Rewards

Monetary Contribution

Just Because I Care

2 Supporters
Select this reward
10.00 USD
Social Thank You!

Digital thank you + virtual wallpaper to show your support on social! 

We're so grateful for your contribution! :)

199 Left
1 Supporter
Select this reward
25.00 USD
Shop CNK Sticker Pack!

Enjoy exclusive CNK stickers for your laptop, notebook, or phone case!

222 Left
3 Supporters
Select this reward
50.00 USD
#SneakHERhood Key Chain + Sticker Pack

Unlock this nod to our forthcoming retail location with a limited “Welcome to the #SneakHERhood” keychain + our Shop CNK Sticker Pack.

148 Left
2 Supporters
Select this reward
100.00 USD
Shop CNK Triple D Flagship Tee.

Be a part of our crew with our exclusive Shop CNK "Triple D" Flagship tee designed by Brittany Peters. This exclusive tee will never be sold in shop and will only be available for our amazing supporters during this campaign.

144 Left
6 Supporters
Select this reward
300.00 USD
Limited Tote + Name on Flagship Artwork.

We're so excited to partner with Footwear Designer and CNK homegirl, Kimmiski Adams, on this one-of-a-kind Shop CNK tote designed exclusively for our campaign.  Those who donate in this tier will also receive our Limited Edition CNK Tee listed above!

In addition, all who contribute donations of $300 and above will have their name on a special art piece, designed by Kimmiski, that will permanently hang in our Dallas Flagship location. 

59 Left
1 Supporter
Select this reward
500.00 USD
Print + Tote + Kicks&Fros Cleaner

Your wall needs this 11" x 14" print by artist Ray Symone Holmes! We're also throwing in a limited edition tote designed by Kimmiski Adams as well as a sneaker cleaning kit from Kicks & Fros!

Fine print: print ships flat and unframed.

24 Left
1 Supporter
Select this reward
1,000.00 USD
Shop CNK Gift Basket Assortment

Our mission with Shop CNK doesn’t stop at kicks. 

This Shop CNK gift basket is filled with goodies from vendors we love that you’ll find on our shelves when you come visit us online or in person. 

Shop CNK Gift Basket Assortment:

  • Soap Bar from Cactus Beauty Bar
  • Limited Edition Tote
  • Limited Triple D Tee
  • Sticker Pack
  • #SneakHERhood Keychain
  • Sneaker Cleaning Kit or Journal (depending on availability)
  • Inclusive Randomness Button Starter Pack
  • Shop CNK Dad Hat
  • Sneaker Snob Sweatshirt
10 Left
0 Supporters
Select this reward
3,000.00 USD
In-Store Private Shopping Experience

Join us for a private  shopping experience in our new space after we open. A special Shop CNK gift pack comes with your purchase  full of exclusive goodies! Guests also receive a $200 Shop CNK Gift Card.

Here's what you get:

* 2 Guests

* 2-hour private shopping experience after our doors open in 2024.

* Exclusive Gift Pack per Guest

*$200 Shop CNK Gift Card.

Note: Subject to holiday blackout dates and availability.

3 Left
0 Supporters
Select this reward
5,000.00 USD
Pre-Opening Special Preview

Join us for a private shopping preview with Shop CNK Founder, Channing Beumer! You'll see our space before anyone else!

Stay in our Flagship city of Dallas, Texas with one night of hotel on us, plus, a Shop CNK gift card for $500!

Here's what you'll get:

* 2 Guests

* One night, Dallas Hotel

* Exclusive Gift Pack per Guest

*​ ​$500 Shop CNK Gift Card

Fine Print: Subject to holiday blackout dates and availability.

2 Left
0 Supporters
Select this reward