PERDÓN®PASS: Find connection through well-being

Loneliness among young adults is on the rise and shows no signs of stopping.

Feeling lonely. One of the biggest problems to address in the 21th century. But no one wants to join a loneliness group. No one wants to admit that their deepest desire is unmatched connection.

The problem.

Girls between their 20’, 30’ & 40’ are feeling more alone than ever. They probably won’t admit it (neither would I). Bumble friends. Partying as much as possible. Online communities. Nothing makes it feel alright.

The solution.

Back to In-Person. Back to connection.

Space to connect. Not one day at a random event. Every Monday, Tuesday, as many times as you want per week. And, of course, future is wellness or is not future.

A space to find wellness classes (yoga & pilates) for you to connect with yourself and other girls just like you.

Timing.

• Loneliness among young adults is rising steadily with no signs of stopping.

• As well as interest for yoga and pilates.

• Addressing loneliness aligns with the values of yoga and pilates, creating a strong emotional appeal for users.

• Technology adoption in wellness is growing, with users expecting seamless booking, payment, and discovery experiences via online platforms.

• Gen z & millennials more used than ever to online booked classes & events.

• Lead capture on loneliness solutions is mainly organic due to its high demand.

• People seek more than just fitness in wellness: they seek connection and purpose.

• Yoga & pilates teachers with potential but in need of help reaching new students.

• Many existing platforms prioritize gyms and studios, leaving independent instructors underrepresented. A gap exists in supporting instructors making connections with new students.

Our data.

Our year of messing around in the wellness girls world gave us some interesting data. Key points 2025 & future:

• Wellness content emphasizing balance and flexibility—integrating activities like social outings—generates the highest engagement.

• Content focused on building connections and friendships performs exceptionally well, driving engagement and community growth.

• Growing interest in group-based solutions for meeting new people and forming friendships, especially in big cities.

• A noticeable shift from online to offline experiences highlights the demand for more personal and direct connections.

• Yoga and pilates are equally appealing, especially when framed as relaxed, social events with opportunities to connect afterward.

The proposal.

While yoga and pilates is often presented as an individual practice, its true power lies in the connections it fosters. The shared breath, the silent understanding or the post-class chats that turn into real friendships. But here’s the catch—outside structured studio memberships or online classes, there is no real space dedicated to making these connections happen organically. That’s what PERDÓN®PASS provides: a marketplace for in-person yoga and pilates classes that goes beyond fitness—where finding a class means finding a community.

A space where you can discover sessions tailored to your schedule, your vibe, and your need for connection. A place where teachers gain visibility and independence, while students find more than just a workout—they find people who get them.

In a world where we’ve all been starved of real connection, we don’t just need wellness, we need wellness together.

At the same time, we aim to empower instructors with an intuitive platform to publish their classes, attract new students, and manage their schedules effortlessly. Teachers gain visibility, flexibility, and ac

cess to a growing community of users eager to connect. By simplifying the logistics, we enable them to focus on what they do best: delivering transformative wellness experiences and fostering long-term engagement and loyalty among users.

The competitors.

Wait. If I want to book a fitness class I already use classpass. Why would I use yours?

You are totally right. If you want to book a fitness class. But we both know you don’t want that. You want to join a fitness class and hope there is a chance you meet another girl who hopes the same as you do.

The team.

Let’s be real here. We love practicing yoga. It's our way of connecting with ourselves. Full mind, body & soul. Literally the perfect practice. But what we love the most is connection. And for sure when we have felt more lost has been when there has been a lack of it. In any direction. 

We are 24 years old based in Barcelona and we experienced Covid days in our uni years (yes, tough times) and we saw how the online ecosystems harmed us so badly that in person connections felt like super special events.

Trying to make new connections as a young woman in a big city, we found each other to find out that finding a class meant finding community.

Key players.

Instructors are at the core, bringing their expertise and personal approach to create especial and engaging classes. We provide teachers the visibility they often struggle to achieve. This fills their schedules boosting their earnings. By simplifying the logistics and providing access to a growing community, we empower teachers to focus on what they love most—sharing their passion, building meaningful connections, and growing their practice with ease and flexibility.

Studios are essential for making our vision of in-person solutions a reality. They provide the physical environment needed to host high-quality, face-to-face wellness experiences that go beyond a simple workout. This allows studios to unlock the potential of underutilized time slots,  maximize their resources, generate additional revenue, and keep their spaces active and vibrant throughout the day.

Reality check: our metrics so far

• 1.875 Girls in our database (spain based)
• +400 Girls (120 Barcelona/280 Madrid) in our community group
• +3.000 Organic followers on Instagram
• +23.000 Organic followers on Tiktok
• +1.200 Organic followers on Youtube

Already testing  https://es.perdon.shop/

https://es.perdon.shop/

https://perdon.shop/

IG: https://www.instagram.com/es.perdon/