Penny Polly Personal Finance for Women

With inflation and economic pressures on the rise, so many individuals and families find themselves living paycheck-to-paycheck. Getting caught in the corporate 9-to-5 grind can mean you never get ahead. But learning about money, how to use it and control it, can help break the rut. Penny Polly is a personal finance website that helps educate and empower women to change their financial situation and future.

With a gender pay gap, confidence issues and lack of financial education, women are sometimes at a distinct financial disadvantage. The mission of Penny Polly is to help women better understand and manage their money as well as learn how to make more of it. This financial site was created for the purpose of teaching others, specifically women, how to think outside of the box about making money. How to become investors and entrepreneurs and find financial freedom for themselves and their family. 

Last year the personal finance website Nerd Wallet generated over $750 million dollars in revenue. With growing traffic, revenue and unlimited potential, Penny Polly is an exciting opportunity. A digital business designed to help others improve their financial situations with resources and education around finances and ways to make money. Revenue is generated from affiliate marketing, digital advertising, digital products and courses as well as brand partnerships.

At this point I am the founder, owner and the only team member! I know I can do so much more to grow this business with some investment help. Here are some specifics of how funding would be spent:

Content and financial experts: Hire personal finance-accredited writers to help publish more helpful, educational content and increase the trust authority of the site with accredited personal finance experts. This will increase the educational resources of the site.

Amplify social media reach: I would love to get the assistances of a Pinterest agency as well as someone to help me establish and build a TikTok channel. With just myself currently at the helm, there are a lot of avenues I am not able to grow yet.

Create digital products and online course to sell: Another revenue channel for websites is selling digital products like budget planners and printables as well as online courses. There are many options and I could hire a graphic designer to create some of these products.

Digital PR Campaign: A digital pr campaign will help elevate the site's reach.

Website update: Update the overall design and structure of the site.

Thank you for your consideration and any investment you can make!