Pear Nova: Layovers Luxury Faux Nails

Pear Nova’s goal is to raise $10,000 to provide consumers with a nail subscription option – monthly luxury faux nail collections featuring custom designs from minority artists and creatives like us!

At Pear Nova, we create non-toxic nail lacquers, nail care, and self-care products. Our nail shades are designed to celebrate all skin tones and safe for use in the salon or in the comfort of your home.

• The global nail polish market is expected to reach $15.2 billion this year and to grow by 5.68 billion over the next four years.
• Healthier nail care options has drastically increased with searches for “healthy hair and nails” increasing by over 100% from last year.

And while nail care connoisseurs may be making the switch from chemicals included to toxin-free, we believe creativity nor culture should not be compromised in the process.

This is where Pear Nova enters the chat.

Our primary goal in crowdfunding is to provide consumers with an affordable option to an instant manicure and to provide minority creators access to the multi-billion-dollar nail-care business with our newest creation – Layovers Luxury Faux Nails. Since the days of shutdown, DIY nail solutions have been trending, with approximately 100 million U.S. women painting their nails at home at least once a month. Layovers by Pear Nova will provide consumers with a nail subscription option – monthly luxury faux nail collections featuring custom designs from minority artists and creatives like us.

We are raising $10,000 to help fund the expansion of Pear Nova by:

• Diversify our product offerings with Layovers - a monthly subscription option for consumers to receive their next manicure right at their door.
• Increase marketing initiatives to reach the 100 million nail enthusiasts who are looking for more at-home nail options.

Pear Nova was created in 2012 after noticing that not all skin tones were receiving love in the nail care industry. And though we’ve made huge strides in spreading our message that all skin tones are beautiful, there’s still more work to be done. For a decade, our emphasis has been on creating clean, conscious, and cultured nail polish and nail care products. And with your help, we can do more to support minority artists + creatives and propel Pear Nova into the next level of growth.