Our #GOAL: More Money In Women's Sports
Help us spread the message that women's sports is BIG business.
Project Description
At GOALS, we believe it's good business to invest in women's sports, and our #GOAL is to prove it.
The stories are all too common in women's sports: pay gaps on & off the field, exploitation, lower endorsement, poor facilities, lack of media coverage; the list is virtually endless.
That's why at GOALS, we believe women's sports deserve MORE. More money, more sponsors, more opportunities, more support, more coverage; much, much more.
We believe women's sports are the most exciting trend in the sports industry right now - and the most undervalued.
Currently, only 6% of Fortune 500 companies sponsor women's sports, despite research that shoes that sponsors of women's sports teams actually see better returns on their investments than sponsors of men's teams.
So, we're on a mission to show brands, network and people in general that it's good business to invest in women's sports.
Help us showcase that it's good business to invest in women's sports by supporting & sporting our new merchandise line. Merchandise is such a powerful tool for sports fans, but that data shows that there are significant disparities when it comes to the availability & quality in women's sports merchandise compared to men's sports. Namely, for every 9 pieces of men's sports merchandise that are available for purchase, women's sports have just 1.
With this collection, we're aiming to contribute to closing the women's sports merchandise gap, and spread the message that it's great business to invest in women's sports. This is more than a merchandise line; it is a call-to-action that women's sports are worth the money. Join us in showing the world that women's sports is BIG business.
In 2020, Caroline Fitzgerald recognized that there was an opportunity to help brands and investors see the social and economic value that comes with championing women's sports. After working 10+ years in sales & marketing, Caroline launched GOALS, and four years (and a Masters degree in Global Sport from NYU) later, Caroline is a leading expert on the business side of women's sports. As the creator and host of The Business Case For Women's Sports podcast, which is presented by Ally, Caroline has quickly become a leading voice and thought-leader in the women's sports industry by creating content that demonstrates the indisputable truth that women's sports is big business.
Before GOALS releases & markets our new call-to-action merchandise collection, we want to offer it to our most dedicated supporters. You are the early adopters of the women's sports movement, and we want to invite you to be on the frontlines with us as we take the message even further that it's great business to invest in women's sports. But supporting this collection & movement early, you will not only be an ambassadors for this campaign, but you'll help supply the capital to allow us to market & distribute this collection further. Thank you for being a believer in GOALS & women's sports on the whole.
Updates
The Campaign FAQs
Frequently Asked Questions:
- When will my item ship?
- Items will ship on October 15, 2024.
- How do the t-shirts fit?
- They are an oversized, unisex fit, so for a true fit, we recommend sizing down.
- Can I support GOALS without buying a shirt or tote bag?
- Yes! You can make a monetary contribution.
The GOALS "Women's sports is big business" tee is a short sleeve heather t-shirt with a gender-neutral, standard fit. It is a soft, durable, tee that runs large and over-sized, so we recommend sizing down for a true-to-size, standard fit.
For those who have a enough merchandise, and simply want to make a contribution to support GOALS and the women's sports movement. (Thank you!)
The GOALS "More money in women's sports" tee is a short sleeve gray t-shirt with a gender-neutral, standard fit. It is a soft, durable, tee that runs large and over-sized, so we recommend sizing down for a true-to-size, standard fit.
The GOALS "Invest in women's sports" tee is a short sleeve light tan t-shirt with a gender-neutral, standard fit. It is a soft, durable, tee that runs large and over-sized, so we recommend sizing down for a true-to-size, standard fit.
The GOALS "More money in women's sports" jumbo, canvas tote bag that is oversized compared to a standard tote bag.
The GOALS "Invest in women's sports" jumbo, canvas tote bag that is oversized compared to a standard tote bag.
The GOALS "Women's sports is big business" jumbo, canvas tote bag that is oversized compared to a standard tote bag.
Rewards
The GOALS "Women's sports is big business" tee is a short sleeve heather t-shirt with a gender-neutral, standard fit. It is a soft, durable, tee that runs large and over-sized, so we recommend sizing down for a true-to-size, standard fit.
For those who have a enough merchandise, and simply want to make a contribution to support GOALS and the women's sports movement. (Thank you!)
The GOALS "More money in women's sports" tee is a short sleeve gray t-shirt with a gender-neutral, standard fit. It is a soft, durable, tee that runs large and over-sized, so we recommend sizing down for a true-to-size, standard fit.
The GOALS "Invest in women's sports" tee is a short sleeve light tan t-shirt with a gender-neutral, standard fit. It is a soft, durable, tee that runs large and over-sized, so we recommend sizing down for a true-to-size, standard fit.
The GOALS "More money in women's sports" jumbo, canvas tote bag that is oversized compared to a standard tote bag.
The GOALS "Invest in women's sports" jumbo, canvas tote bag that is oversized compared to a standard tote bag.
The GOALS "Women's sports is big business" jumbo, canvas tote bag that is oversized compared to a standard tote bag.