From Nurse to Innovator
Because wellness and safety should breathe together
Project Description
Mission
At Mariposa, our mission is to merge protection and wellness by creating innovative essential oil–infused masks and private-label wellness products that nurture both body and mind. We are dedicated to elevating everyday health products into experiences that bring calm, comfort, and emotional relief — because we believe wellness and safety should breathe together.
The Problem We’re Solving
Most protective masks focus only on physical barriers, ignoring the emotional toll they take on the wearer — especially healthcare workers, wellness practitioners, and people living in wildfire-affected areas. Masks trap odors, increase stress, and create feelings of isolation and discomfort. We saw the need for a product that not only protects but soothes and uplifts.
Market Size / Opportunity
We sit at the intersection of two fast-growing markets: the $1.2B U.S. disposable mask market and the $22B global essential oils market. Our products serve healthcare providers, wellness studios, wildfire-zone communities, and everyday consumers seeking holistic, nurturing health solutions. Early interest from CorePower Yoga San Diego validates that there is real B2B demand alongside consumer demand.
About Our Company + How We Solve the Problem
Mariposa has developed patented essential oil–infused masks that combine physical protection with calming aromatherapy. Our masks don’t just block harmful particles — they actively deliver a wellness experience with each breath. We also offer private-label essential oils, creating additional product lines and revenue streams for wellness studios, healthcare providers, and retail partners.
Why We’re Seeking Funding + How We’ll Use It
We are seeking funding for:
Move from handmade small-batch production to large-scale manufacturing with our ISO-certified partner.
Launch our first major production run and expand retail and wholesale packaging.
Launch targeted marketing campaigns to reach healthcare providers, wellness studios, and direct-to-consumer markets.
Build momentum to secure larger grants, partnerships, and government contracts.
Your support will help bring this innovation to life, turning a passion project into a brand that impacts wellness on a larger scale
Our Team
Led by founder Michelle Bailey — a family nurse practitioner, veteran, and wellness entrepreneur — Mariposa blends clinical expertise with a passion for holistic care. Michelle’s dedication to creating healing, protective products comes from years of firsthand experience working on the front lines of healthcare as an Emergency Room Nurse. We are also supported by manufacturing partners, design experts, and a growing community of wellness-focused advisors.
Thank You to Our Backers
Thank you for believing in Mariposa! Your support means the world to us — you’re not just funding a product, you’re joining a mission to bring calm, care, and wellness to every breath. We appreciate you deeply, and we can’t wait to share this journey (and these beautiful products!) with you.
Updates
The Campaign FAQs
Mariposa Campaign FAQs
What is Mariposa?
Mariposa creates patented essential oil–infused masks that combine physical protection with calming aromatherapy. We also offer private-label essential oils for wellness studios, healthcare settings, and personal use.
Where will the funds go?
Your contributions will help us move from small-batch, handmade production to large-scale manufacturing, launch newproduct lines, upgrade our packaging, and fund targeted marketing campaigns to grow our reach.
When will I receive my reward?
We estimate delivering rewards within 3–4 months after the campaign closes. We’ll keep you updated every step of the way and will communicate clearly if production timelines shift.
Are the masks safe and effective?
Yes! Our masks are designed to meet high standards of safety while adding the natural wellness benefits of essential oils. We are working with an ISO-certified medical device manufacturer to ensure quality and reliability.
Can I buy Mariposa products outside of this campaign?
At this time, our crowdfunding campaign is the best place to get early access and exclusive bundles. Once funded, we plan to expand into online retail and select wholesale partnerships.
How can I help besides donating?
You can share our campaign with friends, family, coworkers, and
Just Because I Care
- 3 essential oil–infused masks + 1 essential oil bottle.
- Early delivery (before full retail launch).
- 12 masks + 6 essential oil bottles + personalized founder video message.
- VIP backer listing on the Mariposa website + priority access to future product launches.
- 6 essential oil–infused masks + 3 essential oil bottles.
- Signed thank-you note from you as founder.
Rewards
Just Because I Care
- 3 essential oil–infused masks + 1 essential oil bottle.
- Early delivery (before full retail launch).
- 12 masks + 6 essential oil bottles + personalized founder video message.
- VIP backer listing on the Mariposa website + priority access to future product launches.
- 6 essential oil–infused masks + 3 essential oil bottles.
- Signed thank-you note from you as founder.