Nova Rue: From Grief to Glamour
WHERE RESILIENCE MEETS RUNWAY
Project Description
Hi, I’m Kourtney 🤍 — the heart behind Nova Rue.
Nova Rue is not just a fashion brand. It’s a symbol of strength.
Of turning pain into purpose. Of building beauty from brokenness.
After losing both my parents young, growing up in poverty, and now raising a family with very little, I’ve decided it’s time to rise.
Nova Rue is my story stitched into every seam.
With this campaign, I want to launch the first capsule collection of my dream label — Nova Rue. Think:
Luxury two-piece sets
Structured blazers & flowing trousers
Bold statement pieces in neutral tones
Powerful silhouettes that speak confidence and class
This isn’t fast fashion — it’s timeless wear for the resilient, created with meaning, style, and global influence in mind.
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💬 Why I'm Raising Funds:
Your contribution will help me:
Create professional samples of my first designs
Work with affordable but trusted manufacturers
Build the Nova Rue website and shop page
Source fabrics, design tags, and starter packaging
Begin a small production run to launch the brand
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🤍 Support This Dream If:
You believe in women rising against all odds
You love minimal, luxe fashion
You want to say “I was there when Nova Rue started”
Every dollar takes me one stitch closer to the runway.
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💝 Reward Tiers:
Tier Reward Donation
Supporter of Resilience Digital wallpaper + social thank-you $5
Runway Insider Campaign updates + digital lookbook access $15
Founding Muse Thank-you video + sneak peek at a future sketch $25
Golden Nova Your name listed as a supporter on my first website $50
Metamorphé Collector Signed sketch from the first Nova Rue drop $100+
Updates
The Campaign FAQs
Frequently Asked Questions:
1. What is Nova Rue?
Nova Rue is a fashion brand born from resilience. Our debut collection blends structure, elegance, and edge — featuring luxury-inspired pieces like tailored blazers, minimal dresses, and bold accessories designed for powerful, modern women.
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2. Where is Nova Rue based?
Nova Rue was founded in Botswana, but our vision is global. We aim to grow the brand into international markets and launch operations in a major fashion hub once funded.
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3. What will my contribution support?
Your support will help us develop our first signature collection — covering costs for designs, prototypes, branding, and launching in a location that allows global access and scale. This is the first step in building a worldwide fashion house.
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4. Do I get a product for backing this campaign?
Some reward tiers offer digital thank-yous, early access, or special discounts. Once production is underway, backers will be the first to know when pre-orders open for our collection.
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5. Can I support even if I don’t live in Botswana?
Absolutely. Nova Rue is a global brand in the making, and anyone who believes in our story can back the campaign. International shipping is part of our long-term plan.
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6. Why IFundWomen?
Nova Rue is led by a woman founder with a powerful story of turning personal grief into creative purpose. IFundWomen supports women-led startups like ours — and we’re proud to be building something bold, from Botswana to the world.
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7. When will the collection be available?
Once funding is secured, we plan to begin production immediately. Our aim is to launch within 6 to 8 months, depending on location, sourcing, and logistics.
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8. How else can I help if I can't contribute money?
You can share our campaign on social media, follow @novarue on Instagram, tell a friend, or send encouragement. Every share and message brings us closer to making this dream a reality.
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Just Because I Care
💝 Reward Tiers:
Tier Reward Donation
Supporter of Resilience Digital wallpaper + social thank-you $5
Runway Insider Campaign updates + digital lookbook access $15
Founding Muse Thank-you video + sneak peek at a future sketch $25
Golden Nova Your name listed as a supporter on my first website $50
Metamorphé Collector Signed sketch from the first Nova Rue drop $100+
Rewards
Just Because I Care
💝 Reward Tiers:
Tier Reward Donation
Supporter of Resilience Digital wallpaper + social thank-you $5
Runway Insider Campaign updates + digital lookbook access $15
Founding Muse Thank-you video + sneak peek at a future sketch $25
Golden Nova Your name listed as a supporter on my first website $50
Metamorphé Collector Signed sketch from the first Nova Rue drop $100+