The Sober Curious Movement is a growing trend among people looking to improve their overall health and well-being or questioning the role that alcohol plays in their lives. You may choose to abstain from alcohol entirely or to drink in moderation, and you may want to experiment with non-alcoholic drinks as alternatives (we've got you ). You may also seek sober social events or communities to connect with others with similar values and goals. That's where the Mocktail Co comes in. We want to be your one-stop shop for all the best alcohol alternatives and a safe space and community for the sober-curious.
For some people, being sober-curious may be a temporary experiment (you may be pregnant, nursing, on medication, or just looking to make a short-term change), while for others, it may become a permanent lifestyle choice. Ultimately, the goal is to increase self-awareness and make more intentional choices about alcohol consumption, leading to a healthier and more fulfilling life.
Recently, there has been a growing trend of people choosing to reduce or eliminate their consumption of alcohol for various reasons, such as health concerns, personal values, or a desire to improve their overall well-being. The 'sober-curious' have grown from 12% in 2020 to **19%** today. This market includes individuals who may not necessarily identify as sober or in recovery from addiction but are exploring a lifestyle that involves mindful drinking or abstaining from alcohol altogether. Today more people are seeking out alcohol-free alternatives and social experiences. This has increased the availability and popularity of sober bars, mocktail menus, and alcohol-free events. According to a report by IWSR Drinks Market Analysis, the low and no-alcohol market is expected to grow by 31% by 2024, with more consumers seeking healthier and more mindful drinking options. The report also notes that millennials and Gen Z are driving this trend, with younger consumers seeking non-alcoholic beverages and experiences that align with their health and wellness values.
There are several reasons why more people choose a sober-curious lifestyle. Be it health and wellness, self-care, changing and challenging social norms, personal growth, or just finding a community that does not revolve around the consumption of alcohol. Ultimately, exploring this lifestyle is personal, and each person may have unique motivations and goals.
At The Mocktail Co, we strive to provide appealing non-alcoholic products and experiences. As more people become interested in living an alcohol-free lifestyle, there is a growing demand for alternatives that allow them to socialize, relax, and have fun without the adverse effects of alcohol. We want to replace the hangover, not the social aspect of drinking.
We want to empower the sober-curious by providing access to great tasting non-alcoholic alternatives, a community of like-minded individuals and educational content and meet-ups. Many people choosing to limit or reduce their alcohol intake feel left out when they attend events or gatherings where alcohol is the main focus. We want to change that by providing access to various delicious and refreshing non-alcoholic drinks that anyone can enjoy at any phase of their lives.
The market size and opportunity for our business are significant. A 2021 IWSR Drinks Market Analysis report estimates that the global low and no alcohol market will reach $29.3 billion in 2024, up from $18 billion in 2020. This represents a compound annual growth rate of 18% over the four years. As more people choose to live a healthier lifestyle and prioritize their well-being, there is a growing demand for non-alcoholic drinks and for shifting away from the normalization of drinking in our culture.
Within this market, there is a significant opportunity for businesses that can provide unique and appealing non-alcoholic products and experiences. In our case, we offer curated sample packs to allow our customers to discover what they like. We also provide educational content around the sober curious lifestyle and an online marketplace that serves as a one-stop shop for all your sober-curious needs.
We are seeking funding through this crowdfunding campaign to fulfill our pre-orders and expand our business. The funds raised will be used to purchase inventory, cover shipping and packaging costs, and launch our online marketplace. With your support, we can make our vision a reality and provide a fun and inclusive social experience for everyone.
Thank you for your consideration and support. Together, we can create a world where socializing without alcohol is the norm.