The Mocktail Co PRE-ORDER Party
The Mocktail Co is a one stop shop for all of your Sober Curious needs.
Project Description
The Sober Curious Movement is a growing trend among people looking to improve their overall health and well-being or questioning the role that alcohol plays in their lives. You may choose to abstain from alcohol entirely or to drink in moderation, and you may want to experiment with non-alcoholic drinks as alternatives (we've got you ). You may also seek sober social events or communities to connect with others with similar values and goals. That's where the Mocktail Co comes in. We want to be your one-stop shop for all the best alcohol alternatives and a safe space and community for the sober-curious.
For some people, being sober-curious may be a temporary experiment (you may be pregnant, nursing, on medication, or just looking to make a short-term change), while for others, it may become a permanent lifestyle choice. Ultimately, the goal is to increase self-awareness and make more intentional choices about alcohol consumption, leading to a healthier and more fulfilling life.
Recently, there has been a growing trend of people choosing to reduce or eliminate their consumption of alcohol for various reasons, such as health concerns, personal values, or a desire to improve their overall well-being. The 'sober-curious' have grown from 12% in 2020 to **19%** today. This market includes individuals who may not necessarily identify as sober or in recovery from addiction but are exploring a lifestyle that involves mindful drinking or abstaining from alcohol altogether. Today more people are seeking out alcohol-free alternatives and social experiences. This has increased the availability and popularity of sober bars, mocktail menus, and alcohol-free events. According to a report by IWSR Drinks Market Analysis, the low and no-alcohol market is expected to grow by 31% by 2024, with more consumers seeking healthier and more mindful drinking options. The report also notes that millennials and Gen Z are driving this trend, with younger consumers seeking non-alcoholic beverages and experiences that align with their health and wellness values.
There are several reasons why more people choose a sober-curious lifestyle. Be it health and wellness, self-care, changing and challenging social norms, personal growth, or just finding a community that does not revolve around the consumption of alcohol. Ultimately, exploring this lifestyle is personal, and each person may have unique motivations and goals.
At The Mocktail Co, we strive to provide appealing non-alcoholic products and experiences. As more people become interested in living an alcohol-free lifestyle, there is a growing demand for alternatives that allow them to socialize, relax, and have fun without the adverse effects of alcohol. We want to replace the hangover, not the social aspect of drinking.
We want to empower the sober-curious by providing access to great tasting non-alcoholic alternatives, a community of like-minded individuals and educational content and meet-ups. Many people choosing to limit or reduce their alcohol intake feel left out when they attend events or gatherings where alcohol is the main focus. We want to change that by providing access to various delicious and refreshing non-alcoholic drinks that anyone can enjoy at any phase of their lives.
The market size and opportunity for our business are significant. A 2021 IWSR Drinks Market Analysis report estimates that the global low and no alcohol market will reach $29.3 billion in 2024, up from $18 billion in 2020. This represents a compound annual growth rate of 18% over the four years. As more people choose to live a healthier lifestyle and prioritize their well-being, there is a growing demand for non-alcoholic drinks and for shifting away from the normalization of drinking in our culture.
Within this market, there is a significant opportunity for businesses that can provide unique and appealing non-alcoholic products and experiences. In our case, we offer curated sample packs to allow our customers to discover what they like. We also provide educational content around the sober curious lifestyle and an online marketplace that serves as a one-stop shop for all your sober-curious needs.
We are seeking funding through this crowdfunding campaign to fulfill our pre-orders and expand our business. The funds raised will be used to purchase inventory, cover shipping and packaging costs, and launch our online marketplace. With your support, we can make our vision a reality and provide a fun and inclusive social experience for everyone.
Thank you for your consideration and support. Together, we can create a world where socializing without alcohol is the norm.
Updates
The Campaign FAQs
Frequently Asked Questions:
How long will the pre-sale last?
Our pre-sale launches March 1st and will last until May 27th. We will be placing inventory orders after the pre-sale concludes and shipping our orders Mid-June.
Why are you taking pre-sale orders this way?
We are a new business, in order to keep our inventory and storage costs low we want to get a realistic picture of our sales and revenue before we place our inventory orders. Taking pre-orders this way allows us to get the capital we need up front to place and fulfil our orders.
When will I get my order?
We will be shipping out all of our orders mid-June. Once your order ships please allow 10-14 business days to receive your order. You should expect to receive your first shipment the first week of July at the latest. If you've ordered a monthly subscription, expect to receive your future monthly boxes the first week of the month.
When will your market place go live so that I can order individual products?
The marketplace will launch as soon as we have filled our pre-orders. It will be live June 15th 2023. You'll be able to order individual products at that time with a minimum order of $150.
Where do you ship?
Currently we are shipping to Canada and the United States. We are hoping to expand to Europe and Latin America in 2024 but we cannot offer shipping outside of Canada and the United States at this time.
What happens if I don't like one of the product I've ordered?
We understand that everyone has a different palette and you may not enjoy every product in your order. The purpose of the sample packs is to allow you to experiment with different brands and flavours without the commitment of placing a large order. That said, if you really do not like one the products please email us and let us know. We can't offer a refund but we can offer a discount code for a future order to make sure you can stock up on the products you do like.
Just Because I Care
Support our vision and help us spread the word by buying us a mocktail - these funds will go towards marketing, packaging, branding and all the other miscellaneous tasks it takes to run a successful startup.
This monetary contribution will go towards our marketing budget and to help us fund ads and campaigns on social media. Help us to spread the word about alcoholic alternatives and support those who are sober, sober curious or who just want to cut back on their alcohol consumption.
Sample a variety of old classics, like a sober take on a Moscow mule or a Paloma, and discover new favorites, like a strawberry basil smash. If you are looking for a non-alcoholic replacement for your favorite cocktails and you are down to try new flavors as well then this is the perfect pack for you. Each month you'll get a shipment of 8 to 10 canned cocktails to discover. We'll send you all of our favorites along with details about the brand and a 10% discount code so you can stock up on the mocktails you fall in love with that month.
Includes 8 - 10 cans in each monthly box. Price includes taxes + shipping
Each Monthly Mocktail pack costs $55 (plus stripe fee) - to thank you for ordering with us during our pre-sale we are covering the cost of taxes and shipping for you!
It’s not easy to find a good non-alcoholic wine. Good thing we’ve done our research so you don’t have to! Each month we’ll send you two or three of our favorite non-alcoholic wines so you can wind down, relax and enjoy the complexity of a good glass of vino without the hangover. You’ll also get a monthly discount code for 10% off your order if you decide to stock up on your favorites. Price includes taxes and shipping.
Each Monthly Vine Lovers Club pack costs $65 (plus stripe fees) - to thank you for ordering with us during our pre-sale we are covering the cost of taxes and shipping for you!
Sample a variety of old classics, like a sober take on a Moscow mule or a Paloma, and discover new favorites, like a strawberry basil smash. If you are looking for a non-alcoholic replacement for your favorite cocktails and you are down to try new flavors as well then this is the perfect pack for you. Each month you'll get a shipment of 8 to 10 canned cocktails to discover. We'll send you all of our favorites along with details about the brand and a 10% discount code so you can stock up on the mocktails you fall in love with that month.
Includes 8 - 10 cans in each monthly box. Price includes taxes + shipping
Each Monthly Mocktail pack costs $55 - to thank you for ordering with us during our pre-sale we are covering the cost of taxes and shipping for you!
It’s not easy to find a good non-alcoholic wine. Good thing we’ve done our research so you don’t have to! Each month we’ll send you two or three of our favorite non-alcoholic wines so you can wind down, relax and enjoy the complexity of a good glass of vino without the hangover. You’ll also get a monthly discount code for 10% off your order if you decide to stock up on your favorites. Price includes taxes and shipping.
Each Monthly Vine Lovers Club pack costs $65 - to thank you for ordering with us during our pre-sale we are covering the cost of taxes and shipping for you!
Sample a variety of old classics, like a sober take on a Moscow mule or a Paloma, and discover new favorites, like a strawberry basil smash. If you are looking for a non-alcoholic replacement for your favorite cocktails and you are down to try new flavors as well then this is the perfect pack for you. Each month you'll get a shipment of 8 to 10 canned cocktails to discover. We'll send you all of our favorites along with details about the brand and a 10% discount code so you can stock up on the mocktails you fall in love with that month.
Includes 8 - 10 cans in each monthly box. Price includes taxes + shipping
Each Monthly Mocktail pack costs $55 - to thank you for ordering with us during our pre-sale we are covering the cost of taxes and shipping for you!
Everything you need to start your very own sober bar at home. Whether you are hosting or mixing Mocktails for yourself this pack will include everything you need. A non-alocholic version of the 5 essentials (vodka, gin, rum, tequila, whiskey/bourbon) as well as an aperitif, mixers to get you started and all the bitters your heart could desire. We'll also throw in our classic mocktail recipe book so you can make a sober twist on all of your favorite classics and discover some new favorites while you are at it.
This item will only be available during our pre-sale. We have less than 100 in stock so grab yours before we sell out!
Price includes taxes and shipping
It’s not easy to find a good non-alcoholic wine. Good thing we’ve done our research so you don’t have to! Each month we’ll send you two or three of our favorite non-alcoholic wines so you can wind down, relax and enjoy the complexity of a good glass of vino without the hangover. You’ll also get a monthly discount code for 10% off your order if you decide to stock up on your favorites. Price includes taxes and shipping.
Each Monthly Vine Lovers Club pack costs $65 - to thank you for ordering with us during our pre-sale we are covering the cost of taxes and shipping for you!
Sample a variety of old classics, like a sober take on a Moscow mule or a Paloma, and discover new favorites, like a strawberry basil smash. If you are looking for a non-alcoholic replacement for your favorite cocktails and you are down to try new flavors as well then this is the perfect pack for you. Each month you'll get a shipment of 8 to 10 canned cocktails to discover. We'll send you all of our favorites along with details about the brand and a 10% discount code so you can stock up on the mocktails you fall in love with that month.
Includes 8 - 10 cans in each monthly box. Price includes taxes + shipping and $5 off if you sign up for a year
It’s not easy to find a good non-alcoholic wine. Good thing we’ve done our research so you don’t have to! Each month we’ll send you two or three of our favorite non-alcoholic wines so you can wind down, relax and enjoy the complexity of a good glass of vino without the hangover. You’ll also get a monthly discount code for 10% off your order if you decide to stock up on your favorites.
Price includes taxes and shipping. Plus $5 off if you sign up for a year.
Rewards
Just Because I Care
Support our vision and help us spread the word by buying us a mocktail - these funds will go towards marketing, packaging, branding and all the other miscellaneous tasks it takes to run a successful startup.
This monetary contribution will go towards our marketing budget and to help us fund ads and campaigns on social media. Help us to spread the word about alcoholic alternatives and support those who are sober, sober curious or who just want to cut back on their alcohol consumption.
Sample a variety of old classics, like a sober take on a Moscow mule or a Paloma, and discover new favorites, like a strawberry basil smash. If you are looking for a non-alcoholic replacement for your favorite cocktails and you are down to try new flavors as well then this is the perfect pack for you. Each month you'll get a shipment of 8 to 10 canned cocktails to discover. We'll send you all of our favorites along with details about the brand and a 10% discount code so you can stock up on the mocktails you fall in love with that month.
Includes 8 - 10 cans in each monthly box. Price includes taxes + shipping
Each Monthly Mocktail pack costs $55 (plus stripe fee) - to thank you for ordering with us during our pre-sale we are covering the cost of taxes and shipping for you!
It’s not easy to find a good non-alcoholic wine. Good thing we’ve done our research so you don’t have to! Each month we’ll send you two or three of our favorite non-alcoholic wines so you can wind down, relax and enjoy the complexity of a good glass of vino without the hangover. You’ll also get a monthly discount code for 10% off your order if you decide to stock up on your favorites. Price includes taxes and shipping.
Each Monthly Vine Lovers Club pack costs $65 (plus stripe fees) - to thank you for ordering with us during our pre-sale we are covering the cost of taxes and shipping for you!
Sample a variety of old classics, like a sober take on a Moscow mule or a Paloma, and discover new favorites, like a strawberry basil smash. If you are looking for a non-alcoholic replacement for your favorite cocktails and you are down to try new flavors as well then this is the perfect pack for you. Each month you'll get a shipment of 8 to 10 canned cocktails to discover. We'll send you all of our favorites along with details about the brand and a 10% discount code so you can stock up on the mocktails you fall in love with that month.
Includes 8 - 10 cans in each monthly box. Price includes taxes + shipping
Each Monthly Mocktail pack costs $55 - to thank you for ordering with us during our pre-sale we are covering the cost of taxes and shipping for you!
It’s not easy to find a good non-alcoholic wine. Good thing we’ve done our research so you don’t have to! Each month we’ll send you two or three of our favorite non-alcoholic wines so you can wind down, relax and enjoy the complexity of a good glass of vino without the hangover. You’ll also get a monthly discount code for 10% off your order if you decide to stock up on your favorites. Price includes taxes and shipping.
Each Monthly Vine Lovers Club pack costs $65 - to thank you for ordering with us during our pre-sale we are covering the cost of taxes and shipping for you!
Sample a variety of old classics, like a sober take on a Moscow mule or a Paloma, and discover new favorites, like a strawberry basil smash. If you are looking for a non-alcoholic replacement for your favorite cocktails and you are down to try new flavors as well then this is the perfect pack for you. Each month you'll get a shipment of 8 to 10 canned cocktails to discover. We'll send you all of our favorites along with details about the brand and a 10% discount code so you can stock up on the mocktails you fall in love with that month.
Includes 8 - 10 cans in each monthly box. Price includes taxes + shipping
Each Monthly Mocktail pack costs $55 - to thank you for ordering with us during our pre-sale we are covering the cost of taxes and shipping for you!
Everything you need to start your very own sober bar at home. Whether you are hosting or mixing Mocktails for yourself this pack will include everything you need. A non-alocholic version of the 5 essentials (vodka, gin, rum, tequila, whiskey/bourbon) as well as an aperitif, mixers to get you started and all the bitters your heart could desire. We'll also throw in our classic mocktail recipe book so you can make a sober twist on all of your favorite classics and discover some new favorites while you are at it.
This item will only be available during our pre-sale. We have less than 100 in stock so grab yours before we sell out!
Price includes taxes and shipping
It’s not easy to find a good non-alcoholic wine. Good thing we’ve done our research so you don’t have to! Each month we’ll send you two or three of our favorite non-alcoholic wines so you can wind down, relax and enjoy the complexity of a good glass of vino without the hangover. You’ll also get a monthly discount code for 10% off your order if you decide to stock up on your favorites. Price includes taxes and shipping.
Each Monthly Vine Lovers Club pack costs $65 - to thank you for ordering with us during our pre-sale we are covering the cost of taxes and shipping for you!
Sample a variety of old classics, like a sober take on a Moscow mule or a Paloma, and discover new favorites, like a strawberry basil smash. If you are looking for a non-alcoholic replacement for your favorite cocktails and you are down to try new flavors as well then this is the perfect pack for you. Each month you'll get a shipment of 8 to 10 canned cocktails to discover. We'll send you all of our favorites along with details about the brand and a 10% discount code so you can stock up on the mocktails you fall in love with that month.
Includes 8 - 10 cans in each monthly box. Price includes taxes + shipping and $5 off if you sign up for a year
It’s not easy to find a good non-alcoholic wine. Good thing we’ve done our research so you don’t have to! Each month we’ll send you two or three of our favorite non-alcoholic wines so you can wind down, relax and enjoy the complexity of a good glass of vino without the hangover. You’ll also get a monthly discount code for 10% off your order if you decide to stock up on your favorites.
Price includes taxes and shipping. Plus $5 off if you sign up for a year.