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The Magazine Club

This is the story of what happens when ideas led by women, for women, face head-to-head with systemic suppression of authentic expression.

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Project Description

TMC Logo

 

ABOUT THE DOCU-SERIES

At the end of 2021, we approached a diverse group of women (52% self-identified as women of color) and asked them, “Do you currently work in an environment where you feel comfortable and confident to fully express your innermost authentic opinions, perspectives and ideas?”. The results? Only 2 out of 50 women responded yes to that question. 

Despite more emphasis on increasing the number of women on leadership teams and boards, women still represent the few and participate at two thirds the rate of men in critical conversations. Just because women have a seat at the table, does not mean their authentic expression is heard, respected, celebrated or welcomed. It’s never been more paramount to ask WHY.

quote from the magazine club

What happens to our communities, organizations and women themselves when women are systemically suppressed? 

The Magazine Club docuseries will document the coming-together of our vision for The Magazine Club (TMC) EdTech platform. Ultimately, it’s the story of what happens when ideas led by women, for women, face head-to-head with complex, systemic issues. It’s hopeful, imperfect, vulnerable and raw.

The 6-part series will explore and include:

  • The intersection of incredible ambition and the invisible, systemic, conditioned forces that discourage women from embracing their authentic expression.
  • The traumatic effect of systemic suppression in women including burnout, emotional exhaustion and labour force engagement that hasn’t been seen since the 1980s.
  • The entrepreneurial journey of Jen & Dani, the Co-founders of TMC and the pilot of the first Magazine Club practice, on camera! 
  • Vulnerable and enticing interviews with entrepreneurs, registered psychologists, executives, venture capital professionals and community-builders. 
  • Incredible demonstrations of authentic expression including Indigenous Contemporary Dance.

DOCU-SERIES MEETS TECH ACCELERATOR

Since all women are vying for 2% of available venture capital dollars, we had to get creative about what funding was available to us. And piloting our idea through a documentary sounded like a really rewarding option.

The magic of piloting our business through film has been that we're beta testing this in community. And so we're co-creating it together with all of these fabulous humans, our film crew, all of the experts, the women who participated in the pilot and all of the people who are investing in us through this ifundwomen campaign. This is for all of us. So let's make it together.

The Magazine Club Pilot Community

 

ABOUT TMC

The Magazine Club™ (TMC)  is a the world’s first unlearning community and practice that teaches all women (cis, trans & non-binary) how to rebuild their relationship with authentic expression to bring vital ideas, perspectives and opinions BACK into critical conversations. How? Each month, we select a magazine anchored in exceptional journalism to deliberate and explore, ultimately re-creating the space where women tend to abandon their deep opinions, ideas and perspectives. Instead, we’ve designed a safer space where women can repair and evolve their relationship with full self-expression.

Our practice makes possible.

Research shows that consistent exposure and experience with systemic suppression (whether in personal or professional lives) has the same impact on the brain as a Big T traumatic event (think: divorce, environmental catastrophes, assault). Ultimately, this leads to women feeling a sense of grief and trauma when it comes to the expression of their unique ideas, perspectives and opinions.

DIVERSITY, INCLUSION & BELONGING

Diversity, inclusion & belonging is deeply connected to the purpose and vision of The Magazine Club. Without it, brave spaces would never be achieved.

We are proud to highlight: 

  • The Magazine Club is a completely women-led, women-founded initiative; 
  • 90% of the creative team and production crew is women, trans and non-binary individuals; (our 1 cis-man is our graphics designer and we are so thankful for him!)
  • A large section of the docuseries highlights the history and prophecy of women in the indigenous culture, as told by a Canadian indigenous actress.

WHY ARE WE LAUNCHING AN IFUNDWOMEN CAMPAIGN?

#nowomanunpaid

  • Women are always apologizing for asking to be paid appropriately. So many women who have touched this project have volunteered their time, lowered their rates, done things for ‘at cost’ or donated their services. A large portion of the funds raised will help ensure that these women are appropriately paid.  #nowomanunpaid 
  • We chose ifundwomen specifically because it is a platform by women, for women - which is completely aligned with the vision of The Magazine Club. 
  • The initial investment of $10,000 from Telus STORYHIVE accounts for 10% of the total docuseries budget. 
  • This campaign will enable us to complete our most pivotal and costly elements of editing, fund key musicians and other artists and promote our content to be viewed on larger, more prominent platforms (additional broadcasters & festivals). 
  • Ultimately - funding will help us take this rich content to dream-level heights!

HOW TO HELP US REACH OUR GOAL

  • Back us on ifundwomen! Whether you donate $5 or $5,000 you are supporting the suppression to expression movement and a women-led initiative come to fruition! 
  • Sign up for our newsletter at www.themagclub.org to stay informed on launch dates and future events! Follow us on your preferred social media: Instagram, LinkedIn, Twitter and Youtube
  • Share, share, share this campaign! 
  • Reach out to us for any reason! If you have any ideas or opportunities to support the growth of our vision, feel free to email us at [email protected]. We are always looking for in-kind donors and larger partners/sponsors.

THE FUTURE

Our vision and ambition with this docu-series is to create a deep level of awareness of the problem of systemic suppression. We see this as a critical component to the future success of The Magazine Club EdTech platform. 

The pressure for women to show up as perfect is paralyzing. I know so many women have incredible ideas that likely will never come to fruition because they have been convinced by the world and themselves that it’s not perfect enough to share or test or try. If we can show up imperfectly with our previous experience as fuel behind us, build this idea, be afraid, but choose to rally a community of support and be really vulnerable about it all, the hope is to inspire other women to do the same. 

We want to lift the veil of imperfection stopping women from taking action and denying the world their brilliance.

quote from the magazine club

 

IN GRATITUDE AND THANKS

As first-time filmmakers, we could not have completed or even started this docu-series without the immense support of the creative community in Edmonton. 

Our deepest thanks go to Jesse Szymanski of Modern Muse Media. We met with her in a coffee shop on a cold winter day, pitched our idea, and she gave us the “HELL YES” we needed. She wrapped us in support and validated our idea. 

Another woman we need to highlight is Dez Melenka, Co-Founder of The Creative Hive. With only $10,000 to get us going, we knew we needed key sponsors immediately. Dez heard our vision and gracefully donated The Creative Hive space as our main production/filming area. 

Without the support of Jesse and Dez so early in this process - The Magazine Club docuseries would simply not exist.

This is women radically supporting other women. 

Thank you.

PS - We also immensely love our entire crew - please check out our crew section to meet all of the creative minds we are so thankful for!

BUDGET

Here is how we will allocate the raised funds.

Final Edits

$10,000

Music & Licensing 

$5,000

Marketing & Promotion

$10,000

Talent & Expert Honorariums

$5,000

Production Crew top-ups (to pay the women who offered to cut their wages) 

$10,000

Film Festival & other submission fees

$4,000

Distribution

$2,000

Operational Incidentals 

$4,000

 

THE CREW & CREATIVE TEAM

Dani Strang (she/her)

At a massive turn in her career, Dani is transforming her own burnout experience to launch The Magazine Club, as Co-Founder. She is a first-time Filmmaker, Executive Producer and Director. In the first chapter of her career, Dani spent 15 years building and advancing some of Canada’s most respected organizations and cultures in the areas of culture design, people and talent strategy, design thinking and leadership development. Most recently, in Canada’s Tech Sector, Dani has helped many start-up organizations implement innovative and inclusive employee experiences and strategies.

 

 

 

Jen von Berendt (she/her)

Jen is a designer through and through. She left her first career as a radio show host to spend 15 years in the world of commercial architecture and interior design, leading projects, teams, and designing the built environment to enhance human experience. In 2021, a health crisis lead Jen to embrace her passion for voice and for a different type of design: education technology to support the authentic expression of women all over the world. After years of conforming to hustle culture, she is following a new path. Along with her Co-Founder, Dani, she is using her design prowess to tackle the global problem of gender inequality, starting with The Magazine Club. She is loving her return to the world of 'broadcasting' as a newbie Filmmaker, Executive Producer, and Director.

 

Jesse Szymanski (she/her)

With over two decades of award-winning experience as a Producer in the film and television industry, Jesse is now the CEO and Founder of a thriving Video Training Agency, Modern Muse Media. Her achievements include co-executive producing the 86 time nominated tv series Blackstone ((APTN, CBC, NETFLIX, Amazon Prime), including Best Dramatic Series, and Best Dramatic Writing at the Canadian Screen Awards (the “Emmy” of Canada) and Winner of Best Dramatic Series of the 2012 Leo Awards in Vancouver. This led to a cover feature in Avenue Magazine’s “Top 40 Under 40”. Jesse dedicates time to Chair the Edmonton Business Association, is a past board member of Girls in Film & Television of Alberta, and past Vice-President of Women in Film and Television Alberta (WIFTA) for 3 terms.

 

 

Sarah Hunter (she/her)

Sarah Hunter (aka. Hunter) is a recent NAIT Radio and Television graduate. Her adventure in the world of video production began with her work-experience placement at Modern Muse Media during her fourth semester of the program and joined full-time in August of 2021. Hunter enjoys her time on-set, trying to make people laugh, working with new clients and flying the MMM drone. She loves the beauty of videography, the magic of editing and the uniqueness of each project she's fortunate enough to be a part of.

 

Roo Baker

Roo Baker is a junior videographer. He joined The Magazine Club project during his practicum with Modern Muse Media and has been editing the trailers and social media since. He is proud to be transgender and is honored to be apart of the team! On top of a passion for all things film and TV, he loves to write, paint, and read an ungodly amount of books. You can always find him at a library and his favorite color is orange!!

PHOTO COMING SOON!!! 

Updates

The Campaign FAQs

Frequently Asked Questions:

 

 

Christina
09/27/2022
Limited Edition Magazine Club Poster
$50
Robyn Salik
09/22/2022
Monetary Contribution
$50
Carolynne McCaughey
09/08/2022
Monetary Contribution
$100
Ashley Mielke
09/07/2022
Feature YOU!
$75
Kristi Landry
09/03/2022
Come to our Launch
$500
Lauren Dary
09/02/2022
Monetary Contribution
$50
Boyd Currie
09/02/2022
Come to our Launch
$500
Sofia Badalamenti
09/02/2022
The Magazine Club Playlist
$10
Monetary Contribution

No gift for me, just sending love and support!

3 Supporters
Select this reward
10.00 USD
The Magazine Club Playlist

Receive a link to The Magazine Club inspiration playlist, with over 80 songs, on Spotify. These women from Lizzo to Dolly and Lady Bri (who wrote our series opening song 'Makin a Move) inspired us to reach for the stars AND shake our booties between filming. 

999 Left
1 Supporter
Select this reward
50.00 USD
Limited Edition Magazine Club Poster

Receive a beautiful digital file of the first Magazine Club Poster, designed by Jen von Berendt, TMC Co-founder. This artwork will be the perfect addition to your home or office. It is a representation of women women from suppression to full, authentic expression!

Also includes a link to our Inspiration Playlist on Spotify. 

999 Left
1 Supporter
Select this reward
75.00 USD
Feature YOU!

We want to know more about YOU and your suppression to expression story. With this level of donation we'll showcase your story and give you a special 'shout-out' on our social channels. 

Also includes Limited Edition Magazine Club poster and link to our Spotify inspiration playlist. 

999 Left
1 Supporter
Select this reward
150.00 USD
Private Viewing Link

You will receive access to a private link to view all episodes. Host a watch party in the comfort of your own home with your closest friends or stream at your office with a group of colleagues! 

Also includes Limited Edition Magazine Club poster, link to our Spotify inspiration playlist and a social media 'shout out'.  

100 Left
0 Supporters
Select this reward
200.00 USD
Virtual Coffee with Jen & Dani

Book The Magazine Club Co-Founders, Jen and Dani for a coffee. Ask us anything! Bonus: If you live in Edmonton, Alberta - the coffee can be in-person! 

Also includes Limited Edition Magazine Club poster, link to our Spotify inspiration playlist, a social media 'shout out' and a private link to view episodes.   

100 Left
0 Supporters
Select this reward
500.00 USD
Come to our Launch

You will receive a personal invitation and 2 x VIP Tickets to the Series Launch in Edmonton, Alberta (happening in October, 2022 - more specific date to be announced soon!)

Also includes Limited Edition Magazine Club poster, link to our Spotify inspiration playlist, a social media 'shout out' and a private link to view episodes.   

38 Left
2 Supporters
Select this reward
2,000.00 USD
Associate Producer

Welcome to the team, Associate Producer! With this donation, you will be named Associate Producer in our official credits and at all of our docuseries events. 

Also includes Limited Edition Magazine Club poster, link to our Spotify inspiration playlist, a social media 'shout out', a private link to view episodes, virtual (or in person) coffee with Jen and Dani, and 2 x VIP Tickets to our Edmonton Launch.   

20 Left
0 Supporters
Select this reward
3,500.00 USD
Private Magazine Club Experience

Gain the experience of The Magazine Club practice before it launches publicly! Jen and Dani, The Magazine Club Co-Founders will work with you and a small group of women (3-6 people ideally) to facilitate a private Magazine Club session. Kickstart your suppression to expression journey through the deliberation of exceptional journalism. 

Also includes Limited Edition Magazine Club poster, link to our Spotify inspiration playlist, a social media 'shout out', a private link to view episodes, virtual (or in person) coffee with Jen and Dani, and 2 x VIP Tickets to our Edmonton Launch.   

10 Left
0 Supporters
Select this reward
5,000.00 USD
Executive Producer

Thank you! This level of donation gives you Executive Director status, which will be mentioned on our official credits and at any The Magazine Club docu-series events for 1 whole year! We will partner with you to design an exclusive and customized social media promotion package. 

Includes all other rewards listed on our campaign. 

 

10 Left
0 Supporters
Select this reward

Rewards

Monetary Contribution

No gift for me, just sending love and support!

3 Supporters
Select this reward
10.00 USD
The Magazine Club Playlist

Receive a link to The Magazine Club inspiration playlist, with over 80 songs, on Spotify. These women from Lizzo to Dolly and Lady Bri (who wrote our series opening song 'Makin a Move) inspired us to reach for the stars AND shake our booties between filming. 

999 Left
1 Supporter
Select this reward
50.00 USD
Limited Edition Magazine Club Poster

Receive a beautiful digital file of the first Magazine Club Poster, designed by Jen von Berendt, TMC Co-founder. This artwork will be the perfect addition to your home or office. It is a representation of women women from suppression to full, authentic expression!

Also includes a link to our Inspiration Playlist on Spotify. 

999 Left
1 Supporter
Select this reward
75.00 USD
Feature YOU!

We want to know more about YOU and your suppression to expression story. With this level of donation we'll showcase your story and give you a special 'shout-out' on our social channels. 

Also includes Limited Edition Magazine Club poster and link to our Spotify inspiration playlist. 

999 Left
1 Supporter
Select this reward
150.00 USD
Private Viewing Link

You will receive access to a private link to view all episodes. Host a watch party in the comfort of your own home with your closest friends or stream at your office with a group of colleagues! 

Also includes Limited Edition Magazine Club poster, link to our Spotify inspiration playlist and a social media 'shout out'.  

100 Left
0 Supporters
Select this reward
200.00 USD
Virtual Coffee with Jen & Dani

Book The Magazine Club Co-Founders, Jen and Dani for a coffee. Ask us anything! Bonus: If you live in Edmonton, Alberta - the coffee can be in-person! 

Also includes Limited Edition Magazine Club poster, link to our Spotify inspiration playlist, a social media 'shout out' and a private link to view episodes.   

100 Left
0 Supporters
Select this reward
500.00 USD
Come to our Launch

You will receive a personal invitation and 2 x VIP Tickets to the Series Launch in Edmonton, Alberta (happening in October, 2022 - more specific date to be announced soon!)

Also includes Limited Edition Magazine Club poster, link to our Spotify inspiration playlist, a social media 'shout out' and a private link to view episodes.   

38 Left
2 Supporters
Select this reward
2,000.00 USD
Associate Producer

Welcome to the team, Associate Producer! With this donation, you will be named Associate Producer in our official credits and at all of our docuseries events. 

Also includes Limited Edition Magazine Club poster, link to our Spotify inspiration playlist, a social media 'shout out', a private link to view episodes, virtual (or in person) coffee with Jen and Dani, and 2 x VIP Tickets to our Edmonton Launch.   

20 Left
0 Supporters
Select this reward
3,500.00 USD
Private Magazine Club Experience

Gain the experience of The Magazine Club practice before it launches publicly! Jen and Dani, The Magazine Club Co-Founders will work with you and a small group of women (3-6 people ideally) to facilitate a private Magazine Club session. Kickstart your suppression to expression journey through the deliberation of exceptional journalism. 

Also includes Limited Edition Magazine Club poster, link to our Spotify inspiration playlist, a social media 'shout out', a private link to view episodes, virtual (or in person) coffee with Jen and Dani, and 2 x VIP Tickets to our Edmonton Launch.   

10 Left
0 Supporters
Select this reward
5,000.00 USD
Executive Producer

Thank you! This level of donation gives you Executive Director status, which will be mentioned on our official credits and at any The Magazine Club docu-series events for 1 whole year! We will partner with you to design an exclusive and customized social media promotion package. 

Includes all other rewards listed on our campaign. 

 

10 Left
0 Supporters
Select this reward