Lisa's 1973 Launch

problem | opportunity

Science shows that there are direct links between eating inflammatory foods and the detrimental effects on your physical and mental well-being.  Inflammation is the root cause of most diseases in the United States, yet 70% of our food chain is made up of processed food - including sugar, additives and the inflammatory oils in your favorite salad dressings! - and it’s everywhere. The results in the U.S. are at all-time high with 6 out 10 Americans suffering from at least one chronic illness. 

A silver lining from COVID-19 is the massive shift in consumer behavior for eating patterns with health benefits, driven by a heightened awareness of food as medicine.  As a result, consumers are actively seeking out products that are organic, plant-based, and allergen-free with functional ingredients, made by companies who are committed to socially and environmentally responsible practices. This demand is growing at a much faster rate than conventional counterparts and we believe this is a moment in time to innovate.

solution

Lisa’s 1973 delivers a dose of  well-being in a bottle for plant-lovers and omnivores alike! Pour it on your salad, serve with your tacos, drizzle on your omelette, spread on a sandwich, toss with your pasta, or dip your crackers and veggies. The options are endless! We use organic, plant-based, allergen-friendly and functional ingredients that are good for you - and, most importantly, taste awesome! We want your snacks and meals to be simple, spontaneous, delicious and really good for you and the planet. 

the women behind the bottle

Lisa and Kristin were seemingly living their best lives until a brutal wake up call. Lisa suffered for many years from untreated auto-immune conditions such as celiac disease and fibromyalgia, while struggling with anxiety, depression, and addiction. Kristin was diagnosed in her 30’s with a congenital heart condition that required open heart surgery and a long recovery and she, too, was impacted by debilitating anxiety and addiction. 

The path to a better quality of life through food was not only a priority, it was a necessity. Lisa and Kristin wanted to help be a part of the solution: give people more choices of delicious, healthy food that will find its way into homes across the country. Together they created Lisa’s 1973 and became fiercely dedicated to sharing organic, sustainably-harvested food with their community. From there, Lisa’s 1973 mission came alive – to bring a way of living...to everyone.

empowering your choices

Why 1973? Besides Lisa's birth year, this was the year: for women, for the environment, and to end war. It was a year that represented forward-looking change and empowerment. With choice comes power and Lisa’s 1973 believes that you shouldn’t have to compromise taste for healthy, functional ingredients. 

Studies show that eating “real” food contributes to better mental, emotional and physical health.* Yet, Lisa and Kristin were frustrated and disappointed after seeing the lack of choices in the dressing aisle. The only available options were dressings that had an insanely long shelf-life or natural formulas accompanied by unpleasant after-taste. Lisa and Kristin wondered, “Why do we have to sacrifice one or the other?”

 Lisa figured that there must be others who were frustrated by the limited options. As a Culinary Archaeologist, she rolled up her sleeves and got to work in her favorite, most creative spot – the kitchen. Kristin, a foodie to the core, gave her support as Lisa’s #1 taste-tester (because couples who eat together, stay together!) They experimented with the philosophy of ancient cooking practices like combining pure and simple ingredients with functional ones. Their not-so-secret secret? Adding love and intention to every sauce. The result? Plant-based, organic dressings with a deep, flavorful taste.

Yep, meal prep just got a lot easier...and way more delicious!

our promise 

Our commitment goes beyond great-tasting (and super healthy) sauce. In a society that’s always evolving, we know that there’s still much more work to be done. At Lisa’s 1973 we want to make sure that we make inclusivity, love, eating locally & sustainably, and food equity a priority. This dedication is made with the intention to help make the world a better place today, for our son’s generation, and the planet that future generations will inherit.

With our dressings, we hope these thoughtfully-sourced ingredients give you peace of mind. Remember: Your health is a priority, not an afterthought. We want to help give you the education and resources to have the control and freedom over your health and your body. And we promise that in everything we do, we do it with love.

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Kristin Hurd         Lisa Roberts Hurd

*Processed foods are scientifically linked to contributing to physical illness and exacerbating mental health issues.

our founders

Lisa is a Culinary Archaeologist with degrees from Oxford University (M.Phil/MA), Tufts University (BA) and The French Culinary Institute. She is a Guest Instructor at Stanford University’s BeWell Program, and has led events and workshops with a number of leading organizations, including Yelp, lululemon, Soho House, HeyMama, The Detox Market, philosophy, and many others. Her work is featured in the Huffington Post, Brad Lamm’s Just 10 LBS, which helped over 1 million viewers of The Dr. Oz Show lose over 500,000 lbs, and Erica Lenkert’s Healthy Eating During Pregnancy. When Lisa isn’t getting crafty in the kitchen, she loves nothing more than adventuring with her wife Kristin and their son Grayson, aka her “master chef-in-training” as he calls himself. As a family, they love to hike, travel, cook for friends and family, cuddle with their rescue dog Sunny and kitten Fluffy, and model in campaigns for J.Crew, The Peninsula Hotels, Skip Hop, and Blue Cross Blue Shield. 

Kristin is an award-winning and visionary leader in the real estate industry, having built multi-million dollar producing teams in both New York City and the Tri-State area.  Known for innovation and inspiration to others, top publications such as Craine's New York have honored her among some of Real Estate's most impressive leaders in their annual "Notables in Real Estate" list.  Those same talents have also been applied to helping raise millions for LGBTQ organizations such as the Human Rights campaign. She is a foodie at her core, but her most important contributions to the world...Lisa’s #1 taste-tester and Momma to their son Grayson.

distribution channels

We will launch in Q1 2022 DTC and will move into Natural Food Specialty stores in the Northeast, moving to the west coast by mid 2022.

The plan to expand to greater mass market grocers, such as Whole Foods, Sprouts and other large chains, will be in Y2 & Y3.

We are also targeting partnerships with restaurants, food delivery services and hotels.