Life of fashion by De La Tierre
De La Tierre is a luxury handmade clothing brand created to share my authenticity , and to bring a new twist to the fashion industry.
Project Description
Introduction
De La Tierre is a clothing brand created by a divine black woman. Tierre Ragland, founder and up coming Fashion designer. Since 11 years old I have dreamed of being a fashion designer and bringing my creativity to this world. I remember doodling while in class barely paying attention to the teacher. Furthermore for my 12th birthday my mother gift me with my first sewing machine, which sparked the joy in my heart even more for fashion. Despite of all the love and support from my peers I gave up on my dreams throughout my teens . While lost in life having a baby at 15 and feeling stuck in the world not consciously remembering what I once wanted to do in life anymore. Now 24 years old and dedicated more than ever I have been working on my brand since 2018. Working diligently and actively to bring my dreams into reality.
I may not have a degree in fashion and since 2018 I have self taught myself almost everything about the fashion industry, from sketching , sewing , pattern making , fabric & material sourcing, but mostly important I have my passion and precision to become the best version of myself , I am a fashion designer. I will show the world my light and creativity. I will inspire people to be there true self and I will give them fierce fashion to do it in.
Problem/solution
Have you ever noticed that many of the clothing options in today’s society are on trend and very cookie cutter? At one point when a person had on something unique and authentic you would kill to find out where you needed to go to get that piece. Today everything we wear is the same and you can get it anywhere, not even considering the bad structure and low quality of fabric used to create the products. There are no authenticity to make one self feel and look special. De la Tierre seeks to break up the monotony and bring exclusiveness back to fashion.
Target Audience
De La Tierre target demographic is less about a age group and a gender. We are more focused on allowing people to embrace and feel as their most authentic self this brand is not for everybody and we don’t seek to be. This brand uses high quality fabric and materials with superior structure to make people feel more than good in my rare custom designed piece .
Why I Choose IFW
I am seeking to raise money on ifundwoman to finance the first production of what will be my signature collection. I have been working hard all year on this project and I am more than excited to be able to show the world my vision and talents. Thank you so much for your support and helping me bring theses pieces to life and more importantly allowing me the opportunity to show my daughter anything is possible when chasing your dreams .
Updates
The Campaign FAQs
Frequently Asked Questions:
- How are you going to run your business?
De la Tierre is a one woman brand, designing, manufacturing, marketing and networking is all done by founder. I hope to expand the company in the near future.
- Will you require outside sources to operate?
Yes, all fabrics and other fashionable materials are sourced outside of my brand. Fabric and material sourcing plays a big role in funding my brand .
- What makes your brand different from other brands that offer the same merchandise as your brand ?
what makes my brand different is that I am not only the designer of this brand but I am hands on throughout the whole process of bringing the designs to life. So when you wear my piece you know that it’s handmade by the fashion designer.
- If you won a grant for 10k, what are the top 3 action items you’d handle for your business?
1. Market development
2. Small product project
3. Material sourcing
- Where do you see your brand 5 years from now ?
I see dramatic expansion, a loyal customer following, growth in sales, higher money revenue , established a great team , and a successful marketing strategy
Just Because I Care
Rewards
Just Because I Care