Public health communication that is engaging, evidence-based, culturally competent, and delivered by trusted local messengers is critical for promoting health behaviors that can improve health. Yet health communicators - the people tasked with getting credible health information to their communities - lack the essential tools they need to consistently deliver high-quality information, measure impact, and engage effectively.
Barriers for local, state, and national health communicators (i.e., professionals at public health agencies, hospitals, community-based organizations, school-based health centers, universities, and federal agencies responsible for communicating health information to the public) include their ability to reach their target audience where they receive information, an overwhelming and fractured information landscape, and lack of funds, staff, and time.
Arclet is an easy-to-use platform that allows health communicators to locate, localize, test, share, and measure engaging, evidence-based, and culturally competent health information in their communities.
Key features of the platform include:
- A database of aggregated existing health campaigns (on a range of topics) from credible sources;
- Design customization so that communicators can tailor and localize information so it is clearly coming from a trusted local messenger;
- Message testing to ensure that it will have the intended impact with the target audience;
- Support for strategic & targeted online dissemination to reach intended audiences where they are already receiving information; and
- Data analysis and sharing to provide information on what works, what doesn’t work, and what would work to do better.
Arclet is beautiful, clean, easy to use, and evolves with our information landscape. It supports transparent, accountable, and measurable information sharing. It creates lift so that local health communicators can focus more of their energy on the grassroots communications that best happens at the local level.
I have designed a wireframe prototype of my minimum viable product, developed a financial model for platform build, pilot and full roll-out, as well as a business plan for how the platform will be scaled, housed, led, staffed, and sustained. I have a waiting list of people across the country who are eager to use Arclet - from public health agencies, hospitals, universities, marketing agencies, research institutions, and foundations... we just need to build it.
Once I have secured the necessary funding it will take approximately 3 months to design and develop the minimum viable product of the platform. I will then pilot Arclet in partnership with WNC Health Network and the WNC Health Communicators Collaborative, and with local and state public health information officers in North Carolina. In Phase 1 of the full roll-out, I will attract additional customers at state and local public health agencies, nonprofit health delivery systems, and community-based organizations. In Phase 2, I will begin to work with hospitals, K-12 schools and school-based health centers, federal agencies, and academic institutions.
Arclet Needs Your Support!
After intensive fundraising for the past 8 months, I have some very strong leads for pre-revenue, grants, and investment. While I feel confident that much of this funding will come through, it all takes time to translate commitments into cash-in-hand. The $20,000 I'm raising through this platform will help me kick-off building the beta version (MVP) of Arclet so that I can begin the pilot with local public health agencies in Q1 of 2024.
In the future, the platform will be sustained through a product-led growth model, where the search functionality will be free for all, but the additional features will come with an annual subscription (sliding scale based on the size of the agency).
I am a health communications professional with 18 years of experience at the local, regional, state, & national levels. I hold an MA in communications with a concentration in health communication from Johns Hopkins University (2012) and I was a 2023 Information Futures Fellow at Brown University School of Public Health.
Since 2019, through my work with WNC Health Network, I have had the privilege of working with an incredible team of local and regional health communicators in the mountains of western North Carolina. Their passion and the effort they put into their work to improve the health of their communities motivates me every day. I'd love to invite you to watch a video where I tell the story of the work that we did during COVID-19 - and how it has influenced Arclet - here.
The Arclet advisory team includes: Catherine Chao, Ad Council; Stefanie Friedhoff, Brown University; Lisa Macon Harrison, Granville-Vance District Health Department; Katelyn Jetelina, Epidemiologist & Scientific Communicator; Lee Lance, Ecobot; Khalilah LeGrand, ASTHO; Tracy Zimmerman, Neimand Collaborative.
What Our Supporters Say
"I’m most excited about the opportunity that Arclet will provide when it comes to being able to amplify evidence-based and tested health messages without duplicating effort. Local health departments can be trusted messengers in their communities, and Arclet will accelerate their ability to reach and educate, especially when there are little to no resources available to sustain effective communication campaigns."
- Lauren Billick, CDC
"As the world grows more connected, individuals must understand the importance of keeping our society healthy - expert messaging will continue to play a vital role. Having a national platform for public health communicators to connect and collaborate will serve to better support the need for better understanding by the public of issues and concerns and strategies to quickly address them. Arclet will be a wonderful resource for credible information and expert-level communication tactics."
- Dr. Khalilah LeGrand, ASTHO
"Even before the pandemic, the need for a platform of customized and localized information for local health department communicators would have been vital to our work. Arclet will be a most welcome tool for communicators, especially those in rural health departments and for others that have limited communications staff."
- Andrea Grenadier, NACCHO