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Kinky Trap X Trap Kink LLC

We Trap moisture in your kinks, coils curls and skins while improving your physical and mental health.

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pledged of$15,000 goal
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Campaign Ends on April 24, 2024

Project Description

  • Our Mission: 
Trap Kink professionals provide mental health support as well curated natural products for a better customer care experience. We produce and supply 100% natural, organic products that are designed for people experiencing hair care challenges. Our facilities provide access to health, beauty, and holistic programming that address the challenges associated with overall wellness. 
  • The problem we solve:
Hair care affects a compelling number of women, and a significant number express dissatisfaction in hair-related physician encounters leading to a decline in overall mental health.
  • Target market size/opportunity:
Cosmetic and beauty production revenue will increase 1.2% to $51.8 billion through the end of
2028, when profit rises to 6.9%. Cosmetic & Beauty Products Manufacturing in Virginia contributes 1.8% to the total
national industry's revenue, ranking Virginia 13th out of 48 states in total industry revenue. Virginia employs the 12th-
most employees nationwide, which increased an annualized
13.9% over the past five years.
  • Our Solution: 
Studies suggest that by identifying the psychosocial and physical barriers of hair grooming difficulties, clients can experience significant improvements in mental health. Trap Kink professionals provide mental health support as well curated natural products for a better customer care experience. We produce and supply 100% natural, organic products that are designed for people experiencing hair care challenges. Our facilities provide access to health, beauty, and holistic programming that address the challenges associated with overall wellness. 
  • Plans for funding:
Trapkink is seeking funding to scale our business, portions of the funding will go to increasing manufacturing to meet retailer demand, further lab testing, and production of samples for retail trade show opportunities. Funding will also go to enhancing SEO and improving the website to generate more leads and referrals organically. Funding will go to hiring at least 2 part-time marginalized community members to expand manufacturing. Most importantly funding will go to maintaining umbrella insurance for products and services as well as goal of owning a wellness facility. 
  • Meet our team:
  • Sierra Johnson, B.A., QMHP, M.S. in Counseling
    Key Advisors (if any):  Brian Owens, Blair Durham, Kendra Robinson, Tijuana Gholson, Angela Adams McGhee, Benny Zhang, Lily Mbinglo, Tearanie Parker, Antione Hines, Howard Henson, Jacqueline Warren. 

     Kinky Trap X Trap Kink LLC

SWAM Certified

EIN: 85-3534416

 (April 4, 2022)


 

VISION STATEMENT: We Trap moisture in your kinks, coils curls and skins while improving your physical and mental health.

 

THE COMPANY: 

  • Kinky Trap X Trap kink LLC
  • 9220 Marlow Ave Norfolk, VA 23503
  • Sierra Johnson, B.A., QMHP, M.S. in Counseling
  • Key Advisors (if any):  Brian Owens, Blair Durham, Kendra Robinson, Tijuana Gholson, Angela Adams McGhee, Benny Zhang, Lily Mbinglo, Tearanie Parker, Antione Hines, Howard Henson, Jacqueline Warren. 

 

THE PRODUCT: 

  • Trapkink 100% all-natural hair and skin products: “Daily Trap Oil”, “Daily Trap Cream”
  • Trapkink Zumba Mix Dance Fitness
  • Outpatient therapy, Group counseling, dance therapy


 

THE MARKET FIT:  

  • TAM (Total Accessible Market): 48.8 billion as of January 2023
  • SAM (Serviceable Accessible Market): 206.0 million as of January 2023
  • SOM (Serviceable Obtainable Market): 1.05366 million 

 

THE FINANCIAL PICTURE:  

Price: B/B (Product 1-16.99, Product 2-13.57, Product 3-13.57, Product 4-13.46)

          B/C (Product 1-35.00, Product 2-35.00, Product 3-20.00, Product 4-40.00)

          Service (TKZ) $160 monthly avg.

  • Estimated Sales of the Product for Three (3) Years

2022

2023

2024

2025

$10,535

$22,000

$44,000

$144, 000

 

Increase pop-ups, classes

Subscriptions, classes, private classes

Brick &Mortar, products shop, fitness & wellness center for counseling services billing Medicaid and Medicare

 

  • (An Operating Budget) $612 in 2022

 

THE ASK:  

$300,000 over the next 3 yrs. for Hiring 3 people 2023, product development in 2024, marketing research, brick and mortar


 

CONTACT INFORMATION:


 

  • Name: Sierra Johnson
  • Title: CEO
  • Address: 9220 Marlow Ave. Norfolk, VA 23503
  • Number: 267-207-0397
  • Email: [email protected]


 

  • Thank you so much for being apart of Trapkink nations our goal is to increase awareness of how access to grooming services and daily living activities can increase overall wellness. 

Updates

The Campaign FAQs

Frequently Asked Questions: Where is the money going?

  • Thank you so much for being a part of Trapkink Nations our goal is to increase awareness of how access to grooming services and daily living activities can increase overall wellness. Trapkink is seeking funding to scale our business, portions of the funding will go to increasing manufacturing to meet retailer demand, further lab testing, and production of samples for retail trade show opportunities. Funding will also go to enhancing SEO and improving the website to generate more leads and referrals organically. Funding will go to hiring at least 2 part-time marginalized community members to expand manufacturing. Most importantly funding will go to maintaining umbrella insurance for products and services as well as the goal of owning a wellness facility. 


 


 

 

 

Monetary Contribution

Just Because I Care, Thank you for being a member of TrapKink Nation

0 Supporters
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250.00 USD
Receive Free Spa treatment

This tier enter you a chance to receive a free facial at Ocean View Yoga Studio

0 Supporters
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About the Entrepreneur

Norfolk, VA
Created 2 Campaigns
Health + Science
Social Good

Rewards

Monetary Contribution

Just Because I Care, Thank you for being a member of TrapKink Nation

0 Supporters
Select this reward
250.00 USD
Receive Free Spa treatment

This tier enter you a chance to receive a free facial at Ocean View Yoga Studio

0 Supporters
Select this reward