Keira Kotler (Everviolet)

Everviolet creates adaptive and beautiful intimate apparel for the ongoing needs of women after cancer, surgery and other physical challenges. 

Designed by a breast cancer thriver, the collection brings inclusivity in fashion to the medical world, helping women reclaim a sense of self and femininity following change and empowering them to feel like people first, and patients last.

All women face body changes over the course of their lives, from illness to aging to disability. No other brand is addressing the breadth of these needs.

This underserved market currently accounts for 59% of US women and is valued at $400B globally.

Women need garments they can wear not just for recovery, but throughout their lives, as their bodies evolve and undergo changes.

The Everviolet collection creates quality, stylish garments that are produced sustainability and that adapt to changing bodies. 

Our collection accommodates sensitivities and ongoing issues resulting from cancer, surgery, illness, disability, pregnancy, menopause, skin allergies and mobility issues. 

We market directly to surgeons and medical centers to meet our customers when they need us most.

I founded Everviolet after being diagnosed with breast cancer. Following a bilateral mastectomy, I was shocked to discover one of my greatest challenges was finding comfortable, well-fitting and pretty garments to wear throughout the healing process.

I tried over 200 bras in a 6-month period, but none of them worked. When I finally started speaking with other women, I discovered this issue to be universal. So, I vowed to pay my good prognosis forward and solve this problem for others. 

A Boston native, I have a strong background in e-commerce and brand-building (Pottery Barn Kids, Sephora.com), as well as extensive experience in art and design. I received a Bachelor of Arts from Barnard College, Columbia University and a Masters in Fine Art from the San Francisco Art Institute.  

The Everviolet team has 50+ collective years in retail manufacturing, marketing, sales, finance and design. 

The Advisory Board includes retail giants, marketing executives and leading medical professionals from Gap, Inc. Apple, Ascension, Sutter Health, Amour Vert and The Great.

We are at a moment of amazing traction and growth including:

100% increase in revenue YoY in 2022 over 2021

Customer retention rate at 30%, with multiple purchases made per year

A strategic partnership with luxury retailer Nordstrom.com

Featured brand in the QVC’s new Adaptive Category, with an on-air segment coming this fall.

To fuel this growth, we’re raising $180K to fund the production of the Maia Post-Surgical Collection. 

This includes the 10x sold out Maia Bra and the launch of the Maia Panty, designed for women facing GYN cancers, hysterectomies, C-sections and those with ostomy bags.

Thank you for making an impact on the lives of so many women and their loved ones. 

Here’s to the Beauty of Change!