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Just Real Good Granola

Raising funding from friends and fans to help grow my business and expand Just Real Good Granola beyond local farmers markets!

$3,105
pledged of$25,750 goal
43
48Days Left
Fund it
Campaign Ends on June 8, 2024

Project Description

Just Real Good Granola has brought handmade granola to market as an artisan snack for a unique and pleasurable snack experience.

Many granola bars and cereals have flavors that incorporate several competing spices and ingredients as a catch-all snack food. The perception of granola ends up being that it is a functional food for grazing and is tolerated rather than experience. Just Real Good Granola is good ol’ fashioned oats with a memorable flavor and texture that will have you looking forward to your next serving.

JRGG began as a cottage food operation, expanded to a shared commercial kitchen, and now needs a private commercial kitchen to optimize operating costs and grow its customer base.

I, Karehma Simon, Founder and Owner, am seeking funding to 1). secure 6 months rental of an identified private commercial kitchen 2). ownership of a quality preowned convection oven and 3). generate operating cash from donation profits that will allow the business to grow. 

Shared commercial kitchens are a great proving ground for new food products. However, they often have very high and inefficient operating costs due to the hourly rental rates and spotty availability. This limits production, cash flow, and ability to reach other distribution channels. 

Private commercial kitchens have high recurring costs, but much greater opportunity to lower the operating cost per unit. Your contributions will help me continue to prove sales, market, and meet new customers to grow the business beyond local farmers markets. Six (6) months is a reasonable timeline to perform. 

Thank you so much for your support!! Many of you are my first customers so thank you for being a Day 1! To my new supporters, thank you for believing in me. I do this all for your happy little bellies!

Updates

The Campaign FAQs

Frequently Asked Questions:

Campaign Questions:

1). “I’ve seen crowdfunding campaigns offer a discount ? Why does the tier pricing seem higher than what I have paid for this product at other times or places?”

The objective for this campaign is essentially donation. These donations will come with a reward at certain tiers. Some campaigns raise funds for instance, to develop prototyping, and  will offer a discount on the finished product once it goes to market. Just Real Good Granola is a product already in market, but has struggled to secure capital funding to grow its operations and do so in a cost effective way. This campaign is for those who wish to see this business succeed from a place of generosity. So they are willing to pay a premium for the product they will receive.

2). “What will my contributions go towards?”

2A. Your generous contributions will fund the cost of:

  • Six (6) months rent of a private commercial kitchen. 
  • The purchase of a quality preowned convection oven.
  • Local jurisdiction fees incurred for relocating to and operating in this new private kitchen.  Administrative fees are the County of San Diego Retail Food Processing Permit and an Annual Temporary Food Facilities Permit to continue selling at events such as Farmers Markets where I got my first customers!

2B. Six months of paid rent with your purchases will allow me to improve operating costs by producing more consistently and efficiently in a way I could not in a shared commercial kitchen. Shared kitchens often have spotty rental time slots and expensive hourly rates. This optimization will help position me for future funding from institutions or grant programs.

3). “Have you considered grant funding?”

Yes. The most accessible grants I’ve received for Just Real Good Granola were local. They are considered micro grants usually less than $5,000. It goes fast with high operating costs.

4). “Have you considered small business loans?”

Yes. However, loans have proven to be a poor financial strategy for a young business with high operating costs. Many businesses end up upside down using loans at this stage (cash-poor while still owing on the loan). Therefore, bootstrapping, friends, and family are often recommended for funding.

5). “I prefer to be an anonymous donor. Is this possible?”

Yes. You can check out as a Guest.

6). “I do not prefer to enter my credit card information online. How can I best support financially?”

Totally understandable! If electronic payments are not comfortable for you but we are not in proximity for an exchange of funds, please contact me for alternative ways to support morally, with an industry connection, on social media… we can figure out another way!

 

Product Questions:

7). “Is this product gluten-free?”

This product is not Certified Gluten-Free. Even as the ingredients are naturally gluten-free, they may be distributed from facilities that also process gluten-containing ingredients (barley, wheat, and rye) which is common with oats. 

8). “What makes a product Certified Gluten-Free?”

A certification. This certification ensures products are processed in facilities dedicated to excluding gluten-containing ingredients.  

9). “Does your product have any gluten - as in the ADDED ingredient?”

No.  A form of gluten may also refer to the binder that is found in stretchy foods such as pasta, sourdough, etc. This granola does not contain the added ingredient, gluten. 

10). “WWhat is ‘gluten-friendly’?”

While this is not recognized as an official food label, this is usually a way people describe foods that do not contain  added nor naturally-occurring gluten. Such foods may be accepted by customers as long as foods are processed in areas cleaned from gluten residues, although not a dedicated gluten-free facility. However, those who have serious conditions such as Celiacs Disease, do not often, if ever, rely on a “gluten-friendly” description. Food choice here is often a judgement call. You may think of Just Real Good Granola as “gluten-friendly.”

11). “What type of sweetener is used?”

Dark brown sugar. Dark brown sugar is favored for its aromatic molasses content, moisture, and flavor.

12). “Could you use alternative sweeteners in your granola?”

Just Real Good Granola is exploring alternatives such as date syrup to favor lower glycemic index. While this alternative is not used currently, product testing is underway to ensure the closest match to quality of the current recipe.

13). “Does your granola contain dairy or other animal byproducts?”

No. 

14). “Are there plans to become gluten-free in the future?”

Just Real Good Granola would love to certify this granola gluten-free. A private kitchen definitely supports this. The next step is to ensure the business can sustain the cost of certified gluten-free ingredients (especially oats) and fees for a gluten-free certification. The best way to do that is to first earn healthy profits, then invest in this label. 

15). “Are there nut allergens?”

Yes. Whole tree nuts are used in certain flavors. Coconut oil is used in all flavors.

16). “How long does the granola maintain freshness?”

This granola is handmade with as few ingredients as possible and no engineered preservatives or stabilizers. Therefore this product is recommended to be consumed within 2 weeks of opening.

 

 

Check back for any new added FAQs! 

 

 

 

 

Bizzy
03/06/2024
Cinnamon Raisin Granola Set
$50
Elly Hann
03/04/2024
Rosemary Blueberry Granola Set
$100
DZ
02/29/2024
Monetary Contribution
$20
Pedro Batiz Mexia
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Robin Gustini
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$200
K.O.
02/21/2024
Monetary Contribution
$100
Elisa Summiel
02/19/2024
Monetary Contribution
$15
Brian Shircliff
02/19/2024
Cinnamon Raisin Granola Set
$50
Arthur Sanders
02/17/2024
Deluxe Granola Package
$150
Tynee Sims-Rogers
02/16/2024
Digital Memoir
$25
25.00 USD
Digital Memoir

Receive my digital memoir sharing the journey as a Flint, Michigan native to entrepreneurship. 

This cathartic reading includes stories, poems, raw journal entries, and photos of both hard and soft lessons learned.

244 Left
6 Supporters
Select this reward
50.00 USD
Cinnamon Raisin Granola Set

Receive TWO (2) 8 OZ. bags of Cinnamon Raisin granola. 

A classic for the JRGG newbie who prefers the familiar. 

The superior flavor of sweet, tart GOLDEN raisins, cinnamon, nutmeg, and pecans toasted to the perfect crunch. 

Photo represents the flavor you will receive. Please note you will receive TWO 8 OZ. bags.

Contains: pecans, neutral-flavor organic coconut oil.

45 Left
15 Supporters
Select this reward
100.00 USD
Rosemary Blueberry Granola Set

Receive TWO (2) 8 OZ. bags of Rosemary Blueberry. 

JRGG’s herbal profile and fan favorite!

Aromatic rosemary, soft-dried blueberries, and pecan toasted to the perfect crunch. 

Photo represents the flavor you will receive. Please note you will receive TWO 8 OZ. bags.

Contains: pecans, neutral-flavor organic coconut oil.

52 Left
8 Supporters
Select this reward
150.00 USD
Deluxe Granola Package

Receive FOUR (4) 8 OZ. bags of granola

  • Sage & Cranberry
  • Almond Cake 
  • Cinnamon Raisin
  • Rosemary Blueberry

Featuring:

Sage & Cranberry, JRGG’s second herbal profile has a hint of smoke, pepitas (unshelled pumpkin seed), fluffy sage leaf and soft-dried cranberries. 

Almond Cake, the simplest flavor has oil of almond, sliced almonds, lemon zest, and cardamom.

Please note you will receive FOUR 8 OZ. bags.

Sage & Cranberry contains: neutral-flavor organic coconut oil

Almond Cake contains: almonds, neutral-flavor organic coconut lil

Cinnamon Raisin contains: pecans, neutral-flavor organic coconut oil

Rosemary Blueberry contains: pecans, neutral-flavor organic coconut oil

44 Left
6 Supporters
Select this reward
Monetary Contribution

If you are not able to purchase Just Real Good Granola starting at the higher tiers or maybe you are not able to consume for dietary reasons, but you still would like to contribute financially another amount, you may do so here by entering your preferred amount. Thank you so very much for helping my business grow!

8 Supporters
Select this reward
500.00 USD
Businesses That Pay It Forward

For businesses, both locally and beyond who want to support an emerging small business’ growth. Reward includes social media shout out, photo opportunity, granola, and acknowledgment of supporting Just Real Good Granola in press releases of both businesses.

6 Left
0 Supporters
Select this reward

About the Entrepreneur

San diego , CA
Created 1 Campaign
Lifestyle

Rewards

25.00 USD
Digital Memoir

Receive my digital memoir sharing the journey as a Flint, Michigan native to entrepreneurship. 

This cathartic reading includes stories, poems, raw journal entries, and photos of both hard and soft lessons learned.

244 Left
6 Supporters
Select this reward
50.00 USD
Cinnamon Raisin Granola Set

Receive TWO (2) 8 OZ. bags of Cinnamon Raisin granola. 

A classic for the JRGG newbie who prefers the familiar. 

The superior flavor of sweet, tart GOLDEN raisins, cinnamon, nutmeg, and pecans toasted to the perfect crunch. 

Photo represents the flavor you will receive. Please note you will receive TWO 8 OZ. bags.

Contains: pecans, neutral-flavor organic coconut oil.

45 Left
15 Supporters
Select this reward
100.00 USD
Rosemary Blueberry Granola Set

Receive TWO (2) 8 OZ. bags of Rosemary Blueberry. 

JRGG’s herbal profile and fan favorite!

Aromatic rosemary, soft-dried blueberries, and pecan toasted to the perfect crunch. 

Photo represents the flavor you will receive. Please note you will receive TWO 8 OZ. bags.

Contains: pecans, neutral-flavor organic coconut oil.

52 Left
8 Supporters
Select this reward
150.00 USD
Deluxe Granola Package

Receive FOUR (4) 8 OZ. bags of granola

  • Sage & Cranberry
  • Almond Cake 
  • Cinnamon Raisin
  • Rosemary Blueberry

Featuring:

Sage & Cranberry, JRGG’s second herbal profile has a hint of smoke, pepitas (unshelled pumpkin seed), fluffy sage leaf and soft-dried cranberries. 

Almond Cake, the simplest flavor has oil of almond, sliced almonds, lemon zest, and cardamom.

Please note you will receive FOUR 8 OZ. bags.

Sage & Cranberry contains: neutral-flavor organic coconut oil

Almond Cake contains: almonds, neutral-flavor organic coconut lil

Cinnamon Raisin contains: pecans, neutral-flavor organic coconut oil

Rosemary Blueberry contains: pecans, neutral-flavor organic coconut oil

44 Left
6 Supporters
Select this reward
Monetary Contribution

If you are not able to purchase Just Real Good Granola starting at the higher tiers or maybe you are not able to consume for dietary reasons, but you still would like to contribute financially another amount, you may do so here by entering your preferred amount. Thank you so very much for helping my business grow!

8 Supporters
Select this reward
500.00 USD
Businesses That Pay It Forward

For businesses, both locally and beyond who want to support an emerging small business’ growth. Reward includes social media shout out, photo opportunity, granola, and acknowledgment of supporting Just Real Good Granola in press releases of both businesses.

6 Left
0 Supporters
Select this reward